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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. AI tool for events. I haven’t heard about this kind of tool and maybe you haven’t either. How many have a file folder full of individual spreadsheets or reports? Association AI. Host: rasa.io

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks. Common Volunteer Management Tools. Depending on your software, you may know these tools by different names, but they should be included in most volunteer platforms. Award Submissions.

Tools 225
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Association Brain Food: 2.21.25

Reid All About it

Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Gen Z and events. CAE credit.

Arlington 258
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Report: Association Email Open Rates Dropping

Associations Now

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. According to the report, average open rates fell to 35.6 To avoid that fate, the report makes a number of suggestions about improving email engagement.

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