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Each class features a live review of real association marketing collateral, along with recommendations for improvement. Innovation culture. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.
Host: American Marketing Association Speakers: Millie Beetham, Director of Revenue Generation, and Deeksha Taneja, Vice President of Growth & Optimization, ZoomInfo Tue 8/13 at 2 p.m. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. . More info/register.
Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Discover why outreach is so important to any PR campaign, and learn how to write an effective pressrelease. Host: Informz.
It’s easy to look at something that’s long been consistent and reliable—such as emailmarketing—and think you’ve mastered it. For a lot of associations, emailmarketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. See the Potential.
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.)
WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Member/Volunteer Engagement Campaign ISACA; ISACA’s 50th Anniversary: Honoring Our Past, Innovating Our Future.
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