Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. 2021 Nonprofit Communications Trends Survey. Learn More and Get Your All-Access Pass Now. Learn More and Register .

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. How close is your association’s IT leader to his description?

Washington 285

Washington Video Social Media DC 285

Nonprofit Marketing Guide

NOVEMBER 17, 2020

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. Run one now so they can be on your engaged list when your campaign starts. A few ideas from Kerri Karvetski’s We Want You Back!

Email Marketing 95

Email Marketing How To Marketing Discount 95

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Higher Logic

MARCH 29, 2018

Clicking is the holy grail for email marketers, making it easy for you to curate the reader’s experience. Based on testing from search marketing expert Ayat Shukairy , you can improve conversion rates up to nine percent by A/B testing your copy. About 69 percent will mark an email as spam based on that subject line.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Nonprofit Marketing Guide

FEBRUARY 3, 2022

ZERO-PARTY DATA: Data shared by the person directly with you via setting preferences, completing surveys, etc. FIRST-PARTY DATA: Data you collect based on behavior and transactions (donations, email clicks, website visits if integrated with your CRM, etc.). Email Registration. Surveys and Polls. Website Registration.

Email Marketing 65

Email Marketing Marketing Survey Software 65

Reid All About it

DECEMBER 6, 2024

Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Content strategy. More info/register (ASAE members only). Wed 12/11 at 2 p.m.

Content 213

Content Strategy Revenue Education 213

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

Nonprofit Marketing Guide

MARCH 7, 2012

On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. Last year, I worked on a survey of friends and family of missioners serving with Franciscan Mission Service.

Survey 74

Survey Newsletter Content Email Marketing 74

Reid All About it

FEBRUARY 7, 2025

– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Wed 2/19 at 2 p.m.

Chicago 275

Chicago Revenue Education Member Engagement 275

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

Reid All About it

OCTOBER 28, 2022

An email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. How to Conquer Changes in the Digital Marketing Space. The Voice of the American Worker: Retirement Survey Insights. . – Guru Conference 2022.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. Marketing Tip No. So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 133

Marketing Email Marketing Report Content 133

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

JUNE 4, 2019

Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way. Offer resource links to other courses and content within the webinar platform and on the webinar registration page.

Learning Management System 214

Learning Management System Content Course Resources 214

.orgSource

NOVEMBER 11, 2024

In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.” Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.

Tools 88

Tools Technology Strategy Innovation 88

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To 179

How To Social Media Price Discount 179

Event Industry News

OCTOBER 28, 2020

Our solution includes : guests’ management in a single database, event and sessions’ registration, free events and with paid admission, email marketing, registration forms, websites, and surveys, rich analytics and custom reports, badge design and on-site printing , on-site and virtual check-in , branded event apps, and more!

Survey 128

Survey Email Marketing Video Revenue 128

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

OCTOBER 21, 2022

Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. Get Richer Survey Data at Scale Using Open-Ended Questions.

Revenue 45

Revenue Email Marketing Education Review 45

WBT Systems

DECEMBER 5, 2017

A CRM provides functionality beyond the scope of a traditional AMS, for example, email marketing and automation, inbound and content marketing, search engine optimization, lead scoring, and customer/member tracking. According to the 2017 Membership Marketing Benchmarking Report from Marketing General, Inc.,

LMS 150

LMS System Survey Email Marketing 150

Associations Now

MAY 28, 2014

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. This points out a difficulty in relying solely on self-reported data like surveys,” the report noted.

Email Marketing 40

Email Marketing Marketing Survey Report 40

WBT Systems

JUNE 26, 2017

Participants take a health assessment survey at the start to identify health risks, choose a focus area (activity, rest, nutrition, quality of life, or safety), make a health commitment, and participate in health challenges. Post-challenge follow-up emails and survey. Build marketing into the challenge design.

Member Engagement 161

Member Engagement LMS Education Discount 161

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nonprofit Marketing Guide

JUNE 10, 2021

But this further signals that relying on open rates is not the greatest way to judge whether your email marketing is working or not. These are tracked differently than opens because the person actually leaves the email program to go somewhere on the web, which can be tracked in different ways, including your website’s analytics.

Email Marketing 131

Email Marketing Software Survey Marketing 131

Higher Logic

OCTOBER 4, 2018

For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale? Adjust accordingly to make sure you’ve got great email deliverability. Really Good Emails : Marketing emails can be fun to browse through to get ideas and see what’s out there.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

DECEMBER 9, 2022

If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. Find out about key results from our annual Meetings Trends Survey. 1 CMP credit. 1 CAE credit.

Colorado 39

Colorado Recruitment Recruiting Survey 39

Achieve

MARCH 16, 2022

In particular, post-event surveys have become a powerful tool to continue engaging attendees after virtual events , collect valuable event data, and brainstorm strategies for improvement. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

Survey 59

Survey Tips Tools Strategy 59

Nonprofit Marketing Guide

SEPTEMBER 21, 2020

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Here is what the report says: 26% of donors worldwide say that email is the communication tool that most inspires them to give with social media coming in a close second at 25%.

Social Media 89

Social Media Email Marketing America Report 89

Nonprofit Marketing Guide

DECEMBER 28, 2020

The 2021 Nonprofit Communications Trends Report is compiled from the answers of over 500 nonprofit professionals who took the 2021 Nonprofit Communications Trends Survey in November and December of 2020. What kinds of tactics do you use for email marketing and website? How did the pandemic affect your communications program?

Report 116

Report Communications Social Media Email Marketing 116

A2Z Events

MARCH 26, 2025

Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. As you build your email list, you have gathered some information about people and their priorities. All these types of posts will create engaging content that builds anticipation.

Strategy 84

Strategy Marketing Social Media Analysis 84

Nonprofit Marketing Guide

DECEMBER 8, 2020

We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report soon. Please take the survey now and be a part of the report! We asked nonprofit communications staff about the use of various email best practices in 2020. Please take the survey now and be a part of the report!

Email Marketing 84

Email Marketing Survey Social Media Report 84

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. Marketing Tip No. So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 100

Marketing Email Marketing Report Content 100