Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

Email Marketing 115

Email Marketing Marketing Newsletter Course 115

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

Email Marketing 122

Email Marketing Strategy Marketing Communications 122

Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof.

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Blue Sky eLearn

FEBRUARY 4, 2020

Communicate digitally to disseminate information. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Visit Novi for more information on what to look for in a comprehensive solution. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 4, 2019

If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here. Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data.

Washington 285

Washington Video Social Media DC 285

Reid All About it

OCTOBER 4, 2024

Host: ASAE Technology Advisory Council Facilitators: Reggie Henry, Chief Information and Performance Excellence Officer, ASAE Dave Coriale, President, DelCor Technology Solutions Tue 10/8 at 12 p.m. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance.

NJ 258

NJ Email Marketing System Education 258

YourMembership

MARCH 23, 2017

As an email marketer, your list of both members and prospective members is probably your most valuable asset. This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members.

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Email Marketing Newsletter 214

YourMembership

MAY 4, 2017

Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Member Engagement Membership Management 186

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing Certificate America 186

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Staff liaisons have accessible information at their fingertips.

Case Study 120

Case Study Analysis System Member Engagement 120

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. Access to Data.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring. 1 CAE credit.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

Tools 296

Tools Communications Email Marketing Recruitment 296

Higher Logic

AUGUST 30, 2018

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. They’re either dumped in your Junk folder or rejected outright.

Tips 185

Tips How To Email Marketing Content 185

Reid All About it

DECEMBER 6, 2024

Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. Association finances. Association content. To engage members, WorkerBee.TV

Content 213

Content Strategy Revenue Education 213

Higher Logic

MARCH 29, 2018

The event will feature 5 new tracks: Marketing, Sales, Graphic Design, Tech Trends, and AI. If you’re worried about cutting corners on valuable information, link out to a landing page with a fuller version of the content. Clicking is the holy grail for email marketers, making it easy for you to curate the reader’s experience.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

FEBRUARY 15, 2018

The key is to use them in tandem – one informs another, and they should all converse with each other. Make sure these components work together to maximize your marketing strategy. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Nonprofit Marketing Guide

FEBRUARY 3, 2022

You can have standalone CRMs like Salesforce, but you can also have email and fundraising software that functions as your CRM. It holds not just contact information but other data about people too. click that last email?). CRM stands for customer/constituent relationship management software.

Email Marketing 65

Email Marketing Marketing Survey Software 65

Association Adviser

AUGUST 29, 2024

Understanding Data Data is information collected from various sources, including email marketing stats, membership demographics, and financial results. It encompasses numbers, text, images, and videos. Essentially, data is the raw material that, when processed and interpreted, provides valuable insights to guide decisions.

Email Marketing 130

Email Marketing Video Process Marketing 130

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

JANUARY 10, 2025

Membership Monday: Email Marketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want.

Case Study 252

Case Study Education Strategy Content 252

Associations Now

FEBRUARY 11, 2025

Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches. The report notes that email marketers are making more use of generative AI in developing content for email campaigns, but suggests that its applications could be broader.

Report 55

Report Email Marketing Content Newsletter 55

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

A2Z Events

MARCH 26, 2025

These design elements can tie everything together and enhance potential attendees’ recognition of your event when they encounter information about it. Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion.

Strategy 84

Strategy Marketing Social Media Analysis 84

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Consider something like: ??

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. That’s forgettable information. Near the bottom of the email, ask them to opt-in to your list.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. This allows you to make informed, data-driven decisions. This slows down operations and increases the risk of errors.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Microlearning. 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

JUNE 4, 2019

Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way. Don’t Forget: Promote + Personalize Your eLearning Program.

Learning Management System 214

Learning Management System Content Course Resources 214

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Follow Shana on LinkedIn. Jason Schofield. Jason’s current role: Co-Founder and CEO at Pathways to Empower.

Software 317

Software Strategy Industry Social Media 317