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Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. It can even understand written feedback and questions from members, thanks to its ability to process human language. Without it, interactions can feel impersonal and drive members away.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. Memberengagement. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Call-a-member month. Love this idea.
Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Microlearning. Fri 2/7 at 12:30 p.m.*
Im happy to feature it as long as its not product-centric. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Find out how to root out needless duplication and create efficiencies so you can better design, develop, and get new products to market.
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. Research the market.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid.
I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Mapping the Journey to Long-Term MemberEngagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.
The first step to developing a 2019 memberengagement plan is looking back at 2018’s engagement metrics. I’ll be happy to feature it as long as it’s not product-centric. Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits.
However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagement strategy. Emailmarketing and communication. Conclusion.
We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading memberengagement platform for organizations.
Im happy to feature it as long as its not product-centric. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit? Let’s discuss special member-only perks and strategies that really boost engagement. Fri 1/10 at 12 p.m.*
Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. I’ll be happy to feature it as long as it’s not too product centric. – How to Personalize 5 Must-Have Email Templates. Virtual audience. Sat 5/8 at 12 p.m.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. I won’t share or sell your email address. Im happy to feature it as long as its not too product-centric. Purchasing decisions. Fri 12/6 at 4 p.m.*
This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an emailmarketer, your list of both members and prospective members is probably your most valuable asset.
I’m happy to feature it as long as it’s not too product-centric. Watch demos on how to enhance donor and memberengagement. Explore examples of automating repetitive tasks, customizing a Q&A bot, and generating personalized outreach content like email and mailers. More info/register. More info/register. .
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
How one association went from a low-cost emailmarketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.
In March, we shared the first three basic best practices for re-engaging your association members. Remember, as an emailmarketer, your list of […]. For a refresher, read part 1 here. Now, here’s the other three.
Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. I’ll be happy to feature it as long as it’s not too product centric.
Manage registration, marketing efforts, and product add-on revenue all through your main database. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Emailmarketing software. Multi-channel communications are truly the future of memberengagement.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. 1 CAE credit. More info/register. More info/register.
I’ll be happy to feature it as long as it’s not too product-centric. Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. 1 CAE credit. Thu 8/25 at 1 p.m.
I’ll be happy to feature it as long as it’s not too product centric. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). How to Ask the Right Questions to Improve Your Content and Drive MemberEngagement. – How to Personalize 5 Must-Have Email Templates. every Monday.
I’ll be happy to feature it as long as it’s not too product centric. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. EmailMarketing Workshop.
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. Follow Shana on LinkedIn. Jason Schofield. Jason’s current role: Co-Founder and CEO at Pathways to Empower.
Ambassadors help boost memberengagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. I’m happy to feature it as long as it’s not too product-centric. Voltaire Chapter ambassadors. Are You Talking to Me?!
What actually makes marketing automation useful? The real reason marketing automation software makes the marketer’s day-to-day more efficient is because it exponentially increases productivity and the level of insight you have about your marketing efforts, while decreasing the amount of time you have to spend on manual tasks.
A really good list of emailmarketing best practices. I’ll be happy to feature it as long as it’s not product-centric. and how to get the right statistics to prevent national and chapter level members from leaving. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc.
I’ll be happy to feature it as long as it’s not too product centric. Fri 10/21 from 12 to 4 p.m.* – Engaging Virtual Meetings Conference 3.0. Do you want to host the most engaging virtual meetings? How Association Marketers Are Using Digital To Grow MemberEngagement & Revenue. More info/register.
I’m happy to feature it as long as it’s not too product-centric. Jones, CAE, Director of MemberEngagement, American Staffing Association Sharon Newport, CAE, Principal, Sharon Newport, LLC Sat 8/10 at 4 p.m. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. . –
At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Market needs. non-members) would like.” Excellent list of ways to instantly show your product, membership, or program’s value. ( Quick hits. Pam Didner ). Twitter comes of age.
I’ll be happy to feature it as long as it’s not too product-centric. Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. Hear about some major considerations for online engagement.
I’ll be happy to feature it as long as it’s not too product centric. Learn about trends impacting memberengagement, member growth, measurements, outcomes, and sustainability. How to Conquer Changes in the Digital Marketing Space. Fri 10/28 at 12 p.m.* – EventTech Chat. More info/register. Host: GrowthZone.
I’m happy to feature it as long as it’s not too product-centric. Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. and current CAEs to share their knowledge and experience with the exam.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Host: Smart Meetings. Host: Grype.
According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Contextual personalization.
She talked about elevating engagement, including what’s going on in members’ heads during the six stages of memberengagement. Quick hits Improve responsiveness to your emails by implementing these four principles. Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo.
ASAE Demo Days is the perfect opportunity to learn about select products and services for associations. . Here are some of the things you’ll learn in this demo: The benefits of a cloud-based AMS – Last year, associations scrambled to move to a remote workforce and virtual interactions with members. It provides the capabilities?you?need
growth memberengagement onboarding revenue chamber associations. engage GrowthZone AMS leads database emailmarketing. automation software streamline website design productivity technology success. That’s huge for improving your social media algorithm and ensuring social posts reach more followers.
I’ve been harping on ASAE exhibitors the past few years to step up their emailmarketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Grazia Mohren, vice president of marketing, BizBash.
I’ll be happy to feature it as long as it’s not too product-centric. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. Here’s the list of next week’s learning events.
Emailmarketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. “Now, Now, we’re speaking to our members about how we can help them get to where they want to be in the future.
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