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The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Do we sound like a broken record yakking on and on about emailmarketing? We are fired up right now about making sure nonprofits are following emailmarketing best practices. We’ve pretty much dedicated the entire month of February to emailmarketing training. 60-Minute Jump Starter Workshop.
Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. EmailMarketingWorkshop. How to Increase Your Corporate Sponsorship Revenue. Maximize Your Data: Non-Dues Revenue on (Legal) Steroids. Host: Community by Association. 1 CAE credit.
Does your association have a popular conference workshop or training class you want to convert into an online learning program? – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Presenter: John S. Foster, Esq., CHME, attorney at Foster, Jensen & Gulley. Alexandria VA).
4 Outdated Email Practices & How to Modernize your EmailMarketing Program. Learn about four emailmarketing practices that may be hurting more than helping, and the steps to take to supercharge your email program and drive more conversions. Host: Professionals for Association Revenue. CAE credit.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.
Top Ways to Skyrocket Revenue in 2019 and Beyond. Learn about the top 5 ways to generate non-dues revenue, pitfalls to avoid when executing these strategies, and how to increase membership while meeting modern member expectations. Organizer: Talisa Thomas-Hall, ACS ALB, VC4, THE ASSOCIATION WHISPERER. Thu 2/21 at 1 p.m. –
Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.
Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA). Measure What Matters Workshop (Alexandria VA).
Study Finds Nonprofits Have Optimistic Staffing and Revenue Outlooks Julia Campbell shares The Problem with Nonprofit Storytelling with Maria Bryan Find out How To Define Your Target Audience. Mention has 4 Ways to Create and Organize Your EmailMarketing Calendar for 2023. Want to start a blog? M+R has listed a few.
Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. This introductory workshop focuses on social media, member engagement, and creativity. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.
Do we sound like a broken record yakking on and on about emailmarketing? We are fired up right now about making sure nonprofits are following emailmarketing best practices. We’ve pretty much dedicated the entire month of February to emailmarketing training. 60-Minute Jump Starter Workshop.
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Emailmarketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
Learn how to identify and use signals throughout the buyer’s journey, create demand using strategies that capture and act on signals, integrate AI to increase marketing and sales impact, and evaluate success using unified metrics across sales and marketing. More info/register. More info/register. Host: Zuddl Wed 8/21 at 12 p.m. –
Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing!
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. Emails That Don’t Creep But Get You…Like Really Really Get You.
Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. There’s no question that marketing automation is a hot topic with chambers. How it’s like emailmarketing on steroids. Learn more.
Outline your offerings Clearly define your offerings, such as one-on-one coaching, group workshops, or long-term mentoring programs. Create a clear presentation Your services must be presented clearly and compellingly on your website, brochures, or other marketing materials. Automate when possible Automation can save you valuable time.
Revenue Development With these features, your organization can implement and manage additional revenue streams like fundraising and e-commerce. Your association knows that the best way to protect its financial health is to diversify revenue streams beyond dues payments.
But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.
Your membership model will help you figure out: Different membership levels Revenue sources Marketing activities Events and conferences When you clearly define your membership model, you can craft website pages that are relevant to each segment of your member population. Template Variety : Multiple design options for brand alignment.
Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. EmailMarketing. Associations host all kinds of events, from workshops and conferences to auctions, networking events, and more.
Direct revenue stream: This isn’t just about monetization; it’s about mutual trust. A consistent revenue stream not only ensures a community’s financial sustainability but also underscores the perceived value by its members, reinforcing its longevity and stability. Catering to budding authors?
Part 2: Selling your membership Now, let’s get to the juicy bit – how do you sell your membership so that you are bringing in new members and scaling your revenue? Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, emailmarketing, content marketing, and SEO.
Elevate Your Email Campaigns: Data-Driven Insights for 2025 Hear insights from Higher Logics annual Association Email Benchmark Report, tailored specifically for marketers in associations and nonprofits. Discover key trends and actionable strategies to elevate your emailmarketing and boost member engagement.
Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. GrowthZone describes the benefits of marketing automation and how it differs from emailmarketing. Host: Professionals for Association Revenue. Quick hits. Amanda Kaiser ). Carolina Gomez Gilbert ).
With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your emailmarketing efforts.
Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. Event Revenue and Sponsorship ROI. Boost Membership and Non-Dues Revenue By Becoming a Career Hub. More info/register. Host: McKinley Advisors. Tue 4/27 at 1 p.m.
Association Success Circle: A Marketing Framework For Association Membership Success Workshop. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. Presenters: Higher Logic’s resident emailmarketing experts, Beth Arritt and Vivian Swertinski.
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