This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
AI-Powered Solutions for Improved Website Content Findability: Bringing Your Most Valuable Information to the Forefront AI search supercharges content discoverability, provides data-driven insights, and greatly reduces the time your site users spend finding what they seek. 1 CAE credit. More info/register. More info/register. .
Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. Reggie Henry, Chief Information and Engagement Officer, ASAE. What are those effects? Staying relevant in a digital world.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Communicate digitally to disseminate information. Visit Novi for more information on what to look for in a comprehensive solution. Emailmarketing software.
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Emailmarketing. Here’s how the AOA team did it.
Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. Association finances. Association content. To engage members, WorkerBee.TV
This member-centric approach will allow your association to move from being a “nice to have” to becoming a vital partner in your members’ success, leading to increased recruitment and improved retention in the process. More info/register (ASAE members only). More info/register (ASAE members only). 1 CAE credit.
They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register. Host: Ed Rigsbee, CAE, president at Rigsbee Research. All times are Eastern Standard Time unless otherwise noted.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
EDT* – 10 Website Design and EmailMarketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and emailmarketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. More information.
EDT* – 10 Website Design and EmailMarketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and emailmarketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. More information.
The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitmentmarketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. Follow Shana on LinkedIn. Jason Schofield. Jason’s current role: Co-Founder and CEO at Pathways to Empower.
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen member engagement.
If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.
Ability to determine the trustworthiness of online information : How confident people are in their ability to know whether the information they find online is trustworthy. They’re confident in their online skills and their ability to find trustworthy information online. 90% worry about whether they can trust online information.
Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc.
If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Consider something like: ??
It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just emailmarketing or analytics software: You can automate repetitive tasks and manual processes.
Find out which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Host: Marketing General Inc. Host: Sinch Email Wed 9/25 at 12 p.m. 1 CAE credit. .
Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. . How to Conquer Changes in the Digital Marketing Space.
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Learn how to clean and update your customer data, fill in the gaps with new and enhanced information, and expand your current customer reach to find new markets and new revenue. Host: American Marketing Association. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. CAE credits.
While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Five things you need to know when recruiting Gen Z members. Is your association looking to crack the Gen Z code?
For the seventh time in eight years, ‘information overload/cutting through the clutter’ weighed in as the No. Plus, the two core challenges following #1 in the report—the “inability to communicate member benefits effectively" and "customizing for different member segments”—certainly play a role in information overload.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. EmailMarketing Workshop. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4. More info/register.
Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Sending too much information right away can be a turnoff. You have new members.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Emailmarketing news.
Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Rock Digital Marketing In the digital world, having a strong online presence is key to reaching new members. Digital marketing for associations is budget-friendly and super effective. Ready to jazz up your membership game?
If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Staffing issues. Board governance. More info/register. Host: OpenSesame.
Aptify shares 50 ways to boost member recruitment and retention. Fri 8/16 at 3 p.m.* – The Informal Consultants Networking Extravaganza This monthly networking meeting is for full-time consultants who work with non-profits and associations. Membership. I bet a craft beer you haven’t given all of these solid ideas a shot.
2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. You could automatically move those people into your marketing automation platform and send a series of emails asking people to become mentors. 2018 Membership Marketing Benchmarking Report. Did you know….
More information. You’ve probably wondered how your event program stacks up to the rest of the market. More information. More information. But most will agree that recruitment and retention feels tougher now than ever before. More information. More information. More information. 1 CAE credit.
By using marketing automation, you can customize content to ensure your members receive exactly what they want. They will only get information and help where they need or want it. Streamline your prospect marketing leading up to events, fundraising, sponsorship opportunities, and more. . Your staff is busy. Don’t believe us?
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Members join professional organizations to stay in the know. Targeted, valuable content.
In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Sharing contact information Your member directory is, at its core, a list of members.
These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. No plan, no progress. Good listens I love listening to smart people having interesting conversations.
This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. . – DC Lunch & Learn (Washington, DC). More info/register. Thu 7/14 at 11 a.m.
Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.
Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit. 1 CAE credit.
One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.
Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.
The member information you collect is then stored on a single unified platform, and you can even integrate the software with your CRM to consolidate all of these insights. Security: Your membership management system will store sensitive user information, and members trust your organization to keep that data safe and private.
It can be the most controversial, secretive, heavy-handed, unreasonable, biased, political and criticized but, in the end, it is responsible for the identification, recruitment and enlistment of the leaders of the association. More information. Without doubt, the Nominating Committee is the most important to the association.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content