Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. 10 Association Communications Stats + Membership Tips. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. How close is your association’s IT leader to his description?

Washington 285

Washington Video Social Media DC 285

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Hear app best practices for driving member engagement and proven tactics from your peers to enhance your apps success.

Content 213

Content Strategy Revenue Education 213

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. 2017 remains all about member engagement, operational efficiency and revenue growth.

Report 100

Report Social Media Member Engagement System 100

Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Optimist Consulting

MARCH 26, 2014

The latest MemberWise network report has just been launched. Both these figures show a slight increase on figures from last year’s report. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%.

Report 100

Report Social Media Member Engagement Email Marketing 100

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

.orgSource

NOVEMBER 11, 2024

Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. More info/register.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

SEPTEMBER 13, 2024

Member experience. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Challenge your understanding of your association’s members. Discuss emerging trends in member engagement and learning preferences.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

MAY 3, 2019

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. . Mapping the Journey to Long-Term Member Engagement. Leverage Data to Drive Member Engagement.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Association Management 59

Reid All About it

JULY 13, 2018

A really good list of email marketing best practices. Learn how leveraging your association’s data fuels smarter, faster decisions that encourage member engagement, drive adoption and add value to the entire organization. The 2018 Membership Marketing Benchmarking Report. Host: Marketing General, Inc.

DC 37

DC Washington Member Engagement System 37

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Quick hits.

Education 354

Education Technology Strategy Revenue 354

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates.

Technology 370

Technology Strategy St. Louis System 370

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Software Email Marketing Social Media 159

ISAE

FEBRUARY 4, 2025

While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Email marketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.

Tools 40

Tools LMS Software Learning Management System 40

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

Analysis 142

Analysis eBook Software Report 142

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

Leadership 110

Leadership FAQ Member Engagement Member Experience 110

Reid All About it

FEBRUARY 12, 2021

Break Down Barriers to Early Engagement. Learn how to determine the best new member on-boarding process for your organization, increase new member engagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly.

Revenue 370

Revenue North Carolina Leadership Technology 370

Reid All About it

AUGUST 9, 2024

Benchmarking reports. Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. AI vs humans.

Cleveland 270

Cleveland LMS Press Release Content 270

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Web Tracking Is Your Marketing Automation Advantage. What Are They Telling You?

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. 2017 Key Performance Benchmarks: Email vs. Automation. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh DC Chicago Washington 150

Reid All About it

MAY 29, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. This webinar will explore top trends and key findings from the 2020 report.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

OCTOBER 28, 2022

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability. How to Conquer Changes in the Digital Marketing Space.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

SEPTEMBER 30, 2022

Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. – How to Capture Fresh Member Profile Data and Make It Actionable. Guest: Ed Barks. CAE credits.

Blended Learning 41

Blended Learning Education Software Marketing 41

Reid All About it

AUGUST 16, 2024

Ambassadors help boost member engagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. . The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws.

America 264

America Strategy Content Social Media 264

MemberClicks

NOVEMBER 1, 2024

Here are some primary goals that content marketing can help achieve: Member Acquisition: Reach potential members by showcasing your association’s value and thought leadership in the industry. Member Engagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Looking for other ways to improve member engagement? asked Reggie.

Case Study 120

Case Study Analysis System Member Engagement 120

Reid All About it

MAY 12, 2023

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. State of the association industry. More info/register. 1 CAE credit. . –

Chicago 201

Chicago Mooc Education Newsletter 201