Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Watch demos on how to enhance donor and member engagement.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Purchasing decisions. More info/register.

Content 213

Content Strategy Revenue Education 213

YourMembership

MARCH 23, 2017

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. You’re on the same team. Cheer for each other. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Member Engagement Tools 287

YourMembership

AUGUST 6, 2015

We acquired Job Target’s Career Center Business Unit to go with our Association Career Network, marking a turning point in the industry by combining the strongest career center platform and services model with the best media and advertising sales force in the marketplace.

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Email Marketing Newsletter 214

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Strategy Industry Social Media 317

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Email marketing software.

Organization 270

Organization LMS Software Social Media 270

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Revenue 186

Revenue Email Marketing Certificate America 186

.orgSource

NOVEMBER 11, 2024

Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways.

Tools 88

Tools Technology Strategy Innovation 88

YourMembership

MAY 4, 2017

In March, we shared the first three basic best practices for re-engaging your association members. Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Member Engagement Membership Management 186

Higher Logic

MAY 8, 2019

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

OCTOBER 21, 2022

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Guest: Wendy Toyama. Tue 10/25 from 9 a.m.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. Nicolette L. Wed 5/8 at 2 p.m.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

SEPTEMBER 13, 2024

Challenge your understanding of your association’s members. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test. Discuss emerging trends in member engagement and learning preferences. More info/register. Host: Forj Tue 9/17 at 1 p.m. –

LMS 270

LMS Revenue Certificate Content 270

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Association Management 59

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. Why Do Your Members Need Your Association?

Survey 264

Survey Strategy Project Education 264

Reid All About it

JULY 13, 2018

A really good list of email marketing best practices. Learn how leveraging your association’s data fuels smarter, faster decisions that encourage member engagement, drive adoption and add value to the entire organization. and how to get the right statistics to prevent national and chapter level members from leaving.

DC 37

DC Washington Member Engagement System 37

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 2 p.m. More info/register.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

Leadership 112

Leadership FAQ Member Engagement Member Experience 112

Reid All About it

OCTOBER 28, 2022

Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability. exhibitions and events industry legal expert. Maybe It’s Your Marketing. How to Conquer Changes in the Digital Marketing Space. Association Trends: Pulse of the Industry. Host: GrowthZone.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Presenter: Kristi Casey Sanders, Director of Digital Marketing, MPI. Tue 8/23 at 2 p.m. 1 CAE credit.

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

MAY 29, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. We’ll also touch on the tech because we know it’s on your mind! Mon 6/1 at 12 p.m.

San Diego 259

San Diego Strategy Conference eBook 259

YourMembership

MARCH 6, 2020

Why do I call it an art? There’s no art behind being thankful. Anyone can do it, right? Anyone can be thankful but expressing the thanks in a meaningful way (to the recipient) is an art. In this case I’m not talking about the medium, I’m referring to the message. If you want your appreciation to be.

Tips 387

Tips Email Marketing Social Media Member Engagement 387

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

SEPTEMBER 20, 2024

Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. Email Camp: Deliverability Domination Find out how to overcome deliverability challenges so you can land in your fans’ hearts, minds, and inboxes. More info/register.

LMS 264

LMS Revenue Certificate Content 264

ISAE

FEBRUARY 4, 2025

While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Email marketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.

Tools 40

Tools LMS Software Learning Management System 40

Reid All About it

DECEMBER 9, 2022

If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. Drive Deeper Member Engagement While Growing Non-Dues Revenue (NDaP Expert Series).

Colorado 39

Colorado Recruiting Recruitment Survey 39

MemberClicks

NOVEMBER 1, 2024

For associations, content marketing is uniquely valuable. It builds stronger relationships with current members, draws new members into your community, and positions your association as a trusted resource within your industry. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

WBT Systems

JULY 24, 2018

Email marketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. Offer member and non-member pricing. Provide additional perks or bonuses to members.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 16, 2021

Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE. Stu Sjouwerman, KnowBe4 ).

Revenue 195

Revenue Strategy Video Education 195

Reid All About it

JULY 14, 2023

It’s the new generative AI tools like ChatGPT and Bard that have captured the attention—and imagination—of industry and associations alike. Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively.

Education 39

Education Price Tools Revenue 39

Reid All About it

JUNE 2, 2017

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” 2017 Key Performance Benchmarks: Email vs. Automation. Check out their series of posts about content hubs.

Raleigh 150

Raleigh DC Chicago Washington 150

MemberClicks

FEBRUARY 9, 2023

A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry. When other industry pros and organizations are well-versed on your value proposition, this can enhance your reputation. That’s where member profiles come in.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Nimble AMS

OCTOBER 21, 2021

Here are some of the things you’ll learn in this demo: The benefits of a cloud-based AMS – Last year, associations scrambled to move to a remote workforce and virtual interactions with members. Today, offices are re-opening, with a combination of onsite and remote workers and in-person/online member engagement. No problem!

System 118

System Cost Software Member Engagement 118