Wild Apricot
SEPTEMBER 15, 2020
Showing your volunteers how much you appreciate them with a meaningful thank-you letter can make a big difference in your volunteer engagement and retention. Use our template and examples to get inspired and craft the perfect thank-you letter!
Eplys
SEPTEMBER 16, 2020
Engaging young professionals can be tough, especially when it comes to events. Throw the word ‘networking’ out there, and people seem to run for the hills. But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. (And no, nothing cheesy.) Remember, young professionals want to connect — but you’ll be much more successful at engaging them if you can help them do so in a way that’s going to be fun.
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Association Success
SEPTEMBER 18, 2020
With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. From why you should look for “good fits” when hiring to how to inspire your members and employees, this week’s Friday Five is all about growth. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Higher Logic
SEPTEMBER 18, 2020
The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates). The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Success
SEPTEMBER 17, 2020
The quality of your organization’s culture depends on the people you hire. Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. But finding people who will fit in and help drive growth isn’t always as simple as posting the job on LinkedIn and hoping for the best. . Here are some strategies you can use to attract top talent: Think like a marketer.
AvidXchange: Association Management
SEPTEMBER 17, 2020
Morgan Hay, an accounts payable (AP) clerk with Henderson Association Management, LLC, recalls her early days as an intern with the company. “What I remember was how labor intensive everything was,” she said. “We’d all be running around the office with printed invoices, trying to get approvals so we could cut checks. We would file everything to make sure that we had sufficient back-up.
Higher Logic
SEPTEMBER 15, 2020
The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive. The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic.
Association Adviser
SEPTEMBER 18, 2020
Colleen Agan explains how she's meeting the challenge of supporting members of various backgrounds for the Institute of Transportation Engineers. The post Members on Her Mind: Colleen Agan, Institute of Transportation Engineers appeared first on Association Adviser.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Success
SEPTEMBER 15, 2020
Pop quiz: Can you recite your organization’s mission statement from memory? If you find yourself struggling to recall every word, you’re not alone. Many associations are weighed down by outdated, ineffective mission statements that are impossible to remember. . Without a clear sense of purpose, associations can begin to drift away from their goals. Employees might struggle to stay aligned around a central mission, and the public might even be confused about what value your association provides.
AssociationChat
SEPTEMBER 16, 2020
Why can’t coming up with new content be easier ?! Look, you know how this goes…you have a great series of ideas for the next series of blog posts or videos while you are in the shower, only to become completely flummoxed when you sit down later to write them all down. Writer’s block can happen to the best of us. I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle.
Membersuite
SEPTEMBER 15, 2020
Not going virtual with your event(s) shouldn't be an option as you need to stay relevant to your members and market and stay in business. If you’re tempted to not host a virtual conference, consider these questions before making a final decision.
Association Adviser
SEPTEMBER 16, 2020
Get comfortable with online career center terminology and roles as you develop your association’s online career center into a No. 1 industry resource. The post What to Do When You Inherit a Career Center: First Steps appeared first on Association Adviser.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
SEPTEMBER 17, 2020
With the increased use of social media platforms in our professional lives due to COVID-19, organizations are having to monitor online activity more than ever. Usually a simple job, moderating becomes difficult in times of high stress, political strife and other emotional instances. . In times like these, especially as voters in the United States near a contentious election, high tensions can reveal themselves online.
Smooth The Path
SEPTEMBER 17, 2020
Last week I watched as a meeting host brought five teams back from virtual breakout groups and asked each one of them to verbally debrief. Debriefs during in-person meetings can get a little tedious so I wondered how it would go with a group of thirty participants online. It didn’t go well. All but the designated speakers were visibly tuning out and toward the end, even those waiting to present seemed fairly unengaged.
Achurch
SEPTEMBER 16, 2020
Virtual offices can afford many obvious benefits – No traffic headaches or parking hassles. More flexible work hours. No expensive office or equipment leases. Technology enables easier, quicker team collaboration. Playing with your puppy at lunch. So, from both an employee and employer perspective, what’s not to like? . Less Obvious Benefits of a Virtual Workforce.
Association Adviser
SEPTEMBER 14, 2020
Jeff De Cagna presents 3 specific and generative challenges to association boards to help shift their thinking over to a stewardship mindset and approach. The post Preparing for The Next Six Months: Part II appeared first on Association Adviser.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Success
SEPTEMBER 14, 2020
When an organization’s mission empowers big-picture thinking, endless creativity and flexibility become possible. . Take Netflix , for example. Launched in August 1997, Netflix first became popular as a mail-order DVD service with an ingenious membership strategy. With stable rates, no cancellation fees, and an unprecedented selection, Netflix has attracted nearly 70 million subscribers to date.
Smooth The Path
SEPTEMBER 15, 2020
Before COVID, there were a bunch of challenging big and small problems that associations were grappling with: Revenue reliance on the conference, member value packed into just a few days of a year, community and connections for all members, small group debriefs, and communication, to name a few. Now, most associations are limited to virtual-only delivery and connections, and this constraint is making our evergreen problems worse.
MemberClicks
SEPTEMBER 16, 2020
More webinars are taking place now than ever before. And that’s not a bad thing — they’re a great way to engage both your members and prospects. But with so many webinars being offered, how can you ensure your organization’s webinars stand out? And not only that, but how can you keep members and prospects coming back? What can you do to prevent your regularly scheduled webinars from becoming stale?
Association Adviser
SEPTEMBER 15, 2020
This year's shutdown of in-person events is a great time for associations to reconsider their event sponsorship model, according to a new whitepaper, The New Sponsorship Model for Virtual Events. The post Rekindle the Flame for Virtual Event Sponsorships appeared first on Association Adviser.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
SEPTEMBER 14, 2020
When I started working within the association space, I couldn’t help but notice a recurring comment with many professionals I spoke with: “There’s an association for EVERYTHING.” And they were right! In almost every industry I could think of, I found an interesting association working to support its industry. Finding these associations has been one of the most entertaining aspects of my association experience.
GrowthZone
SEPTEMBER 17, 2020
Guest Blog by Frank Kenny. Is your renewal process as effective as it could be? If you’re not sure how your renewal process measures up to others in the membership business, let’s think about one of the strongest, most efficient membership models—Netflix. Imagine being an employee in charge of billing for Netflix subscriptions if Netflix worked the way many associations and chambers currently do.
MemberClicks
SEPTEMBER 14, 2020
You might cringe when you hear the word “icebreaker,” but done in the right space at the right time, icebreakers can actually be pretty fun, not to mention, effective! But what about in this new, mostly virtual world we’re all living in? Are icebreakers still effective? And if so, what are a few easy ones? Well, the short answer is.yes!
Nimble AMS
SEPTEMBER 15, 2020
The Salesforce platform is widely regarded as the leading customer relationship management (CRM) platform. More than 100,000 companies worldwide have chosen to use Salesforce CRM. Year after year, Salesforce is honored as the best CRM system by organizations including CRM Magazine, Destination CRM, Software Advice, and ZDNet. At first glance, an AMS solution built on the Salesforce platform might just seem like a database stored in a multi-tenant cloud – the model many legacy AMS vendors have be
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Association Success
SEPTEMBER 15, 2020
If you’ve ever had a hand in the hiring process at your organization, you’ve probably heard the phrase “good fit” many times. Will this candidate be a good fit in our organization? . Searching for a candidate who will fit in nicely with your existing culture is great if you are content with the current culture at your organization. But those “efforts can easily veer into a ditch where new hires all look, think and act alike,” writes Wall Street Journal columnist Sue Shellenbarger.
HighRoad Solution
SEPTEMBER 15, 2020
In the Actual Disruption Webinar series’ episode 8, sponsored by Breezio and Adage Technologies, titled “Got Leads? Now what?”, HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. I listened closely and want to share some key takeaways.
AssociationChat
SEPTEMBER 16, 2020
GSAE Supports Community, Safety at 2020 Annual Meeting. Savannah, Ga. ––– 113 GSAE members, speakers, and guests attended the 2020 Georgia Society of Association Executives Annual Meeting, August 26-28, at the Hyatt Regency Savannah in Savannah, Georgia. The theme of this year’s event was “Connect. Advance. Achieve.” GSAE incorporated several safety and health initiatives to conduct a successful in-person event. .
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