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It's time we add to lead, learn, and connect. Three Verbs. After 20 years working in VP, COO, CFO and CSO roles for associations, it’s become clear to me that our industry shares many common approaches to helping our members lead, learn and connect. At a high level, associations often apply these three verbs on their web sites and in their various marketing campaigns.
We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about? I'm talking about the sometimes difficult work of maintaining a member participation tracking system in your association. A way of knowing how many and which programs or activities each member is participating in.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers.
Even the greatest companies out there are bound to lose a customer once in a while. It can be hard to pinpoint a single reason that your customers stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn, especially in the SaaS world. When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers.
As adults, most of us operate with a fundamental belief that we are terrible students. In fact, in many of the presentations I have delivered over the course of my career in education and public speaking have contained the following message in some form or fashion: “Let me make a prediction, most of you in this room believe you are terrible students.
The weekly list of free educational events and resources for the association community… Inspired by the recent book from Rob Walker, The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday , WBT Systems shares several ways to shift from everyday thinking so you can notice emerging educational needs that other organizations overlook.
A new study by Loughborough University and Imago Venues has revealed the most and least effective ways to network at meetings and conferences. Conversation analysts, Professor Elizabeth Stokoe and Dr Magnus Hamann, observed how people behave and communicate in networking spaces and how their actions were influenced by the environment in which they were and that objects that were around them.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
You need your staff’s buy-in before bringing in new technology solutions to your association. When trying to bring in new technology into an organization, it is guaranteed that you will be met with resistance, because any sort of change often is. You need that buy-in from people first, otherwise there’s going to be struggle in incorporating the technology into operations.
A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue. While associations are collecting data related to the revenue their corporate partnerships and sponsorships bring in, they often aren’t measuring crucial information that can help them improve their arrangements, keep corporate partners happy, and maintain a nondues revenue stream, accord
At a championship little league game a nine-year-old struck out and shuffled back to the dugout, bat held limply, slumped shouldered, head hanging. A teammate saw him and asked, “did you swing?” The dejected boy said, “yes, at all of them.” “Well, that is really good then!” said the teammate. . Just swinging counts. Just like in baseball, in our organizations, we will not always make a home run.
Feasts from the Middle East , a specialised catering company, is taking the event industry by storm with its striking recipes, bold flavours and fearless menus. Tony Kitous, also founder of Levant, Kenza and Shawa, drew inspiration from his childhood memories in Algeria to launch Feasts from the Middle East. He is driven to deliver the fantastic flavours of the Middle East and North Africa to homes and venues across the UK, some of which include product launches, award ceremonies, weddingsand pr
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve? In the previous article we say that the State Department was left behind in the conversation about how to handle the war in Afghanistan. They were behind the geospatial curve. So, Most importantly, the phrase means an organization does not simply look at its work in the aggregate, but uses maps and statistics to examine its w
A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it. When it comes to networking, I find that there are typically two camps: those who love it and those who hate it. But no matter what side you fall on, a new study from Loughborough University and Imago Venues offers up some concrete tips on how to do it better.
By the time members join the association, or get to the conference, or attend their first chapter meeting, they might be all beaten up. Their manager may be a terrible judgemental, micromanaging, credit-taking boss. Or they may consistently feel the sting of discrimination. Or they may work in a highly competitive, so competitive it is toxic, environment.
Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They’re invaluable for introducing your audience to your theories, ideas and demonstrations. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Why associations' focus must shift from being "Millennial-ready" or "Gen-Z ready" to being "future-ready," and capable of thriving in a world experiencing profound societal transformation. The post The Limits of Generational Orthodoxy: Part II appeared first on Association Adviser.
To understand the true purpose of your event, continue to ask “why.” To create clear thinking space for your attendees, continue to ask “how.”. Many of us are familiar with the 5 Whys, a Six Sigma construct for getting to the root of a problem. The idea is that, in order to solve a problem or analyze a situation, you continue to ask “why” to go deeper and deeper until the true issue is revealed.
Summer is a very busy time of year. There is a of home maintenance that is routinely required by both the HOA and residents. While homeowners are busy mowing, mulching, painting their homes and cleaning the garage, your HOA is busy, too. Behind the scenes here are 5 things your HOA is doing to keep the community amenities running smoothly for your enjoyment. 1.
Today, Friday 12 th July, the UK music industry declares a climate and ecological emergency. The declaration has been administered by the newly formed Music Declares Emergency group, an independent organisation created by music business professionals and artists. It represents a significant moment in the music community’s collective response to the climate emergency as Alison Tickell, MD of Julie’s Bicycle, a member of the MDE working group, explains: “It has never been more important to underst
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window. While I can’t grant you more vacation time, I did round up some advice on how to make it through the rest of the season a little easier : Kivi recently shared 6 Ways to Stay Motivated in the Summer and Still Ge
While issues of technology are raising concerns for many CEOs, they feel increasingly comfortable taking action on political issues, the 2019 edition of the EY CEO Imperative Study revealed. Speaking out on a big political issue isn’t something most corporate leaders will shy away from in 2019. What really freaks them out? A cyberattack. Such is a key finding of Ernst & Young Global Limited’s EY CEO Imperative Study , which lays out the largest concerns and issues that chief executives
Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks. Now, we entering a new digital era which includes emerging technologies like AI.
Company name: Blendr.io Founded: 8 th January 2017 Web address: www.blendr.io. About: Blendr.io is a flexible integration platform that connects 200 events, sales and marketing cloud applications. It also solves data integration issues for both event organisers and event technology SaaS providers. Working with Blendr.io dramatically shortens integration time and helps SaaS companies win more customers.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Meet Albert Pak, a Product Manager that is passionate about Atlanta sports, traveling, and playing soccer. Learn more about Albert in this month's Employee Spotlight.
Change is inevitable, and it usually affects members. At the Yoga Alliance, member engagement and the creation of a feedback loop has helped the group undertake the process of updating its yoga teaching standards while maintaining members’ trust. Sooner or later, associations must be ready to embrace a change agenda. It could be ushered in thanks to a new CEO, critical member voices, or a broader organizational goal to tap into innovation and transformation.
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