Sat.Jul 06, 2019 - Fri.Jul 12, 2019

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Time for a New Association Verb

Association Success

It's time we add to lead, learn, and connect. Three Verbs. After 20 years working in VP, COO, CFO and CSO roles for associations, it’s become clear to me that our industry shares many common approaches to helping our members lead, learn and connect. At a high level, associations often apply these three verbs on their web sites and in their various marketing campaigns.

Products 120
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Is There One Association Marketing Platform That Does Everything?

HighRoad Solution

There are two common mistakes when assembling a tech stack.

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Participation Tracking Is Not for the Faint of Heart

Eric Lanke

We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about? I'm talking about the sometimes difficult work of maintaining a member participation tracking system in your association. A way of knowing how many and which programs or activities each member is participating in.

System 124
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The Top 15 Political Campaign Software Options to Boost Your Campaign

Wild Apricot

Choosing a political campaign software isn't easy.

Software 225
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Keeping Association Leaders and Staff Accountable

Association Leaders

We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers.

More Trending

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What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

Even the greatest companies out there are bound to lose a customer once in a while. It can be hard to pinpoint a single reason that your customers stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn, especially in the SaaS world. When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers.

Revenue 184
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The Learning Equation that Changes Everything

Blue Sky eLearn

As adults, most of us operate with a fundamental belief that we are terrible students. In fact, in many of the presentations I have delivered over the course of my career in education and public speaking have contained the following message in some form or fashion: “Let me make a prediction, most of you in this room believe you are terrible students.

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Association Brain Food Weekly: 7.12.19

Reid All About it

The weekly list of free educational events and resources for the association community… Inspired by the recent book from Rob Walker, The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday , WBT Systems shares several ways to shift from everyday thinking so you can notice emerging educational needs that other organizations overlook.

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Improving the Relationship Between People and Technology

Association Success

You need your staff’s buy-in before bringing in new technology solutions to your association. When trying to bring in new technology into an organization, it is guaranteed that you will be met with resistance, because any sort of change often is. You need that buy-in from people first, otherwise there’s going to be struggle in incorporating the technology into operations.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Could you use some more time or an extra set of hands in your organization? Most people would respond with an emphatic YES! to this question. Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really.

Marketing 107
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Better Data Can Lead to Better Sponsorships

Associations Now

A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue. While associations are collecting data related to the revenue their corporate partnerships and sponsorships bring in, they often aren’t measuring crucial information that can help them improve their arrangements, keep corporate partners happy, and maintain a nondues revenue stream, accord

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The Limits of Generational Orthodoxy: Part II

Association Adviser

Why associations' focus must shift from being "Millennial-ready" or "Gen-Z ready" to being "future-ready," and capable of thriving in a world experiencing profound societal transformation. The post The Limits of Generational Orthodoxy: Part II appeared first on Association Adviser.

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Geospatial Analysis and Predicting the Future

Association Success

Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve? In the previous article we say that the State Department was left behind in the conversation about how to handle the war in Afghanistan. They were behind the geospatial curve. So, Most importantly, the phrase means an organization does not simply look at its work in the aggregate, but uses maps and statistics to examine its w

Analysis 108
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Associations Need to Swing More

Smooth The Path

At a championship little league game a nine-year-old struck out and shuffled back to the dugout, bat held limply, slumped shouldered, head hanging. A teammate saw him and asked, “did you swing?” The dejected boy said, “yes, at all of them.” “Well, that is really good then!” said the teammate. . Just swinging counts. Just like in baseball, in our organizations, we will not always make a home run.

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Boost Your Networking Strategy at Events

Associations Now

A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it. When it comes to networking, I find that there are typically two camps: those who love it and those who hate it. But no matter what side you fall on, a new study from Loughborough University and Imago Venues offers up some concrete tips on how to do it better.

Strategy 104
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Ways Your HOA Prepares For the Summer

AMG

Summer is a very busy time of year. There is a of home maintenance that is routinely required by both the HOA and residents. While homeowners are busy mowing, mulching, painting their homes and cleaning the garage, your HOA is busy, too. Behind the scenes here are 5 things your HOA is doing to keep the community amenities running smoothly for your enjoyment. 1.

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Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks. Now, we entering a new digital era which includes emerging technologies like AI.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Are Associations Attitude Changing Machines?

Smooth The Path

By the time members join the association, or get to the conference, or attend their first chapter meeting, they might be all beaten up. Their manager may be a terrible judgemental, micromanaging, credit-taking boss. Or they may consistently feel the sting of discrimination. Or they may work in a highly competitive, so competitive it is toxic, environment.

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Improving the Attendee Experience with the 5 Hows

Associations Now

To understand the true purpose of your event, continue to ask “why.” To create clear thinking space for your attendees, continue to ask “how.”. Many of us are familiar with the 5 Whys, a Six Sigma construct for getting to the root of a problem. The idea is that, in order to solve a problem or analyze a situation, you continue to ask “why” to go deeper and deeper until the true issue is revealed.

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Meet Albert Pak - Product Manager at MemberSuite

Membersuite

Meet Albert Pak, a Product Manager that is passionate about Atlanta sports, traveling, and playing soccer. Learn more about Albert in this month's Employee Spotlight.

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How to Generate Leads and Build Your Contacts Database

HighRoad Solution

You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to.

How To 60
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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How to Expand Your Nimble AMS Platform with Integrated Payments

Nimble AMS

Nimble AMS is excited to announce a fully integrated payment processing solution with CardConnect. Here at Nimble AMS, we know how important it is for you to have the right tools in place to ensure your association is always running smoothly. That is why we are excited to announce that we have partnered with CardConnect to provide you with a fully integrated payment processing solution.

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Wind Group Looks for Ways to Recycle Old Turbines

Associations Now

With a goal of reusing more materials from decommissioned wind turbines, the trade group WindEurope is collaborating with chemical groups to find uses for composite materials used in turbine blades. Wind energy may be more sustainable, but those giant blades driving wind turbines don’t last forever. Fortunately, a major association for the wind energy field might have found a way to make them more efficient to recycle.

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Communications Workers of America Chooses Aptify’s AMS to Power Unions

Aptify

Labor union chooses Aptify’s AMS to manage members. The Aptify software solution provides CWA with out-of-the box membership management and union-specific functionality. Community Brands, the leading provider of cloud-based software and payment solutions for associations, nonprofits, schools, and faith-based organizations,?announced today that Communications Workers of America (CWA) — the labor union representing 700,000 workers in telecommunications, customer service, media, airlines, pub

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A change of systems requires a change of mindset

Effective Database

Every AMS vendor will tell you that the toughest part of implementing a new system is getting the association staff to think differently about the new AMS. And this isn’t just limited to changing processes (although that is incredibly important). It’s also about changing mindset. What do I mean by changing mindset? Here are three examples: Old mindset : The system is inflexible and therefore new ideas are pointless because they can’t be accommodated.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Give Your Team Something to Shout About—Move Strategy to Execution

.orgCommunity

Watching the U.S. Women’s Soccer Team beat England, it occurred to me that the game was a perfect example of strategy in action. A great team was testing their skills and tactics on the pitch, fully prepared to meet unexpected challenges. Granted, business will never have the flash of World Cup soccer. But strategic planning shouldn’t be cringeworthy.

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What’s Keeping CEOs Awake at Night? Cybersecurity Risks, New Study Says

Associations Now

While issues of technology are raising concerns for many CEOs, they feel increasingly comfortable taking action on political issues, the 2019 edition of the EY CEO Imperative Study revealed. Speaking out on a big political issue isn’t something most corporate leaders will shy away from in 2019. What really freaks them out? A cyberattack. Such is a key finding of Ernst & Young Global Limited’s EY CEO Imperative Study , which lays out the largest concerns and issues that chief executives

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13 popular forums that you won’t be able to stop reading

Disciple Media

As the internet grows, a lot of what used to be hip and cool loses its appeal. Even though forums are losing their following, there are still ones that are striving. They have daily visitors, loads of members, and are bursting with content. We have put together 13 popular forums that will keep you scrolling. 1. Adobe. Adobe is a software company based in the U.S.

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