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Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. Discover insights from each organizations automation adoption journey.
Host: UST Education Speakers: Sam Bush, Partner Marketing Manager, Netstock Kate Coffey-Bacon, VP of Marketing and Events, US Transactions Corporation/UST Education Mary Miller, Director of Marketing, PayTrace Wed 2/12 at 12 p.m. Niero, PhD (moderator), Vice President, Professional Testing, Inc. Wed 2/19 at 2 p.m.
Membership Monday: EmailMarketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want.
That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Presenters: Beth Arritt, Product Marketing Manager, Higher Logic.
Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Hear what other teams are doing that you could also be doing. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws.
by Jeremy Wayne Tate Presence: culture is about calendars, not offices—how to intentionally design your team’s use of calendar time. | Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Now, they can’t keep up with demand. |
As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. While this process can require a lot of effort and coordination from your team, it can be very rewarding to support your members with opportunities for education and networking.
– Developing Learner Personas with MemberInsights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more.
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