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In position number 9 of the top ten all time Spark blog posts: Why Is Membership the Only Relationship ? Originally written as a follow on to a panel session I participated in at ASAE’s 2013 Great Ideas Conference, I noted that while associations have LOTS of different types of constituents, we still, with a few limited exceptions, tend to consider everyone who interacts with us a membership prospect and push everyone we interact with towards becoming a member.
If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
During the pandemic, I was introduced by my colleague to the University of Michigan Inclusive Campus Collaborative which seeks to foster a campus climate in which all community members feel respected, valued, and empowered to engage in the life of the university. Among the resources developed and shared by the Collaborative are two identity wheels, which I’ve found useful in helping association staff, volunteer leaders, and/or members better understand themselves, one another, and how they can i
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The weekly list of free educational events and resources for the association community…. Innovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming.
The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. . The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic.
The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. . The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic.
Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. And, yet, with power comes responsibility. Responsible content curation means promoting content that is written, sourced, and presented in a way that […].
ABFE held their annual conference “Harambee: Let’s All Pull Together” recently with a mix of in-person and hybrid sessions. Several Candid team members attended, including director of research Grace Sato who presented at the session “Historic Partnerships, Historic Change: Using Philanthropy to Transform HBCUs and their Impact on the Black Community”; and senior director of research Cathleen Clerkin and senior research analyst Mantin Diomande who both spoke at “Black-led Nonprofit Organizations:
We have been talking about the Overhead Myth and the Nonprofit Starvation Cycle for many years, but there has been only modest progress on donor demands that result in underinvestment in nonprofit infrastructure, and malnourished organizations. But if the Overhead Myth keeps us all hungry, the Nonprofit Starvation Cycle is not all the donors’ fault. […].
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining. Answer questions that your audience is asking. Take a boring topic and write the article as you ask yourself the 5 Ws (who, what, where, when, and why).
People are treating the great resignation like some kind of mysterious phenomenon, and it’s not. Here it is in a nutshell: employees have more options now, because they can work remotely for organizations in other locations, or even other parts of the same metropolitan area that they wouldn’t have considered before. More options means more transitions.
It’s the question on all our minds as we look to a world in which we coexist with COVID-19: what does a return to the office look like? Entirely remote or entirely in-person arrangements don’t appeal to a majority of the workforce, but the murky area in between has proved to be incredibly challenging to navigate. COVID-19 forced organizations to reconsider how work gets done, and Candid was no exception.
Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. According to a Community Brands Association Trends Study , 58% of early careerist members identified training opportunities as their biggest priority.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Wembley Stadium connected by EE has today unveiled two multi-purpose sensory rooms within the stadium to better accommodate neuro-divergent guests and their families. The rooms will be used for the very first time at this weekend’s Emirates FA Cup and Vitality Women’s FA Cup finals. The new technology used within the sensory rooms includes traditional sensory equipment, alongside a stadium-first immersive solution to enable the stadium to accommodate the widest range of access requirements and a
Today, there are more leaders that care than ever before, but the data shows they can still be a lot better in many ways they support their teams. Our task at hand is clear: we need to bring more humanity to our interactions, and to make communication more effective. The good news is that there is one key role in this equation, the frontline manager, so helping them learn to me more authentic in.
Last week Kivi and I presented a webinar on peaceful time management solutions – emphasis on “peaceful.” We didn’t want to just share a list of tools and best practices on productivity, but wanted to get you to look at your time management in a completely different way. One of the big things we wanted to focus on was how so much of today’s culture is designed to work against your productivity.
Like many associations in 2022, your association is working to find scalable, revenue-generating options to increase member engagement with your association and peer association members. However, many associations are at the “crawl stage” on how to use an app to reach both their engagement and non-dues revenue goals. One part of identifying if an app […].
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
As an association, you rely on members and their commitment to your organization. It is important to keep an eye on membership trends as you plan for your financial future. Each member can help to further your mission and ensure financial stability. Member Lifetime Value (MLV) is the measure of the monetary value of a member based on the projected length of membership.
GL events UK has today officially announced its acquisition of fellow events infrastructure provider, Field and Lawn Ltd. The move sees GL events UK assume 100% ownership of Field and Lawn, which has operations across the UK and hubs in Broxburn near Edinburgh, Bristol and Runcorn. Founded in 1986, Field and Lawn now operates across four distinct divisions: event marquees, temporary industrial buildings, placemaking and festive lighting, and boasts an impressive portfolio of clients.
Monday is your deadline to get into the next cohort of our Growth Mindset course, which is designed specifically to help you expand your impact as a leader. There are three modules, and each one addresses leadership at a different level: self, team, and organization. You’ll learn how to get yourself out of your comfort zone, address conflict inside your team, and actually change your culture (no.
You wouldn’t apply for a job without knowing everything about the role, right? The same goes for your volunteers — they want to know exactly what they’re getting into before signing up for one of your volunteer opportunities. That’s where your role descriptions come into play. Your volunteer role descriptions let potential volunteers know about the skills required for the role, the tasks they’ll be completing, and other important logistical details.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Having a good Friday the 13th? Let’s chase away any bad luck with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have new LinkedIn features, how to talk about overhead, multicultural marketing, Musk’s latest, and more. It’s time for Mixed Links… Claire Axeldar tells you What to Say When Your Donor Asks: How Much do you Spend on Overhead?
As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Global staffing partner for brand experiences Elevate commissioned a Censuswide survey of 500 brand decision-makers across the UK, USA, Austria, France and Germany, to understand the metrics that matter to marketers around event activations, and wheth
There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Maybe you’ve seen spectacular growth recently and need a platform that can handle your expanding needs. Or maybe you’re tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data. .
Increase Your Association’s Non-Dues Revenue Stream Before Your Next Annual Meeting Member dues are at the core of any membership association’s financial success. However, you cannot depend on them as a sole source of income for your association.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Organizing events can be overwhelming. You have to check in guests, send out invitations, and contact the participants whenever needed. The post 6 Reasons to Use an Event Ticketing System appeared first on Raklet - Membership Management Software.
Location Live Group, the leading location planning specialist for the live events and experience sector has raised an initial sum of £2 million to fuel its ongoing trajectory of global expansion. The landmark investment will see the capital raised to aid the group expand into international markets, and to continue to invest in its proprietary digital marketplace and platform LO:LIVE, which saw exponential growth through the advent of the Covid-19 pandemic.
Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. What used to be a sure-fire way to both reach audiences and measure engagement, now was feared to be a broken system that would i nflate analytics.
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