Higher Logic

JANUARY 18, 2018

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?

Email Marketing 158

Email Marketing Marketing Revenue Content 158

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

YourMembership

AUGUST 24, 2017

The post Best practices in email marketing. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

Email Marketing 139

Email Marketing Marketing Content 139

YourMembership

NOVEMBER 9, 2017

By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Surely, they must have been on to something. appeared first on YourMembership.

Email Marketing 210

Email Marketing Marketing Organization Report 210

Higher Logic

AUGUST 17, 2022

The post Answers to Common Email Marketing Questions (Vol. Make sure you have the basics covered when starting any email marketing campaign. . The post Answers to Common Email Marketing Questions (Vol. 1) appeared first on Higher Logic. 1) appeared first on Higher Logic.

Email Marketing 177

Email Marketing Marketing 177

Higher Logic

APRIL 7, 2022

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Check the list – and if you are, never fear, we provide solutions!

Email Marketing 177

Email Marketing Marketing Communications Strategy 177

Higher Logic

AUGUST 26, 2022

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. That’s why we are answering some of the most common email. 2) appeared first on Higher Logic.

Email Marketing 177

Email Marketing Marketing Tools Technology 177

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Communications Strategy 177

Association Adviser

AUGUST 16, 2023

This year’s event was an enlightening hub of diverse perspectives, featuring discussions spanning vital subjects like social justice, content personalization, mental health, and the […] The post Unlocking Email Marketing Success: Insider Tips for Association Executives appeared first on Association Adviser.

Email Marketing 148

Email Marketing Tips Marketing DC 148

YourMembership

FEBRUARY 26, 2020

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

Email Marketing 195

Email Marketing Marketing Member Engagement 195

The Association 100

AUGUST 7, 2024

On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. Tune in for actionable takeaways.

Email Marketing 130

Email Marketing Tips Strategy Marketing 130

GrowthZone

JUNE 4, 2019

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Marketing Automation and Sales Funnel Management modules. >>

Email Marketing 128

Email Marketing Marketing Survey Tips 128

Associations Now

MARCH 25, 2020

The post Email Marketing Do’s and Don’ts During COVID-19 appeared first on Associations Now. Offer resources for your community, like free livestream yoga or meditation classes, or organize food dropoffs to the people who cannot leave their homes. Above all, be generous.

Email Marketing 139

Email Marketing Marketing Class Innovation 139

WBT Systems

MAY 29, 2023

Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere. This data represents answers to questions— answers that lead to…

LMS 427

LMS Email Marketing Marketing 427

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

Email Marketing 123

Email Marketing Strategy Marketing Washington 123

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 110

Email Marketing Survey Marketing Tools 110

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

Email Marketing 106

Email Marketing Strategy Marketing Communications 106

Association Adviser

AUGUST 20, 2024

In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations. Erica, with a rich background in digital marketing and SEO, […]

Email Marketing 78

Email Marketing Marketing Newsletter Revenue 78

Higher Logic

FEBRUARY 16, 2022

Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic.

Email Marketing 317

Email Marketing Strategy Marketing Communications 317

YourMembership

MARCH 23, 2017

As an email marketer, your list of both members and prospective members is probably your most valuable asset. This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members.

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

YM Careers

MAY 17, 2024

Read this blog to learn the best email marketing tips that can help your association reach and engage its members. The post Best Email Marketing Tips for Associations appeared first on YM Careers by Community Brands.

Email Marketing 52

Email Marketing Tips Marketing Member Engagement 52

YourMembership

MAY 4, 2017

Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Membership Management Member Engagement 186

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing America Certificate 186

Higher Logic

AUGUST 30, 2018

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. They’re either dumped in your Junk folder or rejected outright.

Tips 185

Tips Email Marketing How To Marketing 185

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Newsletter Email Marketing 214

Reid All About it

OCTOBER 4, 2024

. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. More info/register. . More info/register.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

FEBRUARY 9, 2023

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. The latest report on email benchmarks is now available!

Email Marketing 194

Email Marketing Report Marketing 194

Reid All About it

OCTOBER 11, 2024

. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. More info/register. . More info/register.

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll be happy to feature it as long as it’s not product-centric. Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget.

Video 285

Video Washington Social Media DC 285

Higher Logic

JUNE 28, 2018

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149

Marketing Email Marketing Content Software 149

Association Adviser

APRIL 2, 2020

Feng shui may be an ancient practice, but its durability continues to manifest itself in modern ways such as email marketing. The post The Feng Shui of Modern Email appeared first on Association Adviser.

Email Marketing 144

Email Marketing Marketing Communications 144

Blue Sky eLearn

FEBRUARY 4, 2020

Email marketing software. So far, this guide has mentioned navigating a plethora of software solutions ( association management software , LMS, accounting software, email marketing software, association websites, etc.) Social media platforms. Ad Software, such as Google Ads. Delegate tasks across leadership.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring.

San Jose 369

San Jose Email Marketing millennials Tools 369

Higher Logic

APRIL 15, 2022

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing. Debbie Segor!

Marketing 177

Marketing Email Marketing Communications Strategy 177