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A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.
Most associations focus their education and credentialing programs on their primary market: the people working in the profession for which the association was founded, for example, in ASAE’s case, association…
12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.
The target audiences for your educational programs and events are overwhelmed with marketing messages in their inboxes, on their social platforms, and in their media streams. How do you capture their attention…
This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Have you ever dreamed of having an assistant who lessens your workload? And does it for free? Dreams do come true, but this one comes on a wave of hype. Yes, I’m talking about ChatGPT. Artificial intelligence (AI…
The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Microlearning.
The weekly list of free educational events and resources for the association community… Hurricane Helene. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Host: UST Education Speaker: Jamie Notter, Co-Founder, PROPEL Tue 10/15 at 12 p.m.
But the one I eagerly await each year is one of the oldest, the Membership Marketing Benchmarking Report from Marketing… Every year, we see the release of more and more research reports in the association space.
The weekly list of free educational events and resources for the association community Looking forward. They explain how to extend the life of your webinars while expanding your associations educational portfolio. Host: UST Education Speaker: Don Rheem, Founder & Chairman of CultureID Wed 3/5 from 11 a.m. Devils advocate.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.
Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women. One of the many competencies you need, no matter your position, is…
The weekly list of free educational events and resources for the association community… “It is not every day that the world arranges itself into a poem.” Host: UST Education Speaker: Chester Santos, Author and Global Keynote Speaker Tue 11/12 at 12 p.m. Wallace Stevens Survey. 1 CAE credit. More info/register. 1 CAE credit.
The weekly list of free educational events and resources for the association community The purpose of art is washing the dust of daily life off our souls. Education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before its scheduled. 1 CAE credit. More info/register.
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs.
The weekly list of free educational events and resources for the association community Awards program. Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. Host: UST Education Speaker: Wade Tetsuka, CPA, President, UST Tue 1/21 at 1 p.m.
In an uncertain job market, you’d think everyone would… Work is constantly in the news these days with stories about The Great Resignation, returning to the office vs. staying remote, and short-staffed businesses.
The weekly list of free educational events and resources for the association community… “May you experience each day as a sacred gift woven around the heart of wonder.” John O’Donohue, Eternal Echoes: Celtic Reflections on Our Yearning to Belong Chapter education partnerships. Awards program. Attendee preferences. Yeah, me neither.
You'll find inspiring and educational podcasts on every topic from social media and nonprofit technology to cause marketing and fundraising ideas. Check out these 27 great podcasts for nonprofits to get started!
Building AI into your association’s practices is a careful balancing act. It makes sense to use AI to automate menial tasks and extend your capabilities. But you must also consider where to draw the line with AI—…
Job analysis is the best way to connect the content of your credentialing or education… If your association offers (or plans to offer) a credentialing program, you know all about job analysis—or should know.
The weekly list of free educational events and resources for the association community Reading is an act of resistance in a landscape of distraction. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Ulin Microcredentials. Member service. More info/register.
What we’re doing to educate them isn’t working. Have a conference that’s for marketing directors? Why are you sending a thousand marketing messages to CEOs? ” from our members. ALL THE TIME. OK, so we’ve all been complaining about this for years. Our members have no idea what we offer them.
Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v.
Members are the most receptive target market for your association’s education programs. Of course, non-members are perhaps an even bigger market, but members have already invested in your organization with their…
The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
Lets start by acknowledging that getting email marketing right in 2025 is complicated. Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Related blog: Changes to Bulk Email Marketing What You Need to Know. Peoples inboxes, both work and personal, are full.
This pronouncement of his got me thinking about how we market and sell educational products. Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. People do not…
In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Do they miss out on continuing education credits? We’re all getting it.
The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s Quick hits before we get to the list of this week’s free education: 12 tips that actually help with Zoom fatigue. Kendall Walters, Vidyard ).
The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Chapter sponsorships.
The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Here are the educational events scheduled for next week. Membership survey. Managing remote teams.
By implementing a learning management system (LMS) , you can facilitate all of these efforts and centralize training and education into one platform. Educate Board Members A strong nonprofit board steers your organization toward success and champions your mission across everything you do. Improve board financial literacy.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Create Educational Opportunities. One of the main reasons someone joins an association is to advance in their career, which starts with education. Onboard New Members.
The weekly list of free educational events and resources for the association community…. The Vendor Value Manifesto is a must-read for association and event professionals who have anything to do with sponsorship, exhibitions and education. Here are the educational events scheduled for next week. Peer advisory groups. Host: ASAE.
You heard it here first: associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.
The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Good advice never goes out of style. More info/register. Guest: Lesedi Lesetedi.
The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Membership trends.
The weekly list of free educational events and resources for the association community… Association boards. As we come to the end of National Volunteer Week, take a few moments to explore ways volunteers can enhance your association’s online education programs. The outlook for associations, as described in Marketing General Inc.’s
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