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5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid. Presenters: millennials Molly Phayer and Erica Salm Rench.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.
Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Get a close look at how to use content marketing to support your eLearning programs and what tools are best for promoting participation, engagement and unified learning. Host: Association CareerHQ and Millennial Week DC.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Key Findings from the 2016 Association EmailMarketing Benchmark Report.
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Online education’s role in membership marketing. Emailmarketing.
Tip: Use marketing automation to improve targeted communications. Check out this real example to learn how a targeted marketing plan increased one association’s education revenue by 32 percent, or $57,000. #10.
– How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Presenter: John S. Foster, Esq., Wed 2/27 at 12 p.m. Young Members 2.0.
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.
If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. *All times are Eastern Standard Time unless otherwise noted. 1 CAE credit.
Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. More info/register. Host: Blue Sky eLearn.
The report, which looks at the top B2B marketing strategies needed to thrive in the post-COVID recovery, focused on three key areas; demand generation, revenue acceleration, and communicating in a post-COVID world. Virtual events are the second most popular lead generation tactic for B2B marketers. Based on GDS client feedback.
With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your emailmarketing efforts.
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