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Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Videomarketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. What strategies can you implement to close this engagement loop?
Email is an important component of any modern marketingstrategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. EmailMarketing Creates Background Noise. Let me explain.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Membership marketing. Tony Rossell at Marketing General Inc.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. Video Storytelling for Your Business. Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. How can I get the most value out of my video storyteller?
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of EmailMarketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketingstrategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups. Skills training. 1 CAE credit.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market. Email automation.
At HighRoad Solution we are often asked “what is the difference between marketing automation and emailmarketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.
The key to achieving this objective is having an effective event marketingstrategy. When you have a strong event marketingstrategy, it ties everything together so you align all your elements of planning together. What is an Event MarketingStrategy? What is an Event MarketingStrategy?
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.
At HighRoad Solution we are often asked “what is the difference between marketing automation and emailmarketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Maximizing Revenue through Smart Pricing Strategies. 1 CMP credit. More info/register. Host: Meetings Today. Presenter: Bonnie Wallsh. Mon 11/23 at 1 p.m. Chatting with Agnes & Cecilia. New episodes are posted by 1 p.m.
Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Host: ASAE.
Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Segment your email lists.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Sat 5/8 at 12 p.m. Mon 5/10 at 1 p.m. every Monday.
I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. EmailMarketing Workshop. Content Strategy & Your SEO Roadmap. With the evolution of search algorithms and the adoption of tactical SEO, content strategy is more interwoven into SEO than ever before.
Speakers: Jimbo Clark: Let’s Get Phygital: Engaging Beyond the (Video) Box! This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. More info/register. Mon 10/24 at 1 p.m. – Host: PCMA.
How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.
Learn about emailmarketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. More info/register. Host: Higher Logic.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics. Mon 5/17 at 1 p.m.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Mon 1/10 at 1 p.m. every Monday.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CMP credit.
This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Discuss strategies and content that reflect the personas of membership. Mon 10/31 at 1 p.m. – every Monday.
RingCentral : Free video conferencing for non-profits. Google : Free premium version of workplace video chat tool. Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021).
But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Emailmarketing is one of the most effective digital marketing channels available. Build enough time into your content strategy to go the extra mile in your blog posts. Short, multipurpose videos.
2022 Marketing Predictions for an Increasingly Digital World at Marketing Prof. Emailmarketing trends for 2022 at Omnisend. Emailmarketing trends in 2022 at CRM Lab. Email Design Trends for 2022 at Designmodo. 9 EmailMarketing Trends For 2022 at iPost. Hot or not? Social Media.
Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.
13 Social Media Trends in 2023 You Can Follow to Take Your Social Media Strategy to New Heights. LinkedIn MarketingStrategy: 17 Tips for 2023. TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report. Social Media Marketing Trends for 2023: Predictions From the Pros. Emailmarketing trends in 2023.
2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. Getting Started with Video: Learning the Basics. Matthew Pierce, learning & video ambassador, TechSmith.
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Emailmarketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.
What Content is Relevant for Association Members An effective content marketingstrategy leverages different types of content that cater to various member needs and preferences. Videos and Webinars: Offer engaging, visual content like instructional videos, interviews with industry leaders, and live or recorded webinars.
EDT or listen to the podcast or video replay later. If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning.
They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? Record a few voice-over videos that walk them through it. Identify the data that staff and volunteer leaders need.
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