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If you suspect that your association has a value gap start asking members what their most challenging professional problems are. And ask them to forecast the most significant challenges that will face the industry or profession in the next three years. Related: The real value of the association for members.
Associations, how can you help member employers? Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| Fri 2/7 at 12:30 p.m.*
We're doing weekly events, all about fostering deeper connections between you and your members. Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more. Onboard New Members. Use Webinars to Communicate.
Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. 1 CAE credit. More info/register. 1 CAE credit.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Purchasing decisions. Wed 12/11 at 2 p.m.
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. Some associations have already seen success by incorporating AI into their strategies.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Alyssa Peltier, Senior Event Marketing Manager, Cvent.
If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Presenter: Kristi Casey Sanders, Director of Digital Marketing, MPI. Tue 8/23 at 2 p.m.
Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members. to 1:30 p.m.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. In addition to electing key members to your leadership team, help your members feel heard by asking them what industry issues they encounter.
Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Watch presentations from a limited number of industry partners that offer AMS platforms. Guest: Wendy Toyama. Tue 10/25 from 9 a.m. Host: ASAE.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. Why Do Your Members Need Your Association?
Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Notify them of important dates, such as your annual conference or the upcoming release of industry research. Personalize the memberexperience whenever you can.
Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. More info/register.
Five Plays for Click-Worthy EmailMarketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Building a Member-Centric Culture with Online Community.
They explain how these factors affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry. When other industry pros and organizations are well-versed on your value proposition, this can enhance your reputation. That’s where member profiles come in.
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great memberexperience. CAE credits. More info/register. Transactions Corp.
SHRM isn’t keeping up with its industry, an industry at the center of how people work and how people are treated, led, managed, and empowered at work. We’re building a new post-industrial revolution era of work, and we’re still getting articles from SHRM about dress code,” said guest Lars Schmidt. 1 CAE credit.
. – 15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit.
Does your association have a plan for keeping close ties with members who are in transition? How do you plan to engage more seasoned professionals who are entering your industry? Looking back from the last day of the decade: a thought experiment for association decision-makers. Personalizing the MemberExperience.
For associations, content marketing is uniquely valuable. It builds stronger relationships with current members, draws new members into your community, and positions your association as a trusted resource within your industry. What is Content Marketing for Associations?
It’s the new generative AI tools like ChatGPT and Bard that have captured the attention—and imagination—of industry and associations alike. Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively.
Associations also are setting in motion better data analytics and visualization to deliver unique industry insights available nowhere else. When evaluating new merchant service providers, knowing how the credit card industry works is crucial. 1 CAE credit. More info/register. Host: Association Academy / Ricochet Advisory Services.
Discover what’s next in terms of filling the gaps for better data adoption in the industry. and how to get the right statistics to prevent national and chapter level members from leaving. How the MemberExperience Shapes the Association Space. Explore practical measurements and uses for data that you can apply now.
The American Society of Association Executives (ASAE) uses multiple systems—AMS, emailmarketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] MemberExperience.
They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Emailmarketing. Emailmarketing. Self-serve member portal. Emailmarketing. Campaigns and emailmarketing.
For organizations aiming to enhance emailmarketing strategies, Amber's innovative solutions and personalized approach make Email Maven a standout choice in the industry." If you need email support right now, contact Email Maven. Their work is quick, precise, and adaptable.
A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy.
An association’s industry knowledge and clout weave into its content, and aside from valuable education and peer collaboration, the biggest benefit associations provide is advocacy for members and the industry. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.
Data can improve your member communication strategies in a variety of ways. First and foremost, personalization is a powerful tool to boost member value by improving the memberexperience. Something as simple as addressing email and direct mail communications to the member by name is a great start.
This software makes managing the large amounts of data your association collects simple, illuminating key member insights. From there, you can create engaging programs that focus on memberexperiences, growth opportunities, and enriching events and opportunities. What are some essential AMS platform features?
For example, since your emailmarketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. This means these solutions offer the data safety measures that associations need to reassure their members that their information is completely secure.
Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your memberexperience. Pros: Specialized for the fitness industry. Pros: Solid member database management. Efficient emailmarketing tools.
Online payments: Automate dues renewals and centralize accounting and payment processing to boost retention and provide a better memberexperience. Communication management: Build targeted email campaigns and measure their success. Enhance memberexperience with forums, groups, and multimedia elements.
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with emailmarketing campaigns following at 35%. Here are the elements of an effective registration form: Simple format.
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