Association Adviser
JANUARY 14, 2025
As associations navigate an era defined by shifting member expectations, rapid technological disruption, and an unpredictable economic landscape, one truth stands out: the strength of an organization lies in its people. Workforce initiatives, once considered ancillary, have emerged as mission-critical strategies for associations striving to maintain relevance and impact.
.orgSource
JANUARY 14, 2025
In todays environment, adaptability isnt just an advantageits a necessity. Associations are operating in a time of rapid digital transformation and evolving member expectations, where staying relevant and impactful requires the ability to continuously assess and adjust. While many organizations aspire to achieve excellence, few take the time to evaluate their readiness for the journey.
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Sequence Consulting
JANUARY 14, 2025
Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. However, to compete with peer organizations, brands, and other digital distractions, associations must take a personalized approach. Personalizing the communications, engagement opportunities, and benefits your association offers its members can enhance engagement and retention.
Spark Consulting
JANUARY 15, 2025
I recently had the opportunity to participate in an ASAE Marketing Mavens call focused on association career centers. My question for the group was: Many of my clients are finding that their career centers are not performing as well as they used to. Anyone else experiencing this? Thoughts as to why this is happening? Anyone come up with any solutions?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
PROPEL
JANUARY 17, 2025
A lot of leaders may not admit it, but they consider culture extra, something that is nice to have, but isnt core to organizational success. They just dont see the connection. This makes me mad, because culture isnt just about feel-good team-building exercises or a vibeits the engine that drives productivity, innovation, speed, and employee engagement.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YM Careers
JANUARY 13, 2025
A new job has opened at a company in your associations industry or profession. Now, its time to fill the role. So, employers who use your association job board do […] The post Tips for Effective Job Ads appeared first on YM Careers by Momentive Software.
Sequence Consulting
JANUARY 14, 2025
Reading Time: 6 minutes By: Sarah Ferguson Imagine Trisha, a recent college graduate, joins your technical engineering association. Shes excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board. However, once Trisha signs up for her membership, she notices that your associations website is tricky to use.
Associations Now
JANUARY 14, 2025
NACDs governance survey found that boards are facing more challenges than ever, and are seeking leadership help beyond strategic planning. Board members are feeling more pressure to respond to economic and technological challenges, prompting narrower strategic-planning windows and a search for subject matter expertise, according to a new report. The 2025 Governance Outlook , published last month by the National Association of Corporate Directors , is based on a survey of 251 corporate board memb
AMR Management Services
JANUARY 15, 2025
Whether youre hosting an engaging fundraiser or an interactive conference, a well-crafted event microsite will capture supporter attention and drive registrations. A captivating page will inform and inspire visitors to take action for a greater impact. If youre new to web design, you may feel unprepared to create your own site. Not to worrythis guide… The post Designing an Event Microsite: 4 Tips for a Captivating Page first appeared on AMR Management Services.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Reid All About it
JANUARY 17, 2025
The weekly list of free educational events and resources for the association community Awards program. If youre thinking about creating an awards program at your associationor want to see if youre on the right track with an existing programthe folks at OpenWater have your back. Their 4-step process for planning and managing an awards program will help you map out a plan for success.
The Association 100
JANUARY 12, 2025
On The A100 podcast , I sat down with award-winning journalist Kirstin Garriss to kick off our January media series. Garriss shared her inspiring journey, from discovering her passion for journalism in high school to covering national politics. Along the way, she honed her skills in investigative reporting and storytelling. She offered actionable insights for PR professionals, including crafting targeted pitches, highlighting personal stories and building strong relationships with reporters.
Associations Now
JANUARY 17, 2025
Employee engagement is at a decade-long low. For association leaders, thats an opportunity to support not just their own staffs but workers in their industry. There arent many things a person can rely on these days, but one thing it seems to go like clockwork is a reminder that workers are disengaged. The latest data point on this comes from Gallups annual report on workplace engagement , released this month, which finds it at its lowest level in a decade.
Mary Byers
JANUARY 17, 2025
I crossed something off my bucket list last year: visiting Graceland, Elvis Presleys home. I was 15 when he died, and as I wandered through the grounds, I wondered how long it would be before no one remembered or cared about him. This pondering led me to some realizations about how Elvis remains relevantand what we can learn from him. His story is reaching new generations.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
HOA Strategies
JANUARY 14, 2025
In the last three years, the US community association industry has seen a dramatic rise in HOA insurance premium costs. Though this is hitting coastal, multi-family buildings the hardest, many states, including Utah, are seeing increases as well. Communities everywhere are faced with the difficult choice between protecting their community and keeping monthly dues increases reasonable.
The Association 100
JANUARY 12, 2025
On The A100 Podcast, Im kicking off 2025 with a solo episode exploring how the media and PR landscape has evolved and what it means for associations. Relationships are back at the forefront of effective media outreach, but great storytelling remains the foundation. I share my go-to tips for smart, targeted pitching researching reporters, crafting concise pitches and leveraging member voices for impactful stories.
Candid
JANUARY 16, 2025
Authenticity has become a marketing buzzword over the last few years. In 2023, it was Merriam-Websters word of the year. This idea of being real has also been called by other names: transparency , being genuine, or being unfiltered. Forty-seven percent of all consumers prioritize authenticity as a quality they look for in social media posts by influencers.
Blue Avocado
JANUARY 14, 2025
Quality, dedicated nonprofit volunteers and skilled staff are the key to any successful mission. But how do you find them, and once you’ve got them, how do you keep them around? When we recently asked the Blue Avocado community, “What is your biggest challenge in recruiting and retaining skilled staff or volunteers?” , once again, nonprofit leaders came through!
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Nonprofit Marketing Guide
JANUARY 14, 2025
Hows 2025 treating you so far? Feeling good? A little overwhelmed? If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. But heres the thingwhat if I told you there are 12 things you can stop doing this year? Yep, the stuff thats unnecessary, outdated, or just done out of habityou can let it go.
Event Industry News
JANUARY 17, 2025
CloserStill Media, the producer of market-leading business events, exhibitions and conferences, has acquired Digital Health Intelligence (DHI). Terms are not disclosed. Digital Health Intelligence (DHI) is a London-based media business serving the UKs digital health community.
Candid
JANUARY 15, 2025
When work starts to feel mundane or job frustrations arise, it can be tempting to jump ship. While there are circumstances when leaving an organization is the only viable option for nonprofit professionals, its worth considering internal growth opportunities. January is a great time to look to the year ahead and commit to new goals. Professional growth can include developing new skills, taking on stretch assignments, learning from peers, and advocating for promotions.
A2Z Events
JANUARY 13, 2025
Once your event wraps up, you want to breathe a sigh of relief and move on. However, to improve your long-term event success, you need to pause and evaluate before you move forward. Attendees generally do not offer you feedback on your events unsolicited. You might only receive negative feedback from a small percentage of those who actually experienced frustration during your event.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Email Maven
JANUARY 12, 2025
I was thrilled to be asked by ASAE: The Center for Association Leadership to speak at Membership Monday about email. I shared all of my tips and tricks about email design and A/B testing to transform emails. After auditing over 40 association email accounts, the same design problems come up over and over again - I'm on a quest to change that narrative.
Event Industry News
JANUARY 15, 2025
Unlocking the potential and driving the growth of the business events economy will be the focus ofThe Business of Events: Global Policy Forum, when it returns next month.
Candid
JANUARY 14, 2025
The 2024 Giving Season kicked into high gear with a robust start on December 3, with the GivingTuesday Data Commons reporting a record $3.6 billion raised in the United States. This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches.
A2Z Events
JANUARY 16, 2025
Ask a Girl Scout the secret to successful cookie sales and she might answer, Thin Mints, Caramel deLites and Peanut Butter Patties. Why? Because she knows her customers. She understands what they value. Whether youre creating event sponsorship packages or selling iconic cookies, success rides on understanding your customers and what drives them. But unlike a Girl Scout, you may not have decades of data pointing to sponsorship benefits with universal, irresistible appeal.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Association TRENDS
JANUARY 13, 2025
How will you connect with your members in 2025? Rottman Creative created the 2025 Membership Trends resource to help you uncover new opportunities, tackle challenges, and give your members more value. Heres a quick look at whats inside: Keeping Members Engaged: Simple ways to grab attention in a busy world. Growing All Year: Tips to turn visitors.
Event Industry News
JANUARY 16, 2025
Bubble Agency, a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.
Candid
JANUARY 13, 2025
Beyond providing data on grants, nonprofits, and foundations, Candid offers extensive subject matter expertise about the social sector as well as learning opportunities. These resources, which range from YouTube training videos to help articles , can get you the support you need regardless of skill or experience level. Now were pairing these knowledge sources with AI tools to answer your questions more holistically and guide you to the most essential information more effectively.
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