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Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. 1 CAE credit. More info/register. 2025 Gear Up!
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. EmailMarketing Workshop. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4. More info/register.
Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges.
Topics can include: tools you can use for your problem; emailmarketing; social media marketing; website design and function; user experience; interpreting analytics; digital advertising; search engine optimization; and marketing automation. Small Association Forum for Executives (Northern Virginia).
And give your remarks on emailmarketing book. Tony serves as the senior vice president of Marketing General, Inc., in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).
Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register.
Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. Presenters: Higher Logic’s resident emailmarketing experts, Beth Arritt and Vivian Swertinski. Host: Virginia Society of Association Executives. More info/register. Wed 9/15 at 1 p.m.
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