Sat.Jul 04, 2020 - Fri.Jul 10, 2020

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Introducing the Engagement Benchmark Score: A New Solution for Measuring Online Community Engagement

Higher Logic

If you’ve ever owned, led, or managed a community, you’ve asked yourself, or been asked a version of this question: “Is our level of community engagement where it needs to be?”. This is a difficult question to answer, because it depends on a lot of different factors – but measuring community engagement is vital. Communities don’t produce the business and organizational results we know they can have if people aren’t engaging and returning to them, so it’s critically important that we know where w

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How COVID-19 has impacted association events

Association Success

Organizations and associations have had to do a lot of last-minute shifting of in-person meetings and events since COVID-19 cases started rapidly rising in the United States earlier this year. In a June survey, the Center for Exhibition Industry Research found that the uncertainty around whether events can take place in their scheduled location due to COVID-19 has caused 73% of the B2B executives surveyed to cancel events since March.

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Don’t Let Zoom Fatigue Affect Attendance for Your Virtual Events

WBT Systems

Don’t Let Zoom Fatigue Affect Attendance for Your Virtual Events. Read more about Don’t Let Zoom Fatigue Affect Attendance for Your Virtual Events.

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Targeted Impact: Episode 3 Recap with Sean Kosofsky

Wild Apricot

We sat down with nonprofit expert Sean Kosofsky to answer your most pressing questions about engaging members, growing membership and fundraising. Here are the answers to the most common questions we received.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Association Brain Food Weekly: 7.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? The emergence of, quoting here, “a new set of moral attitudes and political commitments that tend to weaken our norms of open debate and toleration of differences in favor of ideological conformity.

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More Trending

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Why associations should drive innovation

Association Success

Associations connect mentors with mentees, offer professional development and continuing education courses, write rules and regulations for their industries, and innovate every chance they have. But what does it mean to truly innovate? Innovation is a word heard frequently in conversation with association professionals, but do we actually understand the importance of associations driving this innovation?

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How to Use Mail Merge to Create Custom Membership Cards

Wild Apricot

Need to easily create and print membership cards for your members? Here's how to do it using Microsoft Word's mail merge feature.

How To 369
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The Clock Doesn't Tell the Whole Story

Idea Architects

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Member Benefits Take a Back Seat to Member Experiences

Smooth The Path

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community. Their peers respect their skills and expertise. They equate their membership to being part of a family, “this is my professional home,” they say.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Events Industry Welcomes Guidance For Restarting

Event Industry News

The Event Industry Forum (EIF) and the Department of Digital, Culture, Media & Sport (DCMS) have today agreed guidance for restarting some elements of the UK’s £30.4 billion outdoor events industry. New guidance, compiled by EIF in consultation with Government departments, sets out how event organisers can restart some outdoor events this summer.

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Volume 6 – Four Months In

Portage Group

Four Months In: How Canadian Associations are Coping During COVID 19. At the time the survey was conducted at the beginning of June, there had been a number of changes in Canadian jurisdictions related to COVID 19 since the previous survey was conducted in early May. This edition of the Pulse provides an updated look at the financial viability of associations as well as what associations are doing to engage and recruit members in our “new normal”.

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COVID-19 Social Media Posts for Associations

GrowthZone

Created to help associations and their members, we’ve provided social media post ideas from the CDC as well as a number of social media graphics for use on social media and websites. Sample CDC Posts : Do you think you may have COVID-19? If you think you’re sick, follow guidance about when to call your doctor and taking appropriate precautions.

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Event Safety Relies on Flawed Human Behavior

Smooth The Path

A few months ago, a non-COVID related disaster struck my family. The COVID lockdown was new and top of mind all the time, but the moment we arrived on the scene, we forgot about it entirely. After standing in the middle of a group of twenty people for about an hour, I suddenly remembered, “oh my gosh! The coronavirus!” None of us were wearing masks because all of us were focused on the situation at hand.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Open letter to the Live events industry: Update, feedback & results to date

Event Industry News

On 17 th June, Rick Stainton, Founder & Group Exectuve Director at leading creative agency Smyle published an open letter to the industry. This offered smaller and more vulnerable businesses in our industry free and informed support/advice on how they adapt and plan to get through this widespread hit from the pandemic. Rick invited fellow industry leaders Julian Pullan at Jack Morton, Michael Wyrley-Birch at TRO, Jonathan Emmins at Amplify, Russ Lidstone at The Creative Engagement Group and

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Understanding the ABCs of Association Management Credentials

Association Success

The paradox of professional development is that it can feel like both a necessity and a luxury. We know we need it, but we don’t always know where to start. This is especially true when attempting to navigate the alphabet soup of credentials and certifications geared towards association management professionals. Personally, I have often wished for a high-level ‘cheat sheet’ explaining all the acronyms I see in the email signatures of accomplished association leaders.

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4 Tips for Building Your Virtual Event Value Prop

MemberClicks

Part of trying to decide how to price your virtual event is first determining exactly what attendees will get out of joining. The value of the event plays a huge role in how much attendance is worth! And not only that, a strong value proposition will keep your team aligned during the planning phases and encourage more attendee engagement. But how, exactly, do you create that unique value proposition?

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Cashflow concerns: When to use reserve funds to address budget gaps

Ungated

For some community associations, the COVID-19 pandemic has brought higher expenses from increased cleaning procedures and operating costs as well as difficulty in collecting assessments from homeowners facing economic hardship. As they brace for budgetary constraints, some boards have sought guidance about whether using reserve funds is appropriate to address potential cashflow issues.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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ACC Liverpool launches A-Z of Covid commitments in preperation for return to events

Event Industry News

ACC Liverpool has issued new operational guidelines as part of its commitment to get events back up and running as soon as government restrictions are lifted. This follows three months of the venue operating as a food and PPE distribution centre. Following the government’s announcement that conference and exhibition centres must currently remain closed, ACC Liverpool is stepping up its lobbying efforts alongside partners across the AEV, AEO and ESSA and is proceeding with its planning processes

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Statement On USTR’S Section 301 Investigation Of France’s Digital Services Tax

InternetAssociation

Washington, DC - IA Director, Trade Policy Jordan Haas issued the following statement on USTR’s announcement in response to its Section 301 Investigation of France’s Digital Services Tax (DST): “Today USTR made clear that go-it-alone discriminatory digital services taxes are counterproductive in finding long-term international solutions. Discriminatory digital services taxes act as a trade barrier for innovative American companies, and U.S. small businesses often face the biggest burden as a res

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Are You Making These Three Marketing Mistakes?

MemberClicks

If you work for a smaller organization, you may wear a number of hats — among those, marketing and communications. But when you have a hand in everything, it’s hard to truly specialize in anything. It’s hard to get into the crevices of what really works and what really doesn’t. All that to say.you may be making a few marketing mistakes you’re not even aware of!

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Try the “100 Days” Theme for Your Next Video or Email

Nonprofit Marketing Guide

Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. But we also have another “100 days” that is very timely right now. the 100 days that we’ve been living with the pandemic in U.S., and what your nonprofit has been doing during that time.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Digital London Fashion Week: The Show Must Go Online

Event Industry News

Forced to adapt its usual physical event, last month, London Fashion Week did something it’s never done before. It went digital. The coronavirus pandemic left the British Fashion Council with the unforeseen challenge of adapting LFW and hosting it as a digital-only event for the very first time. To turn this dream into a reality, they enlisted the help of Red Apple Digital.

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3 things your association should know before purchasing a new AMS

Nimble AMS

Price is a big factor in any large purchase. But determining cost can be tricky. Here are three things I would want to know before buying a new association management system. “How much does it cost?”. In my experience working with many associations, as organizations look for their next association management software (AMS) , that’s one of the first questions they ask.

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One Size Does Not Fit All: The Value of Membership Levels

MemberClicks

We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they want, while cutting out those they don’t. Take TV for example. Recent studies have shown that the average American household receives about 189 channels, but watches only about 17. That’s a lot of channels to be paying for that you don’t actually watch.

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A Day in the Life of a Quarantined Nonprofit Communicator – Melissa Kuper

Nonprofit Marketing Guide

Melissa Kuper and her kids during quarantine. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Melissa’s Bio: Melissa Kuper is the Public Information Officer/Family Liaison at Spectrum360. She leads the internal and external communications, community and media outreach, and marketing for the Spectrum360 organization and its programs.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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CSM Live Appointed by ECB to Deliver Bio-Secure Venues for return to International Cricket

Event Industry News

CSM Live, the live experience team of agency CSM Sport and Entertainment, has been appointed by the England and Wales Cricket Board to help the governing body formulate a bio-secure return to cricket. Working closely with the ECB as England prepares for its Test series against the West Indies, the agency has helped to design a bio-secure environment at the Ageas Bowl, Emirates Old Trafford and training venues in Worcester and Derby, in order for international cricket to be played safely when it

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Pricing Your Virtual Event: 3 Tips

Eplys

If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you.did you charge or are you planning on charging for attendance? Many organizations are reluctant because virtual events lack several of the components in-person events offer (face-to-face networking being a primary one). But here’s the thing: While your virtual event might be different than your in-person event, that’s not to say it’s any less valuable.

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Humor in Times of Adversity with Mo Rocca

AssociationChat

What is the role of humor during our most difficult times? Join me on Tuesday, July 14, 2-3 pm ET, for my interview with humorist, journalist, and actor Mo Rocca. I’ll ask Mo why we are drawn to humor especially when times are tough. Register for details at [link] . Mo is best known for his off-beat news reports and satirical commentary. Currently a correspondent for CBS Sunday Morning, Rocca is also the host of CBS’s series The Henry Ford’s Innovation Nation.

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