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However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
Host: ASAE Marketing Professionals Advisory Council Speakers: Laura Sparks, Jennifer Ginest, and other special guests from the ASAE Marketing Council *All events are online at Eastern Daylight Time unless otherwise noted. What strategies can you implement to close this engagement loop? Fri 10/11 at 4 p.m. More info/register.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Emailmarketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups. Association finances.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Membership marketing. Tony Rossell at Marketing General Inc.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Without the right skills in place, associations risk falling behind competitors that have embraced new technologies and trained their teams accordingly. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs. Develop data-driven marketingstrategies that resonate with different member segments.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market.
The key to achieving this objective is having an effective event marketingstrategy. When you have a strong event marketingstrategy, it ties everything together so you align all your elements of planning together. What is an Event MarketingStrategy? What is an Event MarketingStrategy?
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of EmailMarketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.
Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketingstrategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.
Lets look at some of the things you can do to create a successful data management strategy, and most importantly, how building one can offer you a competitive advantage when it comes to planning and running your campaigns for the coming year! Train your Team on Data Entry How boring!
Heres a roadmap to help associations integrate AI into their member engagement strategy: Identify Objectives : Define which aspects of engagement need improvement, such as retention or event participation. Start Small and Scale Up : Begin with a single initiative, like personalized emailmarketing, and gradually expand as you see results.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.
Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.
This localized strategy also enables greater hands-on involvement, including the opportunity for in-person strategy sessions. Known as the 30-Mile Loyalty Strategy, this approach helps businesses cultivate client delight and build lasting connections within their local community. They engage more with these familiar companies.
Still, there is an overwhelming amount of technology and techniques marketingteams need to sift through. Every marketingteam is different – but telling you one size doesn’t fit all will not help. Curating an impossibly long list of “The Top 365 Marketing Tools You Need to Start Using Now!” EmailMarketing.
If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.
That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Event safety. More info/register. Host: Omnipress. Tue 5/18 at 4 p.m. –
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. You’re on the same team. But don’t fret - today works, too!
Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. More info/register. Host: ASAE. More info/register.
EventsCase launches a new product, EmailMarketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration.
No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit emailmarketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why emailmarketing is important for your nonprofit association or chamber.
They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.
Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Emailmarketing news. Volunteer burnout.
Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their emailmarketing efforts. Listen here!
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. More info/register.
Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. However, long before the event even happens, your team has to be on the move. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes.
Bill Conforti, of Association Analytics, will moderate the conversation and cover topics from getting started with data governance to guiding a team of data stewards. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. 1 CAE credit. 1 CAE credit. More info/register.
Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. Would you like to be part of a team focused on achieving public affairs objectives at the state and local government level across the country? research in order to discover proposed rules, proposed legislation, etc.)
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In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Hear what other teams are doing that you could also be doing. Website hosting. There’s still hope!
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Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. Alyssa Ford, Data and Strategy Lead at Tech Impact. Host: Idealware.
To articulate your value proposition to current and prospective members, you need to build a membership marketingstrategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.
EmailMarketing Workshop. Learn the do’s and don’ts of association emailmarketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates).
I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy , who are both looking at the best ways to staff what are essentially content marketingteams, even though the organizations don’t call them that. Chief Marketing Officer or Marketing Manager –Ties all marketing activity back to organizational goals.
High-performing teams don’t leave relationships to chance. John Chen: Engaging Virtual Jeopardy, Engaging Virtual Team Building Games. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Hear about key shifts in how associations are evolving their member engagement strategies and organizations,?moving
Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Read more: Are Your Teams Cooperating or Collaborating?
Email is such a dynamic, easy, simple way to communicate. You’re focusing on your content , optimizing your send time, getting your drafts approved by your team, creating a catchy subject line, all in the hopes that your message is opened and read. Getting through the spam filter is a big factor in improving your email deliverability.
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
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