Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.

Email Marketing 105

Email Marketing Strategy Marketing Communications 105

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

Associations Now

SEPTEMBER 18, 2017

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.

Email Marketing 86

Email Marketing Marketing Cost Tools 86

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Higher Logic

APRIL 26, 2018

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal. Learn Before You Buy.

Marketing 197

Marketing Team Software Video 197

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133

Marketing Email Marketing Report Content 133

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

.orgSource

NOVEMBER 11, 2024

Without the right skills in place, associations risk falling behind competitors that have embraced new technologies and trained their teams accordingly. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs. Develop data-driven marketing strategies that resonate with different member segments.

Tools 88

Tools Technology Strategy Innovation 88

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 52

Strategy Marketing Social Media Analysis 52

Event Industry News

OCTOBER 2, 2018

EventsCase launches a new product, Email Marketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration.

Email Marketing 58

Email Marketing Products Marketing Maine 58

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

Nonprofit Marketing Guide

OCTOBER 23, 2014

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy , who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. Chief Marketing Officer or Marketing Manager –Ties all marketing activity back to organizational goals.

Team 77

Team Marketing Social Media Content 77

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 100

Marketing Email Marketing Report Content 100

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. Content strategy. Call-to-action (CTA).

NJ 258

NJ Email Marketing System Education 258

Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

Marketing 110

Marketing Communications Examples Email Marketing 110

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Outdated technology can frustrate both your team and your members, hindering engagement and growth.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. Where Should You Start with Email Authentication?

eBook 176

eBook Email Marketing Report Tools 176

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Nonprofit Marketing Guide

JANUARY 4, 2022

Not to be confused with our 2022 Nonprofit Communications Trends Report coming out later this month, I have compiled a list of what others are saying around the world of marketing about the new year. General Marketing. 10 Content Marketing Trends to Watch Out For In 2022 at Jeff Bullas. Email marketing trends in 2022 at CRM Lab.

Marketing 80

Marketing Social Media Email Marketing Video 80

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Instructional design.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Achieve

MAY 21, 2019

However, long before the event even happens, your team has to be on the move. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Reid All About it

APRIL 30, 2021

Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). The team will share their experiences, but we also want to hear from you.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

FEBRUARY 4, 2020

You’re on the same team. Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Cheer for each other. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. What is your strategic plan for growing your marketing automation use?

Marketing 120

Marketing Content Tools Report 120

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. CAE credit. More info/register.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 43

Email Marketing Marketing New York Guidelines 43

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Read more: Are Your Teams Cooperating or Collaborating?

Communications 174

Communications eBook Tools Member Engagement 174

Reid All About it

OCTOBER 21, 2022

High-performing teams don’t leave relationships to chance. John Chen: Engaging Virtual Jeopardy, Engaging Virtual Team Building Games. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue.

Revenue 45

Revenue Email Marketing Education Review 45