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Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Love this idea. More info/register. .
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling memberengagement and achieving great results using emailmarketing and marketing automation. . – DC Lunch & Learn (Washington, DC). More info/register. Host: Informz. Wed 7/13 at 1 p.m.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Compliance training.
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