Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Use member data to strengthen communication. PS: Mad respect to my elder, Otis Redding, who actually wrote the song "Respect").

Communications 184

Communications millennials Tips Software 184

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. How community helps: Appeal to the next generation of members with a modern community experience. MTI chose online community as a tool for digital transformation. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

MAY 14, 2021

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.

Technology 341

Technology Strategy St. Louis Tips 341

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Is your association working to customize the member experience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience.

Recruiting 129

Recruiting Recruitment Social Media Member Experience 129

Association Briefings

DECEMBER 19, 2020

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. They expect it.

Marketing 52

Marketing eBook millennials Cost 52