Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Email Maven

JANUARY 12, 2025

Additionalhyperlinks are a good thing, but dontcrowd the main button. What benefit are we providing them? Create the CTA from those answers THEN build the copy that gets them to click that button. The full recording of the session can be found on the ASAE Membership Professional Community for members.

Email Marketing 52

Email Marketing Tips Marketing Newsletter 52

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. The post Social Media Roundup: Email Marketing 101 appeared first on Associations Now.'

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Higher Logic

DECEMBER 6, 2018

One of the main vehicles associations use to engage their members is newsletters, but not every member is going to be interested in the same content. 49% of associations use marketing automation to send personalized emails/content to members, customers, and/or prospects. 2018 Membership Marketing Benchmarking Report.

Newsletter 189

Newsletter Examples Maine Content 189

Associations Now

APRIL 28, 2020

In a world where search engines are often the main window to commerce, SEO matters a bit more than ever. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 139

Cleveland New York Cost Email Marketing 139

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Event Industry News

DECEMBER 13, 2018

In 2014, three young entrepreneurs (Pedro Goes, Mauricio Giordano and Vinicius Neris) had the idea of creating custom event apps and were selected by the Lisbon Challenge, one of the main startup acceleration programs in Europe. was founded to help businesses improve their marketing experiences at corporate events. InEvent, Inc.

Technology 91

Technology Maine Email Marketing Software 91

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Now for the main event: free professional development events for the association community. Wed 3/28 at 2 p.m. More info/register.

Case Study 45

Case Study Email Marketing DC Washington 45

Associations Now

MARCH 26, 2019

If you’re relatively small, don’t separate social media service from your main account. Multiple profiles can be confusing to customers; besides, using your main profile to engage with customers helps raise brand awareness.”. Customer engagement roles are becoming more diverse.

Strategy 102

Strategy Social Media Maine millennials 102

Optimist Consulting

MARCH 26, 2014

Cloud solutions will help organisations to integrate their CRM and website – after all the main membership sector CRM providers were listed, CiviCRM ’s open source platform was noted as one of the most used systems. Digital-only memberships can be inexpensive to offer, but they do come with the challenge of making enough income from them.

Report 100

Report Social Media Member Engagement Email Marketing 100

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. If so, secure a copy of the strategic plan, and use it as the guide for your presentation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

MemberClicks

DECEMBER 13, 2022

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Email personalization doesn’t have to be done manually. Include the email receivers personal name. Send from a personal email. Have a singular main action.

Tips 92

Tips eBook Email Marketing Price 92

Nonprofit Marketing Guide

JULY 14, 2020

mainly that our email marketing and engagement program as a whole is stable. How might you apply what I’ve talked about here to your own email marketing strategy? As we reported last time, about 46% of our list falls into the Hot/Warm segments combined. That remains true today. Why does this matter?

Newsletter 72

Newsletter Email Marketing Maine Tools 72

NXUnite

JUNE 12, 2024

There are several popular CRM platforms, but Blackbaud and Salesforce are particularly popular providers. Here’s a little bit about each: Salesforce primarily offers CRM tools to for-profit organizations but also provides robust tools to the mission-driven space.

Software 130

Software Tools Tips Process 130

Higher Logic

JULY 19, 2018

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?"

Tips 159

Tips eBook Marketing Newsletter 159

Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. With 28 countries, the European Union is one of the largest and most profitable markets in the world.

Raleigh 150

Raleigh DC Chicago Washington 150

Nonprofit Marketing Guide

AUGUST 19, 2015

There are several UTM parameters you can use, but here are the main ones: Campaign Source: Think of this as your different audiences or lists. For example, we use “news” as the source for our email newsletter and “promo” for the single topic emails. Each campaign could include one or more emails.

Social Media 72

Social Media Newsletter Email Marketing Maine 72

NXUnite

OCTOBER 19, 2023

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130

Revenue Email Marketing Social Media Maine 130

Nonprofit Marketing Guide

SEPTEMBER 21, 2012

Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. The First 100 Days of Your New Nonprofit Marketing Job. The Nonprofit Email Marketing Guide: Seven Steps to Better Email Fundraising and Communications.

Newsletter 66

Newsletter Email Marketing Social Media Maine 66

Reid All About it

MAY 12, 2023

Hear about the intersection of innovation and artificial intelligence; how to leverage creativity to achieve business goals; the main ingredients for creative success; the power of inquiry, improvisation and intuition; and the role of creativity in the hybrid workplace and the future of work. More info/register. . – Do This, Not That!

Chicago 201

Chicago Mooc Education Newsletter 201

MemberClicks

APRIL 3, 2025

Email marketing is an often-used tool for interest and consideration, because you can repeatedly interact with people about a specific benefit. It usually includes text, video, images, and testimonials and is separate from the main architecture of your site. Stage 3 Conversion Next up, you convert.

How To 52

How To Software Content Review 52

Association Success

APRIL 10, 2017

You don’t have to employ email designers on staff to send beautiful emails. Consider creating one main template for most of your association’s emails, and just change out the email header depending on the email’s topic. You need to classify your emails into separate buckets. And in the same vein….

System 91

System Examples Email Marketing Maine 91

HighRoad Solution

FEBRUARY 25, 2020

Thanks to standard reporting on most email systems, we have a pretty good handle on how well we’re doing with these goals. These four main KPIs. sent, total received, total opens, and total clicks) have long been the standard for measuring the success of our email campaigns.

Products 78

Products Maine System Report 78

HighRoad Solution

FEBRUARY 25, 2020

Thanks to standard reporting on most email systems, we have a pretty good handle on how well we’re doing with these goals. These four main KPIs. sent, total received, total opens, and total clicks) have long been the standard for measuring the success of our email campaigns.

Products 78

Products Maine System Report 78

Higher Logic

APRIL 9, 2019

Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Or what if you pick an image from page 1 of a stock photo site that’s been used so much people actually realize they’ve seen it before? Awkward, no?

Content 153

Content Marketing Social Media Tips 153

Nonprofit Marketing Guide

FEBRUARY 8, 2011

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon).

Marketing 80

Marketing New York City New York Examples 80

Reid All About it

MAY 11, 2018

Now, the main event: free professional development events for the association community. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. A breakdown of the elements of an effective tweet, except they forgot the most important one – value to the reader, duh. Hootsuite ). Tue 5/15 at 1 p.m.

DC 30

DC Washington Project Member Engagement 30

Nonprofit Marketing Guide

JULY 16, 2024

Forty percent of webinar poll takers also wanted to add motion to the top of their email newsletters. Use One Main Article Followed by Secondary Teasers. Adding animated gifs to your newsletter can work, whether you use three seconds from a video you link to or a more traditional animated gif you create in something like Canva.

Newsletter 90

Newsletter Tips Video Maine 90

Association Adviser

DECEMBER 17, 2013

Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Once on the MHEDA TV site, members could easily click to MHEDA’s main website and to other publications that also recapped the convention and the topics discussed there.

Marketing 60

Marketing Video Email Marketing Social Media 60

EventMobi: Association Events

SEPTEMBER 28, 2023

Website More and more organizations have moved on to an online member directory accessible via their association’s website since it’s one of the main ways new members get to know about them. WildApricot also offers some other features like email marketing.

Directory 147

Directory Organization How To Social Media 147

Association Adviser

MAY 25, 2017

This often comprises the first text in the body of an email, such as the greeting. As valuable inbox real estate, your preheader should grab the recipient’s attention or summarize the main message, offer or call to action of the email.

Marketing 102

Marketing Maine Communications Content 102

Reid All About it

NOVEMBER 9, 2018

Walk through FARE’s user research, which guided the redesign and overhaul of the main website and the creation of the FARE College Database, a place for prospective and current college students to browse food allergy accommodation information for U.S. 1 CAE credit.

Chicago 175

Chicago DC Washington Software 175

Nonprofit Marketing Guide

NOVEMBER 18, 2022

And 5 Tips for an Ethical Digital Marketing Strategy. In email marketing news, Litmus released a new report on Trends in Email Engagement. And Bloomreach has The Ultimate Guide to Mastering Email Deliverability. Switching to social media marketing news, Instagram Rolls Out Subscriptions for Creators.

Marketing 57

Marketing Social Media Tips Class 57

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Now, the main event: free professional development events for the association community. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

JULY 14, 2023

We enjoyed another favorite for our main dish: creamy piccata swordfish. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. But since I was on a liquid diet, I stashed them in the freezer.

Education 39

Education Price Tools Revenue 39

Nonprofit Marketing Guide

JANUARY 14, 2020

During the webinar, I will also share some of the details that didn’t make it into the main report. Nonprofits are not adopting best practices for email engagement, which could soon result in major failures in their ability to use email successfully. Here’s what you’d find in the Trends Report. The Bad News.

Report 47

Report Communications Email Marketing Social Media 47

Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

Tools 71

Tools Cost Price Email Marketing 71