WBT Systems
MAY 13, 2024
Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in the next three years. How will their entrepreneurial spirit affect your association and industry?
NXUnite
MAY 15, 2024
It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. When it’s all said and done, an event planning team may be (understandably) ready for a break, but one final step is always needed: post-event follow-up. Follow-up is an indispensable aspect of donor engagement for solidifying supporter relationships after they’ve attended an event.
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ISAE
MAY 13, 2024
Lost Members This Year? Here Are 3 Fixes for Associations Studies show that association membership is on the rise, a welcome change after rates fell dramatically during the pandemic. Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth.
The Association 100
MAY 12, 2024
In my recent Association Insights video , I dive into the crucial metrics for measuring PR success. It’s not just about media coverage; it’s the quality that counts. You can assess the reach and alignment with your target audience, plus the overall tone of the coverage. Engagement and sentiment on social media and online articles are also key indicators, showing public perception in real time.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
The Association 100
MAY 12, 2024
In this edition of my Association Insights video series , I address a crucial aspect of association management: the necessity of media training for board members. Often finding themselves as the spokespersons for your association, it’s vital that board members are well-prepared to handle media interactions with finesse. The video covers essential training techniques to ensure they communicate effectively, maintaining the association’s reputation and advancing its objectives.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Adviser
MAY 15, 2024
In this two-part series, we’re discussing how any association can utilize events to increase member engagement. As discussed in the previous post, member engagement stands as a cornerstone of success. One of the most effective means of bolstering member engagement is through the strategic planning and execution of events.
MemberClicks
MAY 13, 2024
With engagement. In-person and online community engagement are cornerstones of your success as an organization. The latter especially is critical in today’s digital age, but unfortunately, it is too often done wrong. From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike.
Breezio
MAY 15, 2024
In the dynamic realm of online communities, revitalizing engagement is akin to nurturing a garden back to health. It requires a careful blend of strategy, creativity, and an unwavering commitment to the community's pulse. As the digital landscape evolves, so too must our approach to fostering connection and participation. In this guide, we delve into the heart of revitalization, exploring actionable strategies to breathe new life into a struggling online community.
NXUnite
MAY 14, 2024
Your mission statement is the ultimate declaration of what your organization stands for and hopes to accomplish in the long run. For instance, the American Heart Association’s mission is to “be a relentless force for a world of longer, healthier lives. As we move into the second century of our work, we are advancing health and hope for everyone, everywhere.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Spark Consulting
MAY 15, 2024
And other social media platforms, for organizational use. Thanks to the efforts of my web firm, the Spark blog has posts that go back to 2008, when I first started association blogging at Thanks For Playing. Over the past six months or so, I’ve been reviewing ALL of them, deleting posts that are badly outdated (which led to the removal of 100 posts, about 43% of the total) and identifying posts that might benefit from updating and reposting, which I’ve been doing over the last severa
Association Adviser
MAY 13, 2024
How did the SheMoves conference foster a sense of community and empowerment among its participants? SheMoves is about making waves creating change and harnessing the power within all. This event is where business meets brilliance.
The Association 100
MAY 12, 2024
On the A100 podcast , Sharon Pare of HighRoad Solutions delves into the dynamics of forging successful tech partnerships. With her extensive background in MarTech and strategic planning, Pare offers invaluable advice on creating synergistic relationships between associations and technology vendors. She highlights the importance of alignment, transparency and adding mutual value, ensuring both parties benefit significantly.
.orgSource
MAY 14, 2024
There’s always a magnet for attention in the room–that individual surrounded by a group of eager listeners. Have you ever wondered what spark makes them special? Some people just understand how to click with others. They’re good at social skills like listening, empathy, and finding common ground. The same concept applies to organizations. The associations that capture an audience and keep them coming back for more, are the groups that connect with their members.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Associations Now
MAY 14, 2024
The American Cancer Society hopes to gain insights from 100,000 respondents to better understand racial disparities around diagnoses and treatment. The American Cancer Society has launched a wide-scale national study to better understand trends around Black women and their cancer risks. VOICES of Black Women, announced by ACS on May 7 , intends to enroll 100,000 women across 20 states and Washington, D.C., in a 30-year survey.
MemberClicks
MAY 17, 2024
You don’t need to be sold on the value of an event, be it a nonprofit fundraiser, association conference, or series of workshops. That’s not the issue; the issue is how to create buzz to get people to that event with enthusiasm (and, hopefully, money to spend). That’s where event description examples come in. Descriptions are your first opportunity to snag your audience’s attention and begin to build interest – that, or your first opportunity to lose them, often never to retrieve those eyeballs
The Association 100
MAY 12, 2024
On the A100 podcast , Chris Michaels, CEO of the American Association for Marriage and Family Therapy, shares transformative strategies for advancing global reach and advocacy in associations. Celebrating Mental Health Awareness Month, this episode delves into the launch of AAMFT’s Systemic Ethics Textbook, illustrating its profound impact on setting professional standards worldwide.
YM Careers
MAY 17, 2024
Read this blog to learn the best email marketing tips that can help your association reach and engage its members. The post Best Email Marketing Tips for Associations appeared first on YM Careers by Community Brands.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nexus Marketing
MAY 17, 2024
The big day’s finally here— Google recently announced that AI overviews (previously known as Search Generative Experiences or SGEs ) will be broadly rolled out to the public after months of testing with small audience segments. The SEO world has been buzzing and speculating about the impact of Google’s new AI features for a while now. There’s been a lot of excitement but just as much fear and anxiety.
Achieve
MAY 15, 2024
Perhaps you haven’t been meeting your fundraising goals. Or, maybe you’ve recently reviewed your financial statements and found that you need more funds for a renovation. Regardless of the reason behind your need for additional revenue, grants provide parks and recreation organizations an excellent opportunity to garner the money they need. However, grant applications aren’t as simple as asking supporters for donations.
MemberClicks
MAY 15, 2024
Attracting attendees to your conference can be one of the most challenging aspects of event planning. You want your event to be memorable and impactful, just like the best conferences you’ve attended. Effective conference marketing is the key to achieving this. By using the right strategies, you can boost registrations and ensure your event stands out.
ISAE
MAY 12, 2024
Lost Members This Year? Here Are 3 Fixes for Associations Studies show that association membership is on the rise, a welcome change after rates fell dramatically during the pandemic. Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Association TRENDS
MAY 13, 2024
The 2024 State of Membership Survey results are in, and they are telling. In this analysis we take a closer look at a few key points of data to extract additional insights into critical areas such as where work gets done by association professionals and the current status of association initiatives. Additionally, how are associations. The post Analysis of State of Membership Organization Survey Results appeared first on AssociationTRENDS.
PROPEL
MAY 13, 2024
Culture Change Made Easy Book: Unraveling the Mystery of Culture Patterns [This is part of a series of posts introducing our new book, Culture Change Made Easy.] When we dive into the realm of organizational culture, what often emerges is a sense of complexity and, for many, confusion.
MemberClicks
MAY 11, 2024
Nonprofit membership benefits are among the most potent selling points of your organization, yet too many marketing departments (or, in the case of very small nonprofits, individuals) unwittingly neglect them. Yes, your focus is on the mission. However, if you want to entice new members, then you must place your benefits at the core of what you do. Ensuring that people feel a part of your organization while simultaneously getting their money’s worth is the best way to grow, so let’s take a look
Associations Now
MAY 17, 2024
Even the best execs can wear out their welcome. Smart CEOs create pipelines that build future leaders and successors. Don’t you think it’s time you quit? For many CEOs reading this, the answer is probably “not yet.” Though the average CEO tenure in the corporate world has stayed relatively steady in recent years , there is also a growing phenomenon of “forever CEOs,” those who’ve stayed in the job for a decade, or decades.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Effective Database
MAY 15, 2024
Once it's lost, trust can be difficult to regain I recall hearing once long ago that trust is like a bank account with one distinct difference. If you think of telling the truth as one unit of savings, a lie counts as four units of spending.
AssociationChat
MAY 14, 2024
Tune in to Association Chat on May 20th for a crucial conversation with Dr. Michael Tatonetti on mastering pricing strategies to boost your association's financial resilience. Discover actionable insights to align your pricing with organizational values and drive success. Don't miss this opportunity to elevate your association's financial strategy! The post Upcoming Event: “The Price is Right: Helping Associations Find Financial Resilience” appeared first on Association Chat.
Expo Logic
MAY 15, 2024
Simplify event logistics and improve attendee engagement with badge scanners. Learn more about their benefits and implementation strategies at Expo Logic. The post Using a Badge Scanner for Conferences & Trade Shows appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
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