Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

Reid All About it

FEBRUARY 7, 2025

The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Friedrich Nietzsche Social events. Do your members want more social events? Heres a problem your association can solve. Anti-social behavior. Microlearning.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 21, 2025

The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. Host: Momentive Software *All events are online at Eastern Standard Time unless otherwise noted.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Education Revenue 213

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133

Marketing Email Marketing Report Content 133

Higher Logic

JUNE 4, 2019

Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. How to Use Virtual Events to Promote eLearning Programs.

Learning Management System 214

Learning Management System Content Course Resources 214

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Washington 285

Washington Video Social Media DC 285

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Software Guidelines Email Marketing 149

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

OCTOBER 4, 2024

The weekly list of free educational events and resources for the association community… “ As long as autumn lasts, I won’t have enough hands, canvas or colors to paint the beautiful things that I see.” If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? For now, follow these quick tips to produce stellar email copy: 1.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Blue Sky eLearn

FEBRUARY 4, 2020

Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. They urge associations to stop living in limbo and start planning virtual events for 2021. Here are the educational events scheduled for next week. Delivering Your Hybrid Event: Tips From The Trenches. Host: Event Manager Blog.

Revenue 370

Revenue North Carolina Leadership Technology 370

Higher Logic

AUGUST 30, 2018

Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Numbers matter. Know your audience.

Tips 185

Tips How To Email Marketing Content 185

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits.

Technology 370

Technology Strategy St. Louis System 370

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

YourMembership

MARCH 2, 2020

There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.

Event Planning 221

Event Planning Technology System Email Marketing 221

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 100

Marketing Email Marketing Report Content 100

Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Association performance and priorities. Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. Event idea theft. At Skift Meetings, Sue Pelletier uncovers an unethical practice that’s been going on for far too long and has frustrated both event planners and other association consultants. Subscribe to Blog via Email. Quick hits.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. Here are the educational events scheduled for next week. The Future of Events: Sharing a Vision of Emerging Trends.

Certificate 370

Certificate System Dallas Recruiting 370

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

Marketing 110

Marketing Communications Examples Email Marketing 110

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

Reid All About it

AUGUST 9, 2024

The weekly list of free educational events and resources for the association community… ASAE Annual. If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Microlearning.

Cleveland 270

Cleveland LMS Press Release Content 270

.orgSource

DECEMBER 17, 2024

Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. By tailoring content and interactions, associations can enhance member satisfaction, increase retention, and boost event participation, leading to a more vibrant and active membership.

Member Engagement 88

Member Engagement Strategy Tools Technology 88