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However, “association IT decision makers believed that few members would fall into this category and instead thought the largest portion of members would fall into the ‘hesitator’ category” – “optimistic about technology in the abstract but somewhat scared to actually use new technology and therefore unlikely to be early adopters.”.
However, “association IT decision makers believed that few members would fall into this category and instead thought the largest portion of members would fall into the ‘hesitator’ category” – “optimistic about technology in the abstract but somewhat scared to actually use new technology and therefore unlikely to be early adopters.”.
Leverage EmailMarketingEmailmarketing remains a top tool to grow your business. Data from HubSpot shows that email generates $42 for every $1 spent, making it one of the highest ROI marketing strategies. The post Construction Industry Marketing: 11 Ways to Build a Better Brand appeared first on CMA.
Leverage EmailMarketingEmailmarketing remains a top tool to grow your business. Data from HubSpot shows that email generates $42 for every $1 spent, making it one of the highest ROI marketing strategies. For example, consider HEVI. HEVI knows this well. At CMA, our digital expertise is at your service.
You can precisely target a specific member type through tailored digital ads and content marketing, while also reaching new geographic areas using innovative geofence advertising techniques. Marketing tools like social media, emailmarketing and SEO can give you great results without breaking the bank.
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Users must open an account to access free and paid education items.
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