Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Microlearning. 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Member Engagement Tools 287

.orgSource

DECEMBER 17, 2024

Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year? Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

.orgSource

NOVEMBER 11, 2024

Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe.

Technology 341

Technology Strategy St. Louis Tips 341

Nimble AMS

OCTOBER 18, 2021

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. Keep Members (Happy). Learn More.

Member Experience 112

Member Experience System Email Marketing Examples 112

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Software Email Marketing Social Media 159

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. After renewal , ask members to update their interest inventory and position.

Report 175

Report How To Committee System 175

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

Technology 370

Technology Strategy St. Louis System 370

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. More info/register. CAE credits. .

Survey 264

Survey Strategy Project Education 264

Reid All About it

NOVEMBER 2, 2018

Recharge your Member Experience. Member value propositions are rapidly changing from expectations to experience-driven experiences. Your members expect the same convenient online experience with your association that they’ve come to expect in most other areas of their lives. More information.

Chicago 38

Chicago DC Tools LMS 38

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. You’ve got a customer or member database that holds all your member information.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Aptify

NOVEMBER 5, 2020

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Sending too much information right away can be a turnoff. Start by thanking new members for their membership.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

OCTOBER 21, 2022

Learn how to clean and update your customer data, fill in the gaps with new and enhanced information, and expand your current customer reach to find new markets and new revenue. Host: American Marketing Association. Member Journey Maps: Your Association’s Secret Weapon to Driving Adoption, Engagement and New Revenue Initiatives.

Revenue 45

Revenue Email Marketing Education Review 45

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Consider surveying a larger group of members to identify key issues and trends and develop insights into how it impacts your members. Download now.

Leadership 110

Leadership FAQ Member Engagement Member Experience 110

Reid All About it

SEPTEMBER 13, 2024

Member experience. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Find out which settings to adjust for privacy and security, and understand what information is safe to input into AI tools.

LMS 270

LMS Revenue Certificate Content 270

Socious

DECEMBER 14, 2016

And neither do your members. Personalization in marketing and sales has changed irrelevant ads into helpful content. Instead of Chinese food, you see information about French hotels and where to buy the most delicious French cheese. It’s a smoother, more enjoyable experience. Method #5) Email Marketing.

Software 100

Software How To Tips Member Experience 100

Protech

FEBRUARY 26, 2025

Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best member experiences possible without spending excessive time and effort on the program.

Membership Management 52

Membership Management Software Directory Price 52

GrowthZone

JUNE 21, 2021

It serves as the foundation of their mission, helping them grow and retain membership, engage and inform members and prospects, and streamline tedious tasks. Email marketing. CC-Assist Mobile is an app providing access to information about members, events, and accounts receivable. Email marketing.

System 148

System Software Directory Membership Management 148

Nimble AMS

DECEMBER 11, 2022

Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Is your association working to customize the member experience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience.

Recruiting 128

Recruiting Recruitment Social Media Member Experience 128

Reid All About it

NOVEMBER 8, 2019

Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Building a Member-Centric Culture with Online Community.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

JUNE 30, 2023

Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. More info/register. Host: QiqoChat Thu 7/13 at 11 a.m.

Chicago 207

Chicago Education Revenue Newsletter 207

Reid All About it

NOVEMBER 9, 2018

More information. Walk through FARE’s user research, which guided the redesign and overhaul of the main website and the creation of the FARE College Database, a place for prospective and current college students to browse food allergy accommodation information for U.S. More information. More information. 1 CAE credit.

Chicago 175

Chicago DC Washington Software 175

EventMobi: Association Events

SEPTEMBER 28, 2023

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. What is a Member Directory? A member directory, or member list, is a list of all members of your organization. What Information Should a Member Directory Include?

Directory 147

Directory Organization How To Social Media 147

Higher Logic

JANUARY 31, 2019

For example, with software like marketing automation to manage and personalize your email marketing efforts, and a community platform to give your members an online space to connect , you have the structure in place to collect behavioral data.

Communications 184

Communications millennials Tips Software 184

Reid All About it

MAY 29, 2020

Lacy Packard, MPM, Director of Information Technology, The American Association of Justice. How to Go Virtual (While Still Creating an Engaging Experience). Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing.

San Diego 259

San Diego Strategy Conference eBook 259

Nimble AMS

SEPTEMBER 6, 2024

Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the member experience. Salesforce is the leader in CRM and service, making Salesforce CRM an ideal platform for a modern AMS.

Software 97

Software Member Experience Innovation System 97

Higher Logic

DECEMBER 19, 2019

If you’re automating your email marketing communications, you’re using AI. Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]. Challenge us partners to do a better job of disseminating that information.” Need inspiration? From there?

Tips 156

Tips System Tools Technology 156

Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. CAE credit.

Education 195

Education Tools Chicago Technology 195

MemberClicks

FEBRUARY 9, 2023

Social media scheduling platform There are almost 4 billion people on social media , so it only makes sense to distribute information about your membership benefits on social. Use a social media schedule platform to build your following, connect with prospective new members, and promote events and webinars.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Reid All About it

MARCH 4, 2022

Much of the world right now is fighting alongside the Ukrainian resistance through networks—networks of information, finance, travel.” Presenter: Todd Unger, Chief Experience Officer, SVP Marketing & Member Experience, American Medical Association. Let’s hope and pray the networks can overcome the tanks.

Certificate 195

Certificate Class Content Committee 195

Reid All About it

AUGUST 6, 2021

Personalizing the Member Experience. Learn new and innovative ways to personalize the member experience. Explore both onsite and offsite techniques that can be incorporated into your digital member experience strategy. Howe, president and founding partner of Howe & Hutton Ltd. Wed 8/11 at 3 p.m.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52