Wild Apricot

FEBRUARY 1, 2018

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read.

Newsletter

Higher Logic

JANUARY 30, 2018

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources. A membership director also helps with event planning and updating the website, for instance. The benefit of this situation is that your staff is knows everything about every part of your association.

Video

YourMembership

FEBRUARY 1, 2018

Each day I read the news, and I prepare my mind with a “who’s-going-to-resign-today game,” while scanning the headlines. It’s a bit surreal at times, and troubling, to see future generations surrounded by these hurtful stories and the path of victims. And, I think—in this era of eroding trust—associations can, and must, step up. The. The post #Trust is yours: Will you take it on or drop the ball?

Industry

WBT Systems

JANUARY 30, 2018

Are you feeling restless at work? Itching to have a positive impact on your association and industry? Worried your online learning programs might be losing their edge? Maybe you look at entrepreneurs and think, “Now, that’s the life. The drive, the passion, why can’t I have that?” Here’s the thing: you can. You don’t have to leave your job for the wild risky ride of entrepreneurship.

Education

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Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create

Email Marketing

Aaron Wolowiec

JANUARY 31, 2018

When it comes to learning, Gen Zs are interactive, so keeping them engaged and motivated in the workplace is crucial for employers.

Jamie Notter

JANUARY 30, 2018

I’m not in the digital transformation business, though I know many consultants and client organizations who are in the middle of it. And Maddie, of course, is a digital strategist, so I’ve got an inside track to someone who knows the business and has done the work. Maybe that gives me just enough information to be dangerous, but I have to say, I get the feeling that the people who are deeply immersed in digital transformation seem to be missing something hugely important: The digital part will b

Project

Eric Lanke

JANUARY 29, 2018

A few weeks ago, in Letting the Future Guide the Present , I provided some background for a Scenario Planning exercise my Board chair and I decided to conduct at our upcoming Board meeting. In case you're not familiar with the term, Scenario Planning is based on the premise that the future does not yet exist. Many strategic planning techniques rely on the group being precisely right about the future they will face and, unfortunately, often result in exactly the opposite: being absolutely wrong.

Survey

Event Industry News

JANUARY 30, 2018

In the events industry, new technology innovations continue to spring up, helping us to better communicate and connect with our audiences. From A.I powered chatbots acting as concierge systems for hotel guests, to facial recognition technology keeping us safe at events, we are seeing more and more emphasis being placed on how technology can support the attendee throughout the event cycle.

Industry

Smooth The Path

FEBRUARY 1, 2018

To be honest, giving leaders our compassion is not something I have thought much about. One look at today’s headlines makes it super easy to vilify big corporate CEOs and big government politicians. Some words, however, from digital thought-leader Kevin Kelly , made me pause. During a podcast he talked about how the web companies like Facebook and Google have recently become so big and powerful they sometimes function as a government entity.

Innovation

Speaker: Sean Yoder

Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.

Process

GrowthZone

JANUARY 30, 2018

GrowthZone recently surveyed 1,000 association professionals, asking about everything from renewal stats and member communication tactics to staff health insurance coverage and mobile payments… plus a whole lot more. Download the 2018 Association Industry Trends Survey Report. to see what your association peers said. But, there was one question that opened a Pandora’s box of responses: What do you wish your board realized?

Survey

Association Success

FEBRUARY 1, 2018

Moving AI beyond prediction and towards prescription. When we think of artificial intelligence, our first thoughts tend toward Hal in Stanley Kubrick’s classic 2001: A Space Odyssey. But we should probably think more along the lines of predictive algorithms that help us understand who will leave or stay with our association. Over the years, association management professionals have used a number of methods to understand why members stay or leave, but getting to the point where, out of 30,000 ind

Sample

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. The results are in: As in 2017 , membership remains the top priority for associations to evolve and improve. Fifty-seven percent of respondents named this their top area for planned innovations. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation

Event Industry News

JANUARY 30, 2018

The East of England Arena and Events Centre has announced that Monsoon, the Asian event management specialist, is to market, manage and deliver all Asian events at the venue, coordinating events with the venue's core business of exhibitions, festivals and conferences. Monsoon joins its partner Amadeus in delivering services to the East of England Arena, and has a tested business model ready to activate on the venue's behalf, as Monsoon's managing director, Pav Shergill, explained, “We've worked

Conference

Speaker: Tim Sarrantonio, Director of Community Engagement

There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how

Strategy

Smooth The Path

JANUARY 30, 2018

I would love to meet you. I really would! You have been hanging in there reading post after post after post so we must be similarly motivated. We want to provide an amazing member experience. We want to make our professions, our industries, our communities better places. We want to solve business problems for our associations. Right!? It would be so great to catch up in the real world!

Minneapolis

Association Success

JANUARY 30, 2018

Talking to potential members shouldn’t be a sales conversation. Recently I attended a networking event for a national women’s organization. I enjoyed the people and inquired about membership. When I didn’t get a response I did something most people wouldn’t do: I called their headquarters and found myself speaking with a membership representative. A real horror story: The rep who took my call didn’t ask me any questions about what I was looking for.

How To

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. They attend events, open your emails, visit your website, follow you on social media, watch your videos, and participate in meetings at a frequency and l

Content

Event Industry News

FEBRUARY 1, 2018

Europe’s only event technology show, Event Tech Live (ETL), will be scaled up to two days when it returns to the Old Truman Brewery in November for its fifth edition. The decision to expand the show is a product of year-on-year growth, on all fronts, coupled with a comprehensive call for more. There were 100 exhibitors at Event Tech Live in 2017 and over 50 sessions across five stages, which brought in a record 1,600 visitors.

Technology

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Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.

How To

Membersuite

FEBRUARY 2, 2018

Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing.

Email Marketing

Association Success

JANUARY 29, 2018

At the Ohio Society of CPAs, we’ve embraced the educational revolution. In our careers, we are learning every day. The promise of new knowledge and challenges helps us get out of bed in the morning and make it to the office raring to go. No one wants a stagnant workplace, where their skills are taken for granted and each day feels the same as the last.

Ohio

Association Adviser

JANUARY 31, 2018

Innovation has been a common buzzword for the past few years – and not just in the association world. There’s been a lot of talk about how organizations can create a culture that drives innovation, how great leaders can spur innovation and how associations need to innovate to survive. We all now know that innovation can come from anyone, anywhere. New ideas should absolutely be encouraged at all levels of your association, from staff to the board to new members.

Innovation

Event Industry News

JANUARY 31, 2018

Welcome to the first edition of the Ultimate Venue Guide…. Event Industry News are proud to showcase some of the very best venues across the UK and Ireland. Whether you organise small meetings, major conferences, exhibitions or concerts you will find the perfect venue right here. The post Ultimate Venue Guide 2018 appeared first on Event Industry News.

Conference

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

Leadership

Effective Database

FEBRUARY 1, 2018

Back in the day (I mean WAY back), the standard practice when switching from one database system to another was to run both systems in parallel. That is, you continue to run the legacy system even as the new system is brought online. Typically this meant double data entry (i.e., the same data had to be entered in both systems). Not only was it incredibly time consuming, but it was also rife with opportunity for error.

System

Nonprofit Marketing Guide

JANUARY 30, 2018

Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end. But the middle wasn’t so bad, so I edited out most of the annoying stuff, leaving 15 minutes of solid commentary on. Why nonprofits need editorial calendars. 3 questions to ask yourself when deciding on formats and software. 4 editorial planning best practices you should be working towards.

Software

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities.

Team

Event Industry News

JANUARY 31, 2018

In direct response to the needs of thousands of busy event stand traders, and organiser’s looking for a constant supply of potential trade stand applicants, Event Owl has just released two new event listings packages to add to its unique ‘pay-as-you-approve’, online booking system. “We’ve not been very vocal until now, simply because we have been concentrating our efforts on our centralised, online booking system.

System

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

System

Beth Kanter

JANUARY 31, 2018

Image Source: 7able. On Feb. 13th, I’ll be doing a FREE Webinar for nonprofits hosted by Salesforce Foundation on “ Combatting Digital Distraction and Technology Wellness in the Nonprofit Workplace.” Come join me. . Ever hear of something called “ Nomophobia ? The word itself is an abbreviation for ‘no-mobile-phone-phobia’ and refers to the anxiety you feel when you don’t have your mobile phone handy or have a signal.

Products

Nonprofit Marketing Guide

JANUARY 31, 2018

Are you sick of us talking about editorial calendars yet? Well, I hope not because editorial planning is a BIG key to effective nonprofit communications: Nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective (2018 Nonprofit Communications Trends Report).

Tools

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities.

Team