Sat.Nov 07, 2020 - Fri.Nov 13, 2020

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6 Steps to Successful Virtual Event Planning

Eplys

When planning a major event or conference, it’s best to investigate all of the ways you can maximize your event’s success. Many people and organizations have heard of a virtual event, but have no idea how to pull one off. If you count yourself among them, then these 6 Steps to Successful Virtual Event Planning are sure to set you on the right course to planning and maximizing the success of your event!

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11 Predictions About the Future of Work & the Role of Associations

WBT Systems

11 Predictions About the Future of Work & the Role of Associations. Read more about 11 Predictions About the Future of Work & the Role of Associations.

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7 Ideas for Creating Engaging Content

Association Success

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? And when your audience is paying attention, how can you keep them interested? . The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless.

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How to Create a Member Referral Program that Actually Works

Wild Apricot

The most effective way to get new members is by asking your current members to refer a friend. Here's how to take advantage of this by setting up a member referral program.

How To 408
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Association Brain Food Weekly: 11.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Looking forward. The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership.

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Indigenous land acknowledgments as forms of appreciation, not appropriation.

Aaron Wolowiec

Creating and using land acknowledgement statements can be a concrete step toward bringing historical and contemporary oppression of Indigenous people into present consciousness. They can communicate appreciation and honor those whose land you now stand on. However, they can also show up as cultural appropriation or modern-day colonization.

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How to Combine Giving Tuesday with a Matching Fund Campaign

Wild Apricot

Amplify your fundraising efforts on Giving Tuesday by organizing a matching fund campaign. In this post, we discuss how to combine the two for maximum impact.

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The View Across 30 Years: Mary Wademan, Ontario General Contractors Association

Association Adviser

Mary Wademan, office manager for the Ontario General Contractors Association for 30 years, talks about working to be the best at what she does. The post The View Across 30 Years: Mary Wademan, Ontario General Contractors Association appeared first on Association Adviser.

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Online Community Engagement is Essential: COVID-19 Makes That Clear

Higher Logic

The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic. The benefits of building a community around your brand aren’t limited to a pandemic – forward-looking organizations were investing in online community engagement before COVID-19. The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Gardian of the Month: Kelly Clark

Aaron Wolowiec

Kelly Clark, Manager for Online Marketing for Naylor Association Solutions, is our Gardian of the Month.

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Why You Should Set Up Recurring Donations For Your Nonprofit

Wild Apricot

In this post, find out what recurring donations are, what you can do with them, how they can help your organization, and how to get started.

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3 keys to improving member retention

Association Success

In a perfect world, growing your organization’s membership would be a straightforward path. New members would join and stick around, each adding to a bigger and bigger audience. But membership organizations know that reality is more complicated. While many members do join and stay, others bounce away after a year or two. For every membership organization, increasing retention is a major concern.

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Reconciling Small Virtual Events Versus Massive In-Person Conferences

Smooth The Path

What happens if we build it, and no one comes? Some association staff teams are inventing new ways for members to learn and connect. Boards are hopeful, committees are working hard, and staff members spend time and resources bringing the new event to life. Then they watch registration with some trepidation. It’s soon the day of the event, and far fewer people have registered than anyone expected and even less login.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Be the Career Connector: Host a Virtual Job Fair

Membersuite

When economic disruption hits, it presents an opportunity for your association to deliver valuable services to members plus your professional community. And right now, career connectors are needed. Here's why you should host a virtual job fair.

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Introducing the 2020 Membership Growth Report: Benchmarks and Insights for Growing Revenue and Constituents

Wild Apricot

We've put together the 2020 Membership Growth Report: Benchmarks and Insights for Growing Revenue and Constituents to learn how organizations grew their membership and revenue in 2019, so that we could share our top insights with you!

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Walking Away with Papercuts: How to Deal with Microaggressions in the Workplace

Association Adviser

Microaggressions in the workplace are like emotional papercuts These seemingly small indignities have a big impact over time. Here's how to respond to them. The post Walking Away with Papercuts: How to Deal with Microaggressions in the Workplace appeared first on Association Adviser.

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Too Distracted to Do Important Association Work

Smooth The Path

Are you finding it hard to concentrate nowadays? Does the haze of worry have you distracted? Are family members interrupting you 56 times a day? Do you have approximately 3,687,932 projects on your plate? Many people I talk to are struggling. Me too! Especially with deep thinking-type work. Here are some of the tactics I am trying to continue to move work along: Chunk deep thinking-type work into smaller tasks.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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You Don’t Have to Be the Facilitator to Be Facilitative

AssociationChat

The essence of facilitation is in the word itself: facile and action … actions that make it easier. A mong many outcomes, facilitation makes it easier for better discussions, decisions, and results. We too often think of facilitation as the sole domain of the department head, the board or committee chair, or the consultant leading a planning process.

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Here’s your new marketing strategy for hybrid events

Association Success

Even before the pandemic began, it was apparent that virtual events are here to stay. So, too, is the complication of merging them with live, in-person events as the coronavirus looks likely to continue impacting us all in 2021. . These kinds of hybrid events present new challenges for associations hosting and promoting them. They require clear explanations, ingenuity in event management and — and new marketing strategies.

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Kudos to People Who Can do Stuff Like Think of Coherent Blog Post Titles Right Now

Mizz Information

So a month ago I showed up here after being radio silent for more than a year with every intention of getting back into the writing/connecting groove because I miss being part of some kind of community that exists outside the confines of my head/house/client work. And I was so, so happy to hear back from familiar faces and to realize that life as it was before the world imploded is still there and connection is there for all of us if we seek it out.

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Helping Your Members On Their Job Search: 5 Benefits to Offer

MemberClicks

Oftentimes, the work involved in a job search can amount to feeling like a job itself. Researching different opportunities, reworking your resume to speak specifically to each, writing cover letter after cover letter, preparing for interviews.it all takes a lot of time. As a well-connected and respected institution in its industry, field, or community, your organization is in a position to give members access to resources and tools that’ll help.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Make your online community friendly to early careerists and keep your organization thriving

Nimble AMS

There’s no doubt that all of your members are valuable. They’re what make your association, well, an association. It’s important to engage with them all to drive member loyalty and keep your organization thriving. But, let’s focus just on your younger members for a bit. Young professionals in your industry represent the next generation of members for your association.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. .

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Justify your chosen technology with your board

HighRoad Solution

Associations are naturally cautious when it comes to investing in new technology. They have to be—they’re allocating community money, so they need to make sure they’re always acting in the best interests of the membership. That kind of accountability is something to be proud of, but it can sometimes hold associations back. You may have experienced this already.

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Stay positive: Coping with the emotional impacts of the COVID-19 pandemic

Ungrated

The COVID-19 pandemic, resulting economic recession, protests for racial and cultural equality, an incredibly divisive election cycle, wildfires, hurricanes, and more have made 2020 one of the most difficult and stressful years ever. For community association board members and managers, all of these events have made a tough job even tougher. Homeowners have put more pressure than usual on community association leadership, questioning every decision, and voicing their complaints and frustrations

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Statement On The Passage Of Anti-SLAPP Legislation In New York State

InternetAssociation

Washington, DC – John Olsen, IA Director, State Government Affairs, Northeast Region, released the following statement on the passage of legislation in New York State that deters “Strategic Lawsuits Against Public Participation” (SLAPPs): “Strong anti-SLAPP laws are the best protection for consumers who want to give honest opinions online without facing the threat of meritless lawsuits.

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11 ways to create unique and engaging content

Association Success

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year. . Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list?

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Resources to Level Up Your Membership Website

MemberClicks

Your organization’s website is critical for membership recruitment, as well as membership engagement. It’s how prospects find you. It’s how members access many of their benefits. So, unsurprisingly, it’s an asset that deserves much of your attention — and frequent updates. A (good) website is never done! How can you continue to improve your membership website?