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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Membership value. Association media. Call-a-member month.
Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. Presenter: Catherine Hackney, principal, Confident Communities Consulting. Presenters: Michael Hoffman, CEO of Gather Voices. More info/register. Host: EventMobi.
Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. Presenter: Bonnie Wallsh. Maximizing Revenue through Smart Pricing Strategies. Presenters: Ann Davey, CEO, Massage & Myotherapy Australia. VIVid Virtual Presentations.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. If so, CSR funds could present opportunities for you. Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register (ASAE members only).
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart. Presenters: Liz Lathan , CEO, Haute Dokimazo. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: . Presenters: Walter Calvert, Partner, Corporate, Venable LLP .
Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY. – How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Host: Fridays@4.
James Young at Product Community shares ten revenue-generating product ideas. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. If so, CSR funds could present opportunities for you. Product ideas. But how do you get it?
Conversations will include presentations and attendees discussing challenges and key points on each topic. Presenter: Mike Pennington, CAE, Novi Evangelist. Presenters: Vivian Swertinski, Sr. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association.
Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Host: American Marketing Association.
Membership Monday: EmailMarketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. 1 CAE credit.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. AI for associations.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Presenter: Jenny Saucerman, instructional designer. Host: American Marketing Association. Presenter: Paige Leidig, CMO, NetBase. Presenter: Pat Schaumann, CMP, CSEP, DMCP, HMCC. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas.
The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Jennifer Prozinski, Partner, Venable LLP. Host: Venable LLP.
Presenter: Tim Schurr, Schurr Success, Inc. Presenters: Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. More info/register.
Presenter: Jessie States, CMP, CMM, Director, MPI Academy, Meeting Professionals International. Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners. Presenters: Harrison Coerver and Mary Byers, CAE, authors, Race for Relevance. Presenters: Dean West, FASAE, founder and president, Association Laboratory.
Presenters: Melissa Eggert and Nikki Gonzales from Soundings. Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. Presenter: Alfred McKelvy, Sr. CMP credit. More info/register.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Presenter: Heather Mansfield, Nonprofit Tech for Good. More info/register. Tue 8/23 at 12 p.m.
“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. EmailMarketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.
“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. EmailMarketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.
New volunteer leadership and work environments have increased the need for conversations and meetings that focus as much on connection and listening as on the content presented. Find Hidden Gems in Your Data & Discover New Revenue Opportunities. How to Leverage Healthcare Data to Add Member Value and Increase Revenue.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Presenters: Ronald M. Quick hits.
If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. New Member Acquisition.
Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Presenters: Marc Berger, National Nonprofit Tax Services Director, BDO USA, LLP. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. Presenter: Dr. Amanda Batson, ADB Partners.
Do we sound like a broken record yakking on and on about emailmarketing? We are fired up right now about making sure nonprofits are following emailmarketing best practices. We’ve pretty much dedicated the entire month of February to emailmarketing training. Presented by Kivi Leroux Miller.
Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. More info/register. 1 hour CMP.
Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Presenter: April Dunnett, Account Manager, Naylor Association Solutions. Presenters: Julie Sciullo and Mark Lowry of Association Analytics. Presenter: Sean Brooks, Director of the Citizen Clinic, Center for Long-Term Cybersecurity at UC Berkeley.
Presenter: Janelle Spratley, HR Generalist. Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless emailmarketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost.
A really good list of emailmarketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Explore pricing and marketing practices that will lead to success. Presenters: Amanda Batson and Steve Wells. Harvard Business Review ). TechCrunch ).
Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Repurposing content is taking previously published work and presenting it in a new way. Engage members full circle by referencing your content in your current presentation.
Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenters: Douglas B. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. More info/register. Tue 6/21 at 12:30 p.m.
WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Presenter: Polly Karpowicz, CAE, co-chair of the ASAE Task Force on Workforce Development and Senior Director, the Center for Association at Westat.
Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. CMP credit.
Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. Host: American Marketing Association. Presenter: Drift’s Sr. Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP.
Presenter: Kristy Sadler, CMO at EventMobi. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Presenters: George Constantine, Partner, Nonprofit Organizations Practice, Venable LLP. Presenter: Lisa Skeete Tatum, founder and CEO of Landit. More info/register. Host: EventMobi.
Presenter: Matthew Zablud, Partner, Beekeeper Group. Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. Presenter: John S. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Presenter: Deborah Gee, experience design lead for Lululemon.
Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. More info/register. More info/register. 1 CAE credit.
Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
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