Sat.Sep 12, 2020 - Fri.Sep 18, 2020

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How to Write a Volunteer Thank-You Letter That's Actually Meaningful (+ Template)

Wild Apricot

Showing your volunteers how much you appreciate them with a meaningful thank-you letter can make a big difference in your volunteer engagement and retention. Use our template and examples to get inspired and craft the perfect thank-you letter!

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15 Event Ideas for Young Professionals

Eplys

Engaging young professionals can be tough, especially when it comes to events. Throw the word ‘networking’ out there, and people seem to run for the hills. But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. (And no, nothing cheesy.) Remember, young professionals want to connect — but you’ll be much more successful at engaging them if you can help them do so in a way that’s going to be fun.

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5 resources for boosting recruitment and retention

Association Success

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. From why you should look for “good fits” when hiring to how to inspire your members and employees, this week’s Friday Five is all about growth. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs.

Montana 351
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Forecasting Failures Are Costly: Here's How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Creating an Automated Welcome Email Campaign for New Members

Higher Logic

The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates). The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic.

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How to attract top talent

Association Success

The quality of your organization’s culture depends on the people you hire. Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. But finding people who will fit in and help drive growth isn’t always as simple as posting the job on LinkedIn and hoping for the best. . Here are some strategies you can use to attract top talent: Think like a marketer.

How To 190
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Members on Her Mind: Colleen Agan, Institute of Transportation Engineers

Association Adviser

Colleen Agan explains how she's meeting the challenge of supporting members of various backgrounds for the Institute of Transportation Engineers. The post Members on Her Mind: Colleen Agan, Institute of Transportation Engineers appeared first on Association Adviser.

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The Ultimate Guide to Building a New Online Community

Higher Logic

The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive. The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic.

Strategy 156
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The events industry in Romania, ready to go back to normal

Event Industry News

The Romanian Concerts Organizers’ Association (AROC) is optimistic regarding the restarting of the live medium and big events. Following the productive meeting with the Deputy Prime Minister Raluca Turcan and Government representatives on September 9 th , were put the basis of the relaunch of the live sector in 2021, in maximum safety conditions. During the following period there will be organized work groups, under the coordination of the Deputy Prime Minister Raluca Turcan, between the two par

Industry 137
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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How to make your core purpose come alive — and inspire members and employees

Association Success

Pop quiz: Can you recite your organization’s mission statement from memory? If you find yourself struggling to recall every word, you’re not alone. Many associations are weighed down by outdated, ineffective mission statements that are impossible to remember. . Without a clear sense of purpose, associations can begin to drift away from their goals. Employees might struggle to stay aligned around a central mission, and the public might even be confused about what value your association provides.

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What to Do When You Inherit a Career Center: First Steps

Association Adviser

Get comfortable with online career center terminology and roles as you develop your association’s online career center into a No. 1 industry resource. The post What to Do When You Inherit a Career Center: First Steps appeared first on Association Adviser.

Resources 145
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5 Unusual Ways to Find New Inspiration for Content!

AssociationChat

Why can’t coming up with new content be easier ?! Look, you know how this goes…you have a great series of ideas for the next series of blog posts or videos while you are in the shower, only to become completely flummoxed when you sit down later to write them all down. Writer’s block can happen to the best of us. I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle.

Content 130
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Now Playing: Broadsword Event House create showcase for their virtual and hybrid events

Event Industry News

Now Playing. Event production agency Broadsword Event House have created a showcase for their virtual and hybrid events that is designed to challenge the traditional event format. Collaboration was at the heart of this project, working with the Saatchi gallery as venue and multiple event suppliers, Broadsword produced and directed a short film on the new post Covid challenges organisers and suppliers are facing.

Video 135
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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Henderson Association Management, LLC Cuts Payment Processing Time by 90% Using AvidXchange Strongroom

AvidXchange: Association Management

Morgan Hay, an accounts payable (AP) clerk with Henderson Association Management, LLC, recalls her early days as an intern with the company. “What I remember was how labor intensive everything was,” she said. “We’d all be running around the office with printed invoices, trying to get approvals so we could cut checks. We would file everything to make sure that we had sufficient back-up.

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Handling Anxiety When You Are Busy #NPCOMMLIFE

Nonprofit Marketing Guide

Show of hands – Who is busy? I obviously can’t see you, but I bet you at least mentally raised your hand, didn’t you? Of course you are busy. We all are even if we haven’t left our house in a week. Being too busy was a thing way before 2020 happened ( Kivi wrote a whole book about it ) and it will be a thing next year and the year after that.

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Not Going Virtual Isn't an Option for Association Conferences

Membersuite

Not going virtual with your event(s) shouldn't be an option as you need to stay relevant to your members and market and stay in business. If you’re tempted to not host a virtual conference, consider these questions before making a final decision.

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Shortlist for Event Technology Awards 2020 announced

Event Industry News

Revealed today, the shortlist for Event Technology Awards (ETA)’s eighth edition highlights the role technology has played in helping to adapt the industry to serve new demands post-Covid-19. The record numbers of submissions for new category, Best Pivot from Physical to Virtual, means it’s a long short-list there and presents one of many challenges for the judges tasked with ordering them and picking the best.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Preparing for The Next Six Months: Part II

Association Adviser

Jeff De Cagna presents 3 specific and generative challenges to association boards to help shift their thinking over to a stewardship mindset and approach. The post Preparing for The Next Six Months: Part II appeared first on Association Adviser.

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3 tips for moderating tough conversations

Association Success

With the increased use of social media platforms in our professional lives due to COVID-19, organizations are having to monitor online activity more than ever. Usually a simple job, moderating becomes difficult in times of high stress, political strife and other emotional instances. . In times like these, especially as voters in the United States near a contentious election, high tensions can reveal themselves online.

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Fresh Formats for Your Organization’s Webinars

MemberClicks

More webinars are taking place now than ever before. And that’s not a bad thing — they’re a great way to engage both your members and prospects. But with so many webinars being offered, how can you ensure your organization’s webinars stand out? And not only that, but how can you keep members and prospects coming back? What can you do to prevent your regularly scheduled webinars from becoming stale?

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Socio announces Hybrid Games to hack the future of events

Event Industry News

Socio has announced the EventHack Hybrid Games , a 10-week hackathon that brings together 72 industry leaders, marketers, and journalists to square off and compete for the ultimate hybrid-crossover solution. As restrictions on large gatherings eventually begin to ease, the industry anticipates organizers will pivot to a hybrid event model, which combines a smaller, in-person audience with a virtual audience.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Reconsider Virtual Verbal Debriefs

Smooth The Path

Last week I watched as a meeting host brought five teams back from virtual breakout groups and asked each one of them to verbally debrief. Debriefs during in-person meetings can get a little tedious so I wondered how it would go with a group of thirty participants online. It didn’t go well. All but the designated speakers were visibly tuning out and toward the end, even those waiting to present seemed fairly unengaged.

Maine 88
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3 ideas Netflix embraces for success — and what associations can learn from them

Association Success

When an organization’s mission empowers big-picture thinking, endless creativity and flexibility become possible. . Take Netflix , for example. Launched in August 1997, Netflix first became popular as a mail-order DVD service with an ingenious membership strategy. With stable rates, no cancellation fees, and an unprecedented selection, Netflix has attracted nearly 70 million subscribers to date.

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4 Easy Icebreakers for Your Next Virtual Meeting

MemberClicks

You might cringe when you hear the word “icebreaker,” but done in the right space at the right time, icebreakers can actually be pretty fun, not to mention, effective! But what about in this new, mostly virtual world we’re all living in? Are icebreakers still effective? And if so, what are a few easy ones? Well, the short answer is.yes!

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mia welcomes landmark business interruption insurance ruling

Event Industry News

The Meetings Industry Association has welcomed today’s high court ruling on business interruption insurance polices, which suggests COVID-19 claims should be paid in most cases if policies had pandemic or notifiable disease clauses. Jane Longhurst, chief executive of the Meetings Industry Association said: “We know from our recent industry survey that 92% of respondents stated that their financial losses to date have not been covered by their insurance policy, so this test case is promising news

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Evergreen Association Problems

Smooth The Path

Before COVID, there were a bunch of challenging big and small problems that associations were grappling with: Revenue reliance on the conference, member value packed into just a few days of a year, community and connections for all members, small group debriefs, and communication, to name a few. Now, most associations are limited to virtual-only delivery and connections, and this constraint is making our evergreen problems worse.

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Why this association CEO cautions against DIY

Association Success

When I started working within the association space, I couldn’t help but notice a recurring comment with many professionals I spoke with: “There’s an association for EVERYTHING.” And they were right! In almost every industry I could think of, I found an interesting association working to support its industry. Finding these associations has been one of the most entertaining aspects of my association experience.

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Your Member Website Will Always Need Some Work (Here’s Why)

MemberClicks

There’s a common misconception that a website is a set-it-and-forget-it kinda thing. Well, I’m here to tell you that’s not true! Even if you’ve recently gone through an all-out redesign (best practice is to redesign about every three years), you’ll still want to keep a close eye on maintaining everything from top to bottom. Why? Your membership website is arguably your best tool for both member recruitment and retention — so it’s important that all of your information is accurate, relevant, and