Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

Nimble AMS

MARCH 30, 2023

Associations can leverage CRM software to enhance customer or member relationships. Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ?

Software 131

Software Member Experience Association Management Technology 131

.orgSource

NOVEMBER 11, 2024

Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

MAY 3, 2019

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Leverage Data to Drive Member Engagement. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

MAY 29, 2020

With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

SEPTEMBER 13, 2024

Member experience. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates.

Technology 370

Technology Strategy St. Louis System 370

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Reid All About it

OCTOBER 21, 2022

Mary Ellen McIntire, politics reporter with CQ Roll Call covering House and Senate campaigns. Daniela Altimari, campaigns and elections reporter at Roll Call. Member Engagement is Hard! Learn how associations can go from surviving to thriving by leveraging insights from the 2022 Association Benchmarking Report.

Revenue 45

Revenue Email Marketing Education Review 45

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. What values do members prioritize at their associations? Here are the top five member priorities to get you started: . Code of ethics. Download now.

Leadership 110

Leadership FAQ Member Engagement Member Experience 110

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.

Marketing 149

Marketing Software Guidelines Email Marketing 149

GrowthZone

JUNE 21, 2021

Analytics and reporting. Financial reporting. Custom member portal. Member prospector. Board member reporting. Email and text communications. Email marketing. FEATURES: Marketing. Custom reporting and analysis. Member communication. Email marketing.

System 148

System Software Directory Membership Management 148

Nimble AMS

DECEMBER 11, 2022

Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Is your association working to customize the member experience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience.

Recruiting 128

Recruiting Recruitment Social Media Member Experience 128

Reid All About it

MAY 14, 2021

Instructor-Led Training: Ideas to Help You Deliver a Classroom Experience to Virtual Learners. Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Horacio Gavilan, Executive Director, Hispanic Marketing Council. Tue 5/18 at 3 p.m.

Technology 341

Technology Strategy St. Louis Tips 341

Nimble AMS

SEPTEMBER 6, 2024

Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the member experience. Salesforce is the leader in CRM and service, making Salesforce CRM an ideal platform for a modern AMS.

Software 97

Software Member Experience Innovation System 97

Reid All About it

MAY 29, 2020

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. This webinar will explore top trends and key findings from the 2020 report.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. More info/register (PAR members only). Functional Expense Reporting Functional expense reporting is one of the more complicated areas of nonprofit U.S. Employee retention.

Chicago 207

Chicago Education Revenue Newsletter 207

Higher Logic

JANUARY 31, 2019

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Communications 184

Communications millennials Tips Software 184

Reid All About it

SEPTEMBER 30, 2022

They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. – How to Capture Fresh Member Profile Data and Make It Actionable. A true hero.

Blended Learning 41

Blended Learning Education Software Marketing 41

Socious

DECEMBER 14, 2016

Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Luckily, you already have the tools you need to personalize the member experience. Method #5) Email Marketing.

Software 100

Software How To Tips Member Experience 100

Protech

FEBRUARY 26, 2025

Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best member experiences possible without spending excessive time and effort on the program.

Membership Management 52

Membership Management Software Directory Price 52

Reid All About it

AUGUST 6, 2021

Do your members seek connections and conversations with their peers, and low-commitment ways to contribute their expertise? The answer is member advisory groups , says WBT Systems. AMS reports. You can’t expect your reports and dashboards to prompt action all by themselves, says MemberSuite. More info/register.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Reid All About it

OCTOBER 5, 2018

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. How to Fuel Exceptional New Member Experiences.

DC 170

DC Washington Tools Certificate 170

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Social Media 147

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience. asked Reggie.

Case Study 120

Case Study Analysis System Member Engagement 120

Reid All About it

JULY 7, 2023

. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. CAE credit. CAE credit.

Education 195

Education Tools Chicago Technology 195

GrowthZone

NOVEMBER 23, 2020

Analytics and reporting. Financial reporting. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Email marketing. Email marketing. Robust reporting and analytics. Member directories.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

FEBRUARY 25, 2022

If you want to know what’s going on with chapters at other associations and how your chapter network compares, check out the 2022 Chapter Performance & Benchmarking Report from Billhighway and Mariner Management. Presenter: Todd Unger, Chief Experience Officer, SVP Marketing & Member Experience, American Medical Association.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

NOVEMBER 9, 2018

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. See real-life examples from your association peers using marketing automation to keep members coming back year after year. .);

Chicago 175

Chicago DC Washington Software 175

MemberClicks

NOVEMBER 1, 2024

Common content types for associations include: Blogs and Articles: Share industry insights, tips, and expert perspectives that members can use in their careers. Newsletters: Regularly update members on association news, upcoming events, and valuable resources. What knowledge or resources do they seek?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

Certificate 195

Certificate Class Content Committee 195

Aptify

MARCH 30, 2023

For example: How much will it cost if a percentage of your membership base leaves due to a poor member experience? The right membership software can help you provide a modern, convenient member experience. Is it specifically designed to point out opportunities for an increase in members or revenue?

Software 72

Software How To Membership Management System 72

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Number of users Depending on the number of people who need to run reports or get administrative access, your cost will fluctuate accordingly.

Software 52

Software Association Management How To Email Marketing 52