Higher Logic

JUNE 21, 2018

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). In fact: 87% of associations consider marketing automation an important part of their current strategy.

Report 149

Report Marketing Survey Resources 149

Aptify

JUNE 6, 2024

Here’s what to look for in software that will take your organization well into the future. When your association or union is large and complex, you have unique goals and challenges to address – and your organization changes over time. This infographic will help you make the right choice for your organization.

Membership Management 136

Membership Management Software Organization Tips 136

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Matt Locke at Attention Matters suggests three tactics for making your organization seem like a safe choice. Content marketing.

Content 213

Content Strategy Revenue Education 213

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Here’s a list of the most common options: Name Contact info (phone, email, etc.)

Directory 147

Directory Organization How To Social Media 147

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Organizer: Claudia Trapp, International Registration Plan, Inc. Follow Blog via Email.

Washington 285

Washington Video Social Media DC 285

Nonprofit Marketing Guide

DECEMBER 28, 2020

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. What kinds of tactics do you use for email marketing and website? Can you easily set boundaries at your organization?

Report 116

Report Communications Social Media Email Marketing 116

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance. Where does your email marketing program stand on these criteria? (If

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 78

Email Marketing Price Marketing Cost 78

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.

eBook 176

eBook Email Marketing Report Tools 176

Higher Logic

AUGUST 30, 2018

Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better. For years, organizations have focused on sheer list size – more names in the database means more chances to be seen, of course!

Tips 185

Tips How To Email Marketing Content 185

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. More info/register (ASAE members only).

NJ 258

NJ Email Marketing System Education 258

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “In

Marketing 133

Marketing Email Marketing Report Content 133

Associations Now

MARCH 1, 2019

A new report from Return Path makes the case that email subscriber disengagement can be a sign that your messages could be soon to hit the spam folder. If you’re sending a lot of emails, you already know that the spam folder is not the place you want to be. So what’s an email marketer to do, anyway? The solution?

Report 100

Report Email Marketing Education Survey 100

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

.orgSource

NOVEMBER 11, 2024

The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.

Tools 88

Tools Technology Strategy Innovation 88

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. Word-of-Mouth Recommendations. Local Events/Meetings.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

OCTOBER 21, 2022

Good organizations develop their employees while great organizations develop their people. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Roger Haskett: Ultimate Virtual Pub Trivia. Mon 10/24 at 1 p.m. – And right now, you’re thinking: “What’s the difference?”

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Higher Logic

OCTOBER 4, 2018

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. For when you need to stay organized: Evernote : Take notes in Evernote to keep them organized and available on the go. Out of space?

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

APRIL 24, 2018

It’s made them some of the more creative and efficient organizations we’ve ever seen. Analytics – Your tracking tools should lead to dashboards and reports showing the variety of opportunities you have, how well they’re performing, and the real-dollar ROI of your programs. 3 Non-Traditional Uses for Volunteer Tools. Award Submissions.

Tools 225

Tools Software Review Conference 225

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “In

Marketing 100

Marketing Email Marketing Report Content 100

Reid All About it

OCTOBER 11, 2019

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Education Content 50

GrowthZone

JUNE 21, 2021

GrowthZone Chamber Edition provides chamber professionals with a powerful, easy-to-use system to manage the daily workflow of running their organizations. Analytics and reporting. Financial reporting. Board member reporting. Email and text communications. Email marketing. FEATURES: Marketing.

System 148

System Software Directory Membership Management 148

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 47

Email Marketing Marketing New York Guidelines 47

Higher Logic

MAY 8, 2019

Many associations see membership as an automatic email opt-in. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. The level of staff involvement varies greatly in implementation, maintenance, and preparing and analyzing reports. Staff time. Others are self-sufficient.

How To 197

How To Cost Price Project 197

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. 1 in 3 (32%) of respondents say their organization has no process for measuring engagement. Where does yours stand?

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Trust Is a Must: 3 Ways to Build Trust in Your Healthcare Organization.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

MAY 29, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council. Organizer: Robert Taflinger. This webinar will explore top trends and key findings from the 2020 report. Mon 6/1 at 1 p.m. 1 CAE credit.

San Diego 259

San Diego Strategy Conference eBook 259

Nimble AMS

MARCH 30, 2023

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? The combination of AMS + CRM can also empower you to become a data-driven organization.

Software 132

Software Member Experience Association Management Technology 132

Reid All About it

OCTOBER 28, 2022

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. How to Conquer Changes in the Digital Marketing Space.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

MAY 12, 2023

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

SEPTEMBER 13, 2024

For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. The report offers advice on elevating MX, such as adopting an agile mindset and rethinking your approach to learning if you want to outpace the competition. .

LMS 270

LMS Revenue Certificate Content 270