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Here are three ways to improve the value of association membership to keep members engaged and deliver greater member benefits. Your members keep your association going strong. So, it just […] The post 3 Ways to Improve the Value of Association Membership appeared first on YM Careers by Community Brands.
The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. Associations are facing an issue of an increasingly digitized membership, and need to roll with the times to make sure their messaging and content reach the right eyes and ears, at the right time.
The atmosphere at the recent AI Initiatives in Associations was electric, buzzing with the shared excitement of association professionals eager to harness the power of AI. This wasn’t just a passive learning experience; it was a launchpad, propelling attendees into a future where AI transforms the very fabric of association management. The day began by setting the stage for a future where AI isn’t just a technological advancement but a fundamental shift in how associations operate an
Major gifts continue to sustain nonprofits, representing almost 75% of total fundraising dollars in the latest Fundraising Effectiveness Project report. To maintain this momentum and secure more major gifts for your organization, it’s critical to target the right prospects and get to know them personally. After all, prospects need to trust your organization before they’ll consider giving, and this trust goes both ways.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
As an ASAE DELP Scholar, I’ve always been passionate about creating spaces where diverse voices can be heard. My personal project, the “ Humans of Authenticity ” podcast, was born from this passion – highlighting the core values that drive leaders and offering a platform for sharing stories that reflect the authentic experiences of association professionals.
The Americans with Disabilities Act (ADA), a U.S. law that requires organizations and businesses to make their services, including websites, accessible to people with disabilities. Every association has some sort of footprint on the internet, be it an association website, a conference app, or learning management system. We know that accessibility leads to more inclusion… The post Why Web Accessibility and ADA Compliance Matter: Part 1 – Ensuring Inclusivity for Associations first appeared
The Americans with Disabilities Act (ADA), a U.S. law that requires organizations and businesses to make their services, including websites, accessible to people with disabilities. Every association has some sort of footprint on the internet, be it an association website, a conference app, or learning management system. We know that accessibility leads to more inclusion… The post Why Web Accessibility and ADA Compliance Matter: Part 1 – Ensuring Inclusivity for Associations first appeared
On The A100 Podcast , Margaret Vitullo of the Linguistic Society of America shares her innovative approach to leadership and member engagement. Vitullo dives into challenges facing scholarly societies, including shifts in revenue models and evolving member expectations. She introduces “fractal leadership,” a model focused on shared responsibility and community at all levels.
Financial transparency is the backbone of every successful nonprofit organization. Accurate, well-prepared financial statements don’t just keep your organization compliant; they build trust with donors, empower your board with clear insights, and set the stage for sustainable growth. But with unique reporting requirements, restricted funds, and the need to prioritize mission-driven spending, nonprofit financial reporting comes with its own set of challenges.
In a recent video interview with The A100, recorded live at ASAE’s 2024 Annual Conference, Shannon Reed, senior director of engagement at the Electrochemical Society, shares their approach to driving membership growth and building community. Reed highlights success in increasing membership by nearly 4,000 since the pandemic, thanks to a renewed focus on member feedback and engagement strategies.
Thank you so much for joining the Nimble AMS team in Las Vegas for Xperience 24. It was wonderful to see so many of you at the most exciting event in the association industry! During the event, association and event professionals had the opportunity to learn about the latest technological innovations designed for their industries. If you missed out on Xperience 24 , don’t worry!
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The weekly list of free educational events and resources for the association community… Hurricane Helene. Less than 1% of households in the hardest-hit mountain counties of North Carolina are protected by the National Flood Insurance Program. People have lost their homes, perhaps their businesses or jobs, and all their worldly goods. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.
Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive. However, many associations struggle to pinpoint where they are falling short.
Strong data security practices are vital for the integrity of your association. But how secure is your organizational data? Breaches are highly detrimental to all organizations. Not only do you risk the trust of your members by mismanaging their data, but you risk millions of dollars in recovery efforts. Shockingly, the latest Association Trends Study reports that just 34% of association professionals rank their organization as an excellent technology user when protecting member data with additi
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Studies show people are looking for professional development, especially around AI. But leaders have an opportunity to offer more than just training. Employees want to learn on the job. Sometimes it’s for altruistic reasons, like improving the well-being of the organization. Sometimes it’s for personal ones, like learning a new skill that will improve their job prospects internally or externally.
Learn how to start a car club with our step-by-step guide! From organizing your first meeting to growing your membership, discover essential tips and strategies for building a thriving car club community.
There are (at least) two ways of thinking about power in interpersonal relationships: Power Over and Power With (sometimes recast as “Power To”). What’s the difference? Power OVER is about scarcity, rules, procedures, compliance, competition, rewards and threats, hoarding information, assigning blame, fear and skepticism, exclusion, silos, and control.
Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. This principle holds true in both the for- and nonprofit sectors, meaning your organization needs to reach your supporters where they are over and over again to inspire support. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
On The Association 100 Podcast , Kerri McGovern, senior director of membership at the Association of Corporate Counsel, shares how ACC is leveraging innovation to enhance member engagement. McGovern discusses ACC’s award-winning membership app, ACC 365, which provides members with personalized, real-time content and community access. She then dives into ACC’s innovative new member onboarding program and explains how they use AI-powered newsletters to deliver tailored content to prospects and mem
At the 9th Annual.orgCommunity Solutions Day, the Nimble AMS hosted an exciting session with American Orthopaedic Society for Sports Medicine (AOSSM) about Artificial Intelligence and predictive analytics tools. Continue reading to learn how AOSSM is leveraging Nimble AMS, AI, and predictive analytics tools to boost membership retention and exceed its goals.
A key factor in understanding the impact of Black-led nonprofits is the representation of Black leaders across the sector. The data reveals important insights into disparities in leadership, funding, and support. Two new fact sheets from Candid, produced in partnership with ABFE , offer a snapshot of nonprofits with Black CEOs and majority Black leadership.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Artificial intelligence is emerging as a potential asset for associations in a time where doing more with less has become increasingly important. With capabilities ranging from data analysis to content management, AI-powered tools can help associations make the most of their unique subject matter expertise, deliver better services for their membership, and stay competitive in an ever-changing landscape.
We recently asked the Blue Avocado community, “What has been your most successful fundraising strategy?” Here’s a summary of some of the best answers we received: Less is More: Simple Emails Can Boost Donations and Engagement After learning in a webinar that one of Barack Obama’s most successful fundraising emails had the subject line “ Hey ,” I decided I was overcomplicating things trying to develop a perfect campaign.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.
The year-end giving season is an opportunity for people to express their values by supporting their communities and the causes that matter most to them. It is also a crucial time for many nonprofit organizations to secure operational funding, committed volunteers, and advocates for their work. GivingTuesday, the annual event that started with a hashtag and has grown into a global movement in over 100 countries, kicks off year-end fundraising activities on December 3.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. From juggling vendor contacts (wait, who did the last annual report print?) to struggling to access that one social media account your former colleague set up, there’s no shortage of moments that make you want to throw your computer out the window.
In this episode of Association Adviser Podcast, Shelley Frost, CAE and Executive Director of the Association of Old Crows (AOC), shares her strategies for keeping an association relevant and thriving more than 50 years after its founding.
Cvent, an industry-leading meetings, events, and hospitality technology provider, proudly announces a strategic partnership with renowned international event and live marketing agency, VOK DAMS.
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