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Association Brain Food: 2.7.25

Reid All About it

Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Im happy to feature it as long as its not product-centric. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Chicago 275
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Association Brain Food: 12.6.24

Reid All About it

The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. I won’t share or sell your email address. Im happy to feature it as long as its not too product-centric. Purchasing decisions. Fri 12/6 at 4 p.m.*

Content 213
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Association Brain Food: 1.10.25

Reid All About it

Im happy to feature it as long as its not product-centric. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit? Let’s discuss special member-only perks and strategies that really boost engagement. Fri 1/10 at 12 p.m.*

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Association Brain Food Weekly: 5.14.21

Reid All About it

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. I’ll be happy to feature it as long as it’s not too product centric.

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Association Brain Food: 8.9.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Host: Maven Speakers: Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io, previously ClickUp and ZoomInfo Julien Sauvage, GVP, Marketing at Clari, previously Gong and Salesforce Natalie Taylor, Head of Marketing at Capsule Wed 8/14 at 9 a.m.

Cleveland 270
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Association Brain Food: 8.16.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. . –

America 264
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Association Brain Food: 2.14.25

Reid All About it

An effective onboarding experience helps a new member figure out how to take full advantage of their membership and increases the likelihood theyll renew. Becky Pierson Davidson describes the onboarding practices of for-profit product communities that you should steal for your new members. Membership renewals. 1 CAE credit.

Chicago 252