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Learn how to create high-quality text, image, video, and other content through hands-on time in class. Videomarketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Earn one CAE credit for each live session you attend. Good humans.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Emailmarketing. Here’s how the AOA team did it.
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Host: Marketing General Inc.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register (ASAE members only).
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit.
Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc.
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Carl Weaver, Broken Column Press Mon 12/9 at 11 a.m. More info/register.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4.
Speakers: Jimbo Clark: Let’s Get Phygital: Engaging Beyond the (Video) Box! This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. More info/register. Mon 10/24 at 1 p.m. – every Monday.
2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. Getting Started with Video: Learning the Basics. Matthew Pierce, learning & video ambassador, TechSmith.
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Email Camp: Deliverability Domination Find out how to overcome deliverability challenges so you can land in your fans’ hearts, minds, and inboxes.
This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. How to Conquer Changes in the Digital Marketing Space. Mon 10/31 at 1 p.m. – Extended episode with exercises. every Monday. Tue 11/1 at 3 p.m.
Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or emailmarketing software to identify these members. Recruit technology tutors to provide one-on-one tutorials to fellow members at association events. Digital skills.
This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register. Host: Remo. Mon 7/19 at 1 p.m. –
Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Rock Digital Marketing In the digital world, having a strong online presence is key to reaching new members. Digital marketing for associations is budget-friendly and super effective. Ready to jazz up your membership game?
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Emailmarketing news.
If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Staffing issues. Board governance. More info/register. Host: Fridays@4.
Aptify shares 50 ways to boost member recruitment and retention. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Membership. I bet a craft beer you haven’t given all of these solid ideas a shot.
Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. How to Make VideoMarketing Really Work for ANY Association or Business (Alexandria VA Brown Bag).
Episodes are published Monday mornings in both audio and video format on most podcast services. Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. No plan, no progress. Good listens I love listening to smart people having interesting conversations. Do This, Not That!
Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register.
Videos and Webinars: Offer engaging, visual content like instructional videos, interviews with industry leaders, and live or recorded webinars. Plan Content Types: Decide which content formats (blog posts, newsletters, videos, etc.) professional development, advocacy, industry updates).
Automation Tools are software that performs tasks automatically to reduce manual effort, such as emailmarketing automation. Outline the process for recruiting, training, and integrating new volunteers into your organization. Systematization is arranging something according to a system or plan.
Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Leverage Geofencing Geofencing is a digital marketing strategy that allows healthcare providers to focus their advertising efforts on individuals within a specific geographic location. But they watch videos more.
Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to emailmarketing. How to Use Video for Event Marketing: Before, During & After. Learn how to use video to drive event awareness and boost attendance.
These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Emailmarketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.
They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Adoption and retention followed. Irrelevancy will only turn them off.
Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. 1 CAE credit. Location: Washington DC. More info/register.
Segmented emailmarketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! USD per registrant Best for: all sorts of events that need registration Mobilize Mobilize is a platform to manage events and recruit volunteers.
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts.
Emailmarketing remains king … but Facebook and Twitter are close behind. The study found that 94 percent of nonprofits rely on emails, while 88 percent rely on Facebook and 79 percent on Twitter. “It’s a matter of being strategic, not buying more technology,” Ward said in a news release.
Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Leverage Geofencing Geofencing is a digital marketing strategy that allows healthcare providers to focus their advertising efforts on individuals within a specific geographic location. But they watch videos more.
Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our emailmarketing. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on emailmarketing. #4
Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? Develop attention-grabbing messages. Open new doors and relationships. Advocacy wins.
Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Marketing Tools : Social media and emailmarketing functionalities. What Is a Membership Website? It helps to know what you’re building before diving into the how.
For each donation made, the responder got a vote on what video would be produced for the conference. And give your remarks on emailmarketing book. Unleash the Power of Market Testing in your Membership Recruitment. Know the Numbers on Membership Marketing. (1). Membership Marketing Formulas. (4).
AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. You can include photos, videos, and links to event registrations that will engage your members.
Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. EmailMarketing Dues reminders, member communications, welcome emails, and more.
The 1,000+ association execs who completed the course learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. Discover key trends and actionable strategies to elevate your emailmarketing and boost member engagement.
Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Host: Fridays@4 Mon 4/15 at 8 a.m.
Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. 30-Minute Monday | Unlocking Video’s Potential. We talked about providing white glove services and solutions that empower anyone to create and share video content, from anywhere, in any online environment. LMS-AMS integration. Quick hits. Host: ASAE.
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