Sat.Feb 15, 2025 - Fri.Feb 21, 2025

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Urgency Meets Opportunity: Why 2025 Starts Now for Associations

.orgSource

The digital era is advancing at an unprecedented pace, bringing both opportunities and challenges for associations. As we look ahead to 2025, its clear that associations must make critical changes to remain competitive, relevant, and impactful. The risks of staying stagnant are high associations that dont adapt to technological advancements risk membership declines, revenue losses, and diminished influence.

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Taking a Strategic Approach to Nondues Revenue

Associations Now

Nondues revenue isnt new, but associations need for that revenue is. For years, associations have viewed nondues revenue as a bonus, but with revenue from memberships declining and the demand for engaging member experiences rising, nondues revenue is now less of a bonus and more of a necessity. Boosting your nondues revenue doesnt happen accidentallyor overnight.

Revenue 98
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How to Acquire and Retain Association Members

YM Careers

Looking for a way to recruit and retain more members for your association? Heres how an online career center can help. The post How to Acquire and Retain Association Members appeared first on YM Careers by Momentive Software.

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How to Drive Digital, Demo Days and Virtual Experiences

Association Strong

In this episode, Tom and Dave break down the keys to driving digital, demo days and virtual experiences that connect members, suppliers, value and content. In this episode, Tom and Dave break down the keys to driving digital, demo days and virtual experiences that connect members, suppliers, value and content.

How To 52
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Forecasting Failures Are Costly: Here's How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Solving for the New Reality of Engagement: A Holistic Member Experience

Associations Now

Member experience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. In an age of constant competition for peoples time, creating a good member experience means thinking holistically.

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Facilit8me Program Reflections: Building Stronger Facilitation Skills for Association Leaders

AMR Management Services

TheFacilit8meprogram is a unique 12-week training cohort, designed specifically to support association professionals in building and growing facilitation skills. As association professionals, we facilitate all kinds of meetings board meetings, committee meetings, internal staff meetings, strategic planning sessions, business/membership meetings, stakeholder meetings, focus groups, and many more.

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6 Must-Have AI Tools for Event Planning Success

A2Z Events

If your event planning causes you to have lists upon lists of tasks that need to be completed, you likely want to know if there is another way to manage the process. AI has already made headlines with its capacity to automate tasks like email campaigns or analyzing data, but many event planners have yet to tap into its full potential. AI can fill in a variety of roles as you organize your event.

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Crafting the Perfect Event Survey: Best Practices for High Response Rates

Expo Logic

Boost event survey response rates with these best practices! Learn how to craft engaging questions, optimize timing, and increase participation to gather valuable insights that enhance attendee experiences and improve future events. The post Crafting the Perfect Event Survey: Best Practices for High Response Rates appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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How Boards Can Address Disruption

Associations Now

Strategic governance is under more pressure than ever. ASAE Research Foundation Chair Jay Karen, CAE, discusses effective responses, at ASAE and beyond. Jay Karen, CAE, CEO of the National Golf Course Owners Association, joined the ASAE board in 2020. It was the best kind of time to become a board member, when theres a lot of change management going on, he says.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Association Brain Food: 2.21.25

Reid All About it

The weekly list of free educational events and resources for the association community Life cannot be delegated. Lewis Mumford New member onboarding. Talley Management Group shares five thoughtful ways to welcome new members to your association. Im pleased to see a useful post like this because effective onboarding has such a strong impact on retention, which is why I enjoy writing copy for onboarding campaignsone of the few ways I work with associations.

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Truck Stuck! Now What?

Spark Consulting

I think we’re all familiar with the story of Truck Stuck by Sallie Wolfe. It’s a charming children’s book in which the kids are the heroes, figuring out a creative solution to get the truck unstuck. Where do ideas come from in your organization? Or, to be more precise, who’s ALLOWED to have an idea? In far too many associations, the answer is definitely not “anyone!

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How to identify and connect with industry trade reporters

The Association 100

Building strong relationships with trade reporters is absolutely essential for amplifying your associations message. In this Association Insights video , I break down the five key steps to connect with the right journalists: Research trade publications covering your industry and identify key reporters. Follow their work to understand their focus and interests.

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Career Center Best Practices: Part 2

Association Adviser

This is Part 2 in our Career Center Best Practices series. In Part 1, we explored best practices for Visibility and Integrations to help associations optimize their career centers. Now, we will focus on Extended Reach strategies and Unique Non-Dues Revenue opportunities to further enhance engagement and financial sustainability.

Revenue 116
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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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The Case for a Meeting Critic

Associations Now

A group of business scholars propose a critical reviewer to keep meetings on point. Done right, the role can keep meetings on pointand strengthen your culture. Every organization, for better or for worse, has a culture. Boards define themselves by how they interpret the organizations mission; staffs are defined by how, and how well, they interpret the decisions that emerge from those interpretations.

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Email Marketing Benchmarking

Click

Lets start by acknowledging that getting email marketing right in 2025 is complicated. Peoples inboxes, both work and personal, are full. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Well leave the conversation about getting the messaging and content right for another blog and focus for now on using open and click-through rates (CTRs) to bench mark your email marketing camp

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How AI can elevate your communications strategy

The Association 100

AI is reshaping the way associations approach communications, offering new opportunities to enhance efficiency and impact. In this new video , I explore how AI can support content creation, streamline analytics and improve audience engagement. By leveraging AI tools, associations can generate fresh content ideas, refine messaging and tailor outreach for different audiences.

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Marketing with Heart: How Cause-Driven Campaigns Build Brand Loyalty 

CMA Solutions

Every day, your audience is bombarded with marketing messages. But the ones that truly stand out? They come from brands that mean something, brands that connect with people on a human level. At CMA, weve seen firsthand the impact that cause-driven marketing can have on engagement, retention and long-term brand advocacy. Thats why this February, were spotlighting Heart Month, a national health initiative raising awareness about cardiovascular health.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Doing good, wrong? The role of philanthropy in keeping people safe

Candid

Philanthropy invests billions of dollars annually to address pressing social issues. However, the positive impact of these contributions can be undermined when organizations fail to prioritize the safety and well-being of the people they serve. Funders in the United States can address this risk by promoting safeguardingproactive measures taken to prevent all forms of harm, abuse, and exploitation to all individuals who interact with funders and the organizations they support.

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Going Green: Making Events More Sustainable with The Stage Bus 

Event Industry News

As more and more events look to reduce their power consumption and power up on their green credentials, one element of live events that makes a huge impact is the stage. But no live event can do without stage and sound so what gives?

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Empathy in advocacy: strategies for effective external relations

The Association 100

On The Association Insights Podcast , our advocacy series continues with Louise St. Germain, director of membership, marketing and external relations at the International Society on Thrombosis and Haemostasis. With over two decades of experience, Louise shares how strategic partnerships, crisis preparedness and mission-driven engagement drive effective external affairs.

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Association Management Software: 20+ Leading Providers

MemberClicks

There are many reasons you could be ready to invest in an association management software. Or maybe you’re looking to upgrade your current software to one that fits your needs. Maybe youve seen spectacular growth recently and need a platform that can handle your expanding needs. Or maybe youre tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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How Candid’s AI can uncover new funding opportunities

Candid

Candid has a wealth of data and insights on decades worth of foundation grants. Every day, nonprofit fundraisers use our in-depth data to identify prospective funders to approach and requests for proposals (RFPs) to apply for. Now were introducing AI tools to recommend new funders and funding opportunities personalized to your needs, eliminating work that might have taken hours and surfacing opportunities fundraisers might not have discovered on their own to help fundraisers find what they need

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onboard:earth announces £740,000 raised for environmental restoration

Event Industry News

onboard.earths live event industry members celebrated raising 740,000 for environmental restoration and community renewable energy projects at the charity’s annual gathering, Bristol, Feb 4th 2025.

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Breaking into EU advocacy: strategies for global impact

The Association 100

On The Association Insights Podcast , our advocacy series continues with Stphanie Pochon, European lobbyist with Forward Global, who shares her expertise on navigating EU policy and how U.S. associations can effectively engage in European advocacy. With experience influencing over 50 pieces of legislation, Pochon offers a behind-the-scenes look at coalition-building, crafting persuasive advocacy strategies and understanding the EUs role as a global standard-setter.

Strategy 130
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Renewal Campaigns

Email Maven

Renewal email campaigns cannot be successful if they stand on their own. Before we ask members for money, make sure they have been onboarded well, and been contacted if their engagement is low. Ivebeen a member of an organization where they didntonboard me, and didntdo any low engagement touches. Rather theyjust threw me into a high volume of emails, with no way to opt out of things I wasntinterested in, and then suddenly said we know you are getting so much value out of our organization,itstime

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Embracing rapid change: Trends shaping the nonprofit sector in 2025

Candid

Every year, the FutureGood team and I set aside time to predict the trends that will shake up foundations and nonprofits in the coming year. This process isnt magicits built on hours of research and conversations with hundreds of sector leaders, with an eye on sector shifts. Here are three of my top predictions for 2025: Embracing the digital revolution AI is no longer just about quirky chatbots or ads featuring characters with too many fingers, like those that have circulated online as of late.

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Jennifer Vance on Freelancing and Parenting in the Events Industry

Event Industry News

Jennifer Vance, Founder at Time & Space has 15 years of event experience. But when she took seven years off to raise and care for her three children, she found she was returning to not only a vastly different landscape but with a crisis of confidence and a feeling of where do I go now.

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It’s not the mistakes, but how you respond

Effective Database

It's not the mistakes, but how you respond Recently aclient wascomplaining about a bug that had been introduced in the latest release of theirsoftware. She was very upset that the bug hadn't been caught before the release. While I understand her frustration, bugs are a reality of software.