Reid All About it

JANUARY 10, 2025

Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same.

Case Study 252

Case Study Education Strategy Content 252

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. Research the market. Read on for a few useful tips.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

Associations Now

SEPTEMBER 26, 2023

The report by RPE Origin found growing use in AI tools, but also concern about how recipients will feel about “creepy data.” A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. ” AI tools may also be better equipped to make networking recommendations.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through.

Marketing 185

Marketing Technology Email Marketing Social Media 185

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

APRIL 24, 2018

Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks. Common Volunteer Management Tools. Depending on your software, you may know these tools by different names, but they should be included in most volunteer platforms. Award Submissions.

Tools 225

Tools Software Review Conference 225

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.

Email Marketing 122

Email Marketing Strategy Marketing Communications 122

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Member Retention.

Tools 296

Tools Communications Email Marketing Recruiting 296

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Blue Sky eLearn

FEBRUARY 4, 2020

Luckily, there are digital tools designed specifically to help you through the process! Manage registration, marketing efforts, and product add-on revenue all through your main database. Robust reporting tools: Ensure your AMS can provide the reports your association needs, when you need them. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

OCTOBER 4, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

ISAE

FEBRUARY 4, 2025

Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engaging members.

Tools 40

Tools LMS Software Learning Management System 40

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

.orgSource

NOVEMBER 11, 2024

The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways. Why Upskilling is Critical for Associations 1.

Tools 88

Tools Technology Strategy Innovation 88

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take. And for what?

Marketing 136

Marketing Case Study Tools Communications 136

Reid All About it

JANUARY 4, 2019

Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data. Tony Rossell at Marketing General Inc. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders. Scott Monty ).

Washington 285

Washington Video Social Media DC 285

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Consider where the data comes from.

Strategy 130

Strategy Marketing Tools System 130

Higher Logic

FEBRUARY 4, 2020

Tip: Tap into tools that support the collection of comprehensive member data. Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive.

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. Where Should You Start with Email Authentication?

eBook 176

eBook Email Marketing Report Tools 176

.orgSource

FEBRUARY 4, 2025

Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement.

Technology 88

Technology Member Engagement Tools System 88

.orgSource

DECEMBER 17, 2024

AI bridges this gap, providing the tools to engage each member individually without straining internal resources. Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. The result?

Member Engagement 88

Member Engagement Strategy Tools Technology 88

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. to 1:05 p.m.

America 264

America Strategy Content Social Media 264

Nonprofit Marketing Guide

FEBRUARY 3, 2022

In response to these concerns, Apple has implemented new email privacy rules , Google is making cookies go away , and governmental privacy protections like GDPR will continue to grow. Or how will you use it to drive your content marketing strategy? How will it allow you to personalize the email content you send out?

Email Marketing 65

Email Marketing Marketing Survey Software 65

Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 112

Marketing Email Marketing Guidelines Examples 112

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). An AMS (and really any tool) isn't meant to do everything well.

Tools 176

Tools Member Experience Software Marketing 176