Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Recruiting Recruitment Minnesota Georgia 84

Achieve

JUNE 1, 2015

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. One noteworthy campaign he was involved in was former Minnesota Vikings punter Chris Kluwe’s.

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Minnesota Chicago Social Media California 52

Association Adviser

SEPTEMBER 21, 2016

In this month’s episode of Association Adviser TV , Katie Nadeau, operations director of the Minnesota Business Partnership, offers valuable tips for keeping CEOs and other C-Suite execs engaged with your organization. Examine and cultivate the interest of the top prospects to make the best selection.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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Technology Strategy St. Louis Tips 341