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For associations, AI acts like a digital brain that can understand and respond to each member’s unique needs and interests. Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. The result?
The weekly list of free educational events and resources for the association community… Hurricane Helene. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Memberengagement. AI tool for events. Call-a-member month. Sponsorships.
Email is an important component of any modern marketing strategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.
The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Friedrich Nietzsche Social events. Do your members want more social events? Heres a problem your association can solve. Anti-social behavior.
The weekly list of free educational events and resources for the association community Life cannot be delegated. Lewis Mumford New member onboarding. Talley Management Group shares five thoughtful ways to welcome new members to your association. Gen Z and events. Making a case for conference attendance. Fri 2/21 at 1 p.m.
You could choose something that would appeal to all career levels and positions, or focus on a targeted audience, for example, young professionals who don’t normally have the budget for conferences and other expensive events. A 10-day learning experience may be all it takes to give members the taste for lifelong learning.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep membersengaged and increase revenue.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
Because learners often assume the resources will always be there for them, so there’s no rush to engage. Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. How to Use Virtual Events to Promote eLearning Programs. Let’s dive right in.
The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. I won’t share or sell your email address. The Role of Event Technology in 2025 Understand the key role that eventtech will play in 2025.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Christoph Trappe, Meetings Today ).
However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagement strategy. Online member profiles. Emailmarketing and communication.
There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.
The weekly list of free educational events and resources for the association community… “ As long as autumn lasts, I won’t have enough hands, canvas or colors to paint the beautiful things that I see.” I won’t share or sell your email address. Watch demos on how to enhance donor and memberengagement.
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Broader Engagement.
Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff. Manage registration, marketing efforts, and product add-on revenue all through your main database. Emailmarketing software.
We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading memberengagement platform for organizations.
With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. This way, you can scale your engagement efforts for increased success.
The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. It’s frustrating to have member and event attendee data spread out across the organization in different databases. James Green, Quartz ). Nicolette L.
There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.
Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost memberengagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Tip #7: Personalize It.
The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Emailmarketing news. If it intrigues you, check it out—12 CAE credits too.
The weekly list of free educational events and resources for the association community…. Event idea theft. At Skift Meetings, Sue Pelletier uncovers an unethical practice that’s been going on for far too long and has frustrated both event planners and other association consultants. Subscribe to Blog via Email. Quick hits.
The weekly list of free educational events and resources for the association community… On my calendar. Post-event attendee engagement. I won’t share or sell your email address. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.
That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is memberengagement important?
The weekly list of free educational events and resources for the association community… I’m always astonished when I meet someone who works for an association that doesn’t even support their professional development. A really good list of emailmarketing best practices. Health and Wellness Trends for the Event Industry.
The weekly list of free educational events and resources for the association community…. Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. Here are the educational events scheduled for next week. Invest in you.
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. So here’s the secret.
There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.
The weekly list of free educational events and resources for the association community…. Skip down to the list of free educational events if you prefer takeout. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.
The weekly list of free educational events and resources for the association community…. Virtual events and inclusion. “If Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Skip down to the list of free educational events if you prefer takeout. Pam Didner ).
The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. It covers virtual event strategy and technology, including a list of platforms for different purposes.
The weekly list of free educational events and resources for the association community…. Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. Email Address: Subscribe. Training programs.
Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engagingmembers.
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. Follow Shana on LinkedIn. Jason Schofield. Jason’s current role: Co-Founder and CEO at Pathways to Empower.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting memberengagement, but your association shouldn’t stop there.
The weekly list of free educational events and resources for the association community… On my schedule. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference. I won’t share or sell your email address. Host: Sinch Email Wed 9/25 at 12 p.m.
The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once.
Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! Here’s the list of next week’s learning events. Event Tech Tribe Unite 2017 (New York). Host: Event Tech Tribe. 2017 Key Performance Benchmarks: Email vs. Tue 6/6 at 2 p.m. Tue 6/6 at 1:30 p.m.
The weekly list of free educational events and resources for the association community…. Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Engaging with busy members.
When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as emailmarketing, event registration, and website functionality). For example, maybe now it’s not so strong in event registration details.
The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Now, the main event: free professional development events for the association community. for Toronto. Tue 5/15 at 12 p.m.
The weekly list of free educational events and resources for the association community… Professional development. Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. Event data. Gen Z, AI and marketing. More info/register. Fri 7/14 at 4 p.m. –
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