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Association Brain Food: 12.6.24

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Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Do you find that your Board forgets information, even after youve given thorough reports? Membership meetups. 2025 Gear Up!

Content 213
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Association Brain Food: 1.10.25

Reid All About it

Membership Monday: Email Marketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want.

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Association Brain Food: 2.7.25

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If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275
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Association Brain Food: 8.9.24

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Benchmarking reports. Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. AI vs humans.

Cleveland 270
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136
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Association Brain Food: 8.16.24

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Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Hear about the findings of VoterVoice’s 2024 Advocacy Benchmark Report, packed with the latest data, trends, and actionable strategies to elevate your grassroots efforts.

America 264
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Association Brain Food Weekly: 5.14.21

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Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Tue 5/18 at 3 p.m.