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Association Brain Food: 12.6.24

Reid All About it

How to Build an Exceptional Member Experience Learn about the key pillars of an exceptional member experience, and how to harness member insights to inform business decisions, build a member-driven education program that’s scalable, and implement tools and technology to drive engagement and revenue.

Content 213
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Association Brain Food: 2.7.25

Reid All About it

– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Chicago 275
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Association Brain Food: 1.10.25

Reid All About it

Membership Monday: Email Marketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want.

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136
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Association Brain Food: 8.16.24

Reid All About it

Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. More info/register. Host: Zuddl Wed 8/21 at 12 p.m. –

America 264
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Association Brain Food: 8.9.24

Reid All About it

Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. More info/register. Host: Zuddl Tue 8/20 at 2 p.m. More info/register.

Cleveland 270
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Association Brain Food Weekly: 5.14.21

Reid All About it

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.