Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

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JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

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DECEMBER 6, 2024

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. I won’t share or sell your email address.

Content 213

Content Strategy Revenue Education 213

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MAY 21, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CAE credit.

San Jose 369

San Jose Email Marketing millennials Strategy 369

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OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

DECEMBER 21, 2017

Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. In this webinar we cover how to determine why former members allow their membership to lapse, and quick, targeted strategies for bringing them back into the fold. Email of the Month: Meet Minneapolis. 7,000 Subject Line Tests Later [Webinar Recording].

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

MAY 7, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Fri 5/7 at 12 p.m.* – EventTech Chat. – How to Personalize 5 Must-Have Email Templates. Mark Schaefer ). Whitney Hopler, Thrive ).

Technology 370

Technology Strategy St. Louis System 370

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NOVEMBER 20, 2020

Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Maximizing Revenue through Smart Pricing Strategies. Emergence ). Embrace the cozy. Wed 11/25 at 8 a.m. More info/register.

Certificate 370

Certificate System Dallas Recruitment 370

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APRIL 30, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Wes Trochlil ).

Education 354

Education Technology Strategy Revenue 354

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AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. I won’t share or sell your email address. AI for associations. Need to catch up on AI? Website hosting.

America 264

America Strategy Content Social Media 264

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Heather is hosting an Ask-Me-Anything (AMA) webinar on Thursday, February 13 at 2pm ET. Matt Lawson.

Software 317

Software Strategy Industry Social Media 317

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. One-size-fits-all strategies aren’t strategies at all.

Communications 287

Communications Tips Member Engagement Tools 287

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DECEMBER 21, 2018

Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. B2B content marketing predictions and trends for 2019. TopRank Marketing ). If you have any free webinars or events coming up, please send me the link.

Email Marketing 175

Email Marketing Social Media Library millennials 175

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. They identify six common mobile engagement strategies and share tactics for implementing them.

LMS 264

LMS Revenue Certificate Content 264

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OCTOBER 11, 2019

Quick hits before we get to next week’s free webinars: Scientific insight on why you never seem to have enough time. Michael Brenner, Content Marketing Institute ). If you have any free webinars or events coming up, please send me the link. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent.

DC 50

DC Washington Education Content 50

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FEBRUARY 12, 2021

Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Email Marketing Workshop. Content Strategy & Your SEO Roadmap. Ask five Whys to get to the root cause and solve problems.

Revenue 370

Revenue North Carolina Leadership Technology 370

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MAY 14, 2021

This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! The team at Event Farm has been hosting a series of webinars about the safe return to in-person events. Skip down to the list of free webinars if you prefer takeout. Event safety.

Technology 341

Technology Strategy St. Louis Tips 341

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AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. I won’t share or sell your email address. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. 1 CMP credit.

Cleveland 270

Cleveland LMS Press Release Content 270

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Tools like Email on Acid can help.). Along with testing comes strategy.

Marketing 196

Marketing How To Email Marketing Tips 196

Reid All About it

MAY 3, 2019

Some quick hits before we get to next week’s free webinars: Here’s a description of what I was up to last week: backpacking in the Superstition Mountains Wilderness with my feller. If you have any free webinars or events coming up, please send me the link. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.

Tucson 262

Tucson Phoenix Products Member Engagement 262

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MAY 29, 2020

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual learning strategies. More info/register.

San Diego 259

San Diego Strategy Conference eBook 259

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OCTOBER 7, 2016

Here’s the list of this week’s webinars. If your company has a webinar scheduled in the next few weeks, please send me the link. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. – Election & Holiday Email Marketing Extravaganza. Just an idea. More info/register. 1 CAE credit.

Mooc 212

Mooc Certificate DC millennials 212

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AUGUST 19, 2016

If your company has a webinar scheduled for the upcoming month, send me the link. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. .

Price 150

Price Social Media Email Marketing Case Study 150

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JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. If your organization has a webinar scheduled in the near future, please send me the link. Grow Your Event with Digital Marketing That Works. Well, that’s what happens to me.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. I won’t share or sell your email address. Professional development.

LMS 270

LMS Revenue Certificate Content 270

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JANUARY 6, 2017

Here’s the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. webinar) – Top Ten Hot-Button Insurance Issues Facing Nonprofits. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JANUARY 6, 2017

Here’s the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. webinar) – Top Ten Hot-Button Insurance Issues Facing Nonprofits. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Success

NOVEMBER 5, 2020

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. Their key strategy was a smart and assertive follow-up campaign. . Follow-up is essential for increasing attendance. Consider incentivizing event attendance.

How To 178

How To Analysis Email Marketing Conference 178

Reid All About it

MARCH 25, 2016

The webinar will cover: knowing your audience and respecting their existing knowledge, creating opportunities for active learning, preparing to lead training sessions, handling silence, and instilling a mindset of continuous improvement. – Email Marketing: The Workhorse of Online Communications. Wed 3/30 at 3 p.m.

LMS 170

LMS Pennsylvania Committee Texas 170

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OCTOBER 12, 2018

A few quick hits before we get to this week’s list of free webinars: How New York’s post-WW2 female painters battled for recognition. ( If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” New Yorker ).

DC 170

DC Washington Las Vegas Review 170

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JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

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JULY 8, 2016

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Hear about trend data and the interest in, evolution of, and success with referral marketing. Webinar Surveys: How to Get Useful Feedback from Your Audience. This webinar title makes no sense. 1 hour CMP.

DC 150

DC Certificate Washington Revenue 150

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DECEMBER 13, 2024

Snacks How to develop a B2B content strategy, plus real examples. I won’t share or sell your email address. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before its scheduled. Host: ASAE Marketing Professionals Advisory Committee Fri 12/13 at 1 p.m.

Tools 195

Tools Strategy DC Tips 195

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MARCH 25, 2016

The webinar will cover: knowing your audience and respecting their existing knowledge, creating opportunities for active learning, preparing to lead training sessions, handling silence, and instilling a mindset of continuous improvement. – Email Marketing: The Workhorse of Online Communications. Wed 3/30 at 3 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Strategy 98

Strategy Marketing Tips Email Marketing 98

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JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. More info/register.

LMS 150

LMS Raleigh millennials Content 150

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MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Some quick hits before we get to the list of free webinars: How to know if your website has been hit with a Google penalty and how to fix it.

Case Study 45

Case Study Email Marketing DC Washington 45