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Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. Host: UST Education Speaker: Austin Campbell, Leadership Doctor Tue 2/25 at 12 p.m.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Representing member interests.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.
Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. 1 CAE credit. 1 CAE credit. More info/register.
Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. To engage members, WorkerBee.TV Association finances. 2025 Gear Up!
It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. Emailmarketing news.
When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Memberexperience. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Leverage Data to Drive Member Engagement. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Presenter: Kristi Casey Sanders, Director of Digital Marketing, MPI. More info/register.
Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized emailmarketing, and gradually expand as you see results.
” The answer to that question is at the heart of leadership challenges, disengagement, and employee retention. Three data questions association leadership should ask today for a stronger tomorrow are: Is our data regularly scrutinized? And pick up a few best practices to initiate your own member journey initiative.
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Personalization vs. Control in EmailMarketing Content. 1 CAE credit.
More info/register – possible fee for MPI non-members. Foresight as a Leadership Competency, Part 1. Personalizing the MemberExperience. Learn new and innovative ways to personalize the memberexperience. Learn creative, proven strategies to engage members, and inspire participation and growth.
– Association Leadership: Assembling Great Governance Teams. How to Fuel Exceptional New MemberExperiences. Find out how to provide new members with specific value and exceptional experiences, cementing engagement. The Secret Sauce on Creating Compelling Member Journeys. More info/register.
They explain how these factors affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
Association leadership. Diversity Discussion Series: The Future of Leadership Join a conversation on the future of leadership in associations with discussion of trends, challenges, and personal experiences of association leaders on the rise. That’s why marketing often falls prey to the classic spray and pray model.
The American Society of Association Executives (ASAE) uses multiple systems—AMS, emailmarketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. We want to create some thought leadership around full data analysis.
Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great memberexperience. Host: Event Leadership Institute.
How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts. AI and automation aren’t just the buzz words of 2023, they’re the tools you need to use to lift your marketing efforts today. More info/register.
Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless emailmarketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. 1 CAE credit. More info/register.
Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development. Member Engagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.
You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Are the systems efficient, measurable, and easy to use?
Customizing for member segments continues to be a top communication challenge (more than doubling in response, from 23 percent to 55 percent, during the past five years), and only 28 percent of associations think they are using member data wisely enough to deliver a customized memberexperience.
“We’re using GrowthZone to drive significant process improvements that make our memberexperiences remarkable and consistent. By using GrowthZone, tasks and project templates we are able to ensure our ‘member journeys’ are clear, documented, and followed by all within our organization. But what is it?
As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. While this process can require a lot of effort and coordination from your team, it can be very rewarding to support your members with opportunities for education and networking.
For example, since your emailmarketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. Plus, once prospective members see the value in your directory, you can boost your own membership numbers. EmailMarketing.
With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging memberexperiences. With a robust set of features and a user-friendly interface, Kajabi also offers community-building tools to keep members engaged and connected.
Elevate Your Email Campaigns: Data-Driven Insights for 2025 Hear insights from Higher Logics annual Association Email Benchmark Report, tailored specifically for marketers in associations and nonprofits. Discover key trends and actionable strategies to elevate your emailmarketing and boost member engagement.
Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Legal Considerations for Nonprofits.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Horacio Gavilan, Executive Director, Hispanic Marketing Council.
Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. . More info/register (ASAE members only). More info/register.
Next Generation, Networked-Based Marketing With so many tools for emailmarketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. More info/register. Host: QiqoChat Thu 7/13 at 11 a.m.
Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps. Host: Institute of Association Leadership. Extroverts working remotely. Some people really do miss the office—extroverts.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
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