Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. Content strategy. Call-to-action (CTA).

NJ 258

NJ Email Marketing System Education 258

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 78

Email Marketing Price Marketing Cost 78

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

Event Industry News

JANUARY 8, 2020

Isn’t exporting your event registration data from one system, uploading it into another, segmenting it and then assigning it to a campaign a complete pain? Here at JET, our email marketing software has all the features you’d expect from any email service provider. We know it is, we’ve done it. Yes, it is.

Email Marketing 75

Email Marketing Marketing System Products 75

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

NOVEMBER 20, 2020

WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Learn how to evaluate your current governance system and introduce the concept of governance redesign. Certification launch. More info/register.

Certificate 370

Certificate System Dallas Recruiting 370

Event Industry News

OCTOBER 2, 2018

EventsCase launches a new product, Email Marketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration. The post EventsCase launches new product: Email Marketing appeared first on Event Industry News.

Email Marketing 58

Email Marketing Products Marketing Maine 58

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Consider where the data comes from.

Strategy 130

Strategy Marketing Tools System 130

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

.orgSource

FEBRUARY 4, 2025

Outdated Technology and Manual Processes In todays digital-first world, outdated systems and manual processes are often the first red flags. Slow or Inflexible Technology : Are your current systems slow, crash-prone, or difficult to update? Here are three signs to watch for and tips on how to turn things around.

Technology 88

Technology Member Engagement Tools System 88

Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

NOVEMBER 11, 2024

Develop data-driven marketing strategies that resonate with different member segments. In a competitive job market, individuals are looking for employers that invest in their professional growth. Your team should be trained to work with AI-driven tools like chatbots, content creation systems, and predictive analytics platforms.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

YourMembership

AUGUST 6, 2015

We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Linda Bowers, CTO, WBT Systems. – Email Marketing: The Workhorse of Online Communications.

LMS 170

LMS Pennsylvania Committee Texas 170

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

Email Marketing 52

Email Marketing Marketing Newsletter System 52

Reid All About it

OCTOBER 21, 2022

WBT Systems explains why: they will more quickly adapt to change, acquire new skills and knowledge, and continue growing and stretching in new directions along with your association. WBT Systems explains how to eliminate and prevent learning content clutter. Hiring lifelong learners. Duty of foresight. Content clutter. They won’t.

Revenue 45

Revenue Email Marketing Education Review 45

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement. The post Curious About SMS Marketing?

Strategy 110

Strategy Marketing Cost Email Marketing 110

YourMembership

JANUARY 20, 2020

If you’re like many people, you have some sort of system to make sure you don’t forget the important things in your day. The post 5 email reminders your association should be sending appeared first on YourMembership. Even your members need reminders every now and then. Here are five communications you should be sending them.

System 279

System Communications Email Marketing Member Engagement 279

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

JUNE 4, 2019

Resource: 6 Key Features of the Best Learning Management Systems. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. But before all of that, win their trust by offering them insightful and engaging content at no cost.

Learning Management System 214

Learning Management System Content Course Resources 214

.orgSource

DECEMBER 17, 2024

However, many associations struggle to engage members on a deeper level due to resource constraints or legacy systems. Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. The result?

Member Engagement 88

Member Engagement Strategy Tools Technology 88

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Linda Bowers, CTO, WBT Systems. – Email Marketing: The Workhorse of Online Communications.

LMS 150

LMS Pennsylvania Committee Texas 150

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Higher Logic

FEBRUARY 4, 2020

Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. You could automatically move those people into your marketing automation platform and target them with a customized series of emails gauging their interest in the program.

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. What are we doing to ensure our systems work together? Meghan Gowen | VP of Client Communications, CommPartners.

Tips 156

Tips System Tools Technology 156

Reid All About it

JULY 13, 2018

WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development. Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Establish the system of record. If you store data in multiple systems, make sure your AMS is the primary record for a person’s contact and other essential information. Siloed data is of no use.

Report 175

Report How To Committee System 175