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Liz Palm | Marketing Director, Protech Associates. Association Tech Tip #1: Put Data + Artificial Intelligence (AI) to Work. If you’re automating your emailmarketing communications, you’re using AI. Association Tech Tip #2: Embrace B2B Partner Collaboration to Support Digital Transformation. Need inspiration?
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.
Software tools that gather behavioral data, like online communities , are extremely valuable as you seek to understand and retain your younger members. If you know from their email clicks that younger members are consistently interested in information about mentorship programs, you have valuable data to tailor your strategy.
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During the last one, they introduced their event safety playbook full of tips and resources. They recently shared a list of must-have technology for remote work along with tips for selection and implementation. Horacio Gavilan, Executive Director, Hispanic Marketing Council. 5 Ways to Enhance the Modern MemberExperience.
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Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Luckily, you already have the tools you need to personalize the memberexperience. Method #5) EmailMarketing.
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Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
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Personalized experiences created by your AMS. Using a platform-based AMS, associations can personalize the memberexperience in multiple ways. To give members what they want from the very beginning, consider adding a live chat option to your association’s website. Smart, automated emailmarketing.
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Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. First and foremost, personalization is a powerful tool to boost member value by improving the memberexperience. This is the first emailmarketing design trend on this list.
.); and how to get the right statistics to prevent national and chapter level members from leaving. How the MemberExperience Shapes the Association Space. Learn how to shape the member journey and take insightful actions and decisions to enhance every interaction with your members. Lunch provided. 1 CAE credit.
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Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
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Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with emailmarketing campaigns following at 35%. Optimize your emails Remember, email is still a top promotional channel.
What Content is Relevant for Association Members An effective content marketing strategy leverages different types of content that cater to various member needs and preferences. Newsletters: Regularly update members on association news, upcoming events, and valuable resources.
Robust management tools: Features like powerful analytics, as offered by Disciple, allow you to tap into community behaviors and trends, refining your strategies and enhancing memberexperiences. Emailmarketing: Reach out to your existing subscriber base. Engagement features: The goal is genuine connections.
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Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
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