This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Membership value. Association media. Call-a-member month.
Email is an important component of any modern marketing strategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. EmailMarketing Creates Background Noise. What it does, it does…fine.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
According to Litmus’s 2021 State of EmailReport , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your emailmarketing and the newsletter comes in and nurtures that relationship.
Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Gen Z and events. 1 CAE credit.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Emailmarketing software.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Do you find that your Board forgets information, even after youve given thorough reports? Luke Burgis [A revealing one to ponder.]
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Membership Monday: EmailMarketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. 1 CAE credit.
On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at emailmarketing and fundraising using data from these reports: Sage Nonprofit Solutions EmailMarketingReport 2012 (Sage). Email Lists.
5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.
How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. Tue 10/25 at 3 p.m.
James Young at Product Community shares ten revenue-generating product ideas. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Product ideas. He doesn’t think of them as visionary, but some of them are new to me.
This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit. More info/register.
Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. 2021 Nonprofit Cybersecurity Incident Report. EmailMarketing Workshop. How to Increase Your Corporate Sponsorship Revenue. Maximize Your Data: Non-Dues Revenue on (Legal) Steroids.
I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. 2017 remains all about member engagement, operational efficiency and revenue growth.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. AI for associations.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. The weekly list of free educational events and resources for the association community…. Work shutdown rituals.
MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Find Hidden Gems in Your Data & Discover New Revenue Opportunities. How to Leverage Healthcare Data to Add Member Value and Increase Revenue. Instructional design.
Do we sound like a broken record yakking on and on about emailmarketing? We are fired up right now about making sure nonprofits are following emailmarketing best practices. We’ve pretty much dedicated the entire month of February to emailmarketing training. Do we care? Not great. (We’ll
Generate revenue. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Analytics and reporting. Financial reporting.
Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. Non-dues revenue partners. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. That’s why marketing often falls prey to the classic spray and pray model. CAE credit.
Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip: Use marketing automation to improve targeted communications. 10 Association Communications Stats + Membership Tips.
I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an emailmarketer in the association and B2B demand generation world.
Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.
Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Tips to Extend Your Event’s Reach and Revenue. CAE credit. More info/register. Host: orgCommunity.
No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit emailmarketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why emailmarketing is important for your nonprofit association or chamber.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Emailmarketing.
This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. State of the association industry. More info/register. 1 CAE credit.
Our solution includes : guests’ management in a single database, event and sessions’ registration, free events and with paid admission, emailmarketing, registration forms, websites, and surveys, rich analytics and custom reports, badge design and on-site printing , on-site and virtual check-in , branded event apps, and more!
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
AMS reports. You can’t expect your reports and dashboards to prompt action all by themselves, says MemberSuite. Reports are just one piece, but an essential piece, of a strategic framework for decision-making and action.” The uncertainty gives you a queasy feeling when seeking sponsorship revenue. More info/register.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.
Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Tue 5/18 at 3 p.m.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. This webinar will explore top trends and key findings from the 2020 report.
Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange. Julie Stuck, email strategist, Validity. Boost engagement and revenue by learning the C.P.R
Learn which key strategies are so essential to the future of associations and why, what principal challenges are facing associations as the sector continues to change in relation to current events, and how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board.
When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as emailmarketing, event registration, and website functionality). Web Tracking Is Your Marketing Automation Advantage. What Are They Telling You?
A really good list of emailmarketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Explore pricing and marketing practices that will lead to success. The 2018 Membership Marketing Benchmarking Report. Harvard Business Review ).
If you want to know what’s going on with chapters at other associations and how your chapter network compares, check out the 2022 Chapter Performance & Benchmarking Report from Billhighway and Mariner Management. Non-dues revenue. 5 Powerful Growth Strategies to Boost Non-Dues Revenue for Your Association in 2022 and Beyond.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content