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The Naylor Client Marketingteam had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.
Host: ASAE Marketing Professionals Advisory Council Speakers: Laura Sparks, Jennifer Ginest, and other special guests from the ASAE Marketing Council *All events are online at Eastern Daylight Time unless otherwise noted. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)
Lets start by acknowledging that getting emailmarketing right in 2025 is complicated. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Peoples inboxes, both work and personal, are full. and open it.
Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their emailmarketing efforts.
You’re on the same team. 10 Association Communications Stats + Membership Tips. Tip: Tap into tools that support the collection of comprehensive member data. You could automatically move those people into your marketing automation platform and target them with a customized series of emails gauging their interest in the program.
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Emailmarketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need. Employee onboarding.
Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. Association finances. Association content. More info/register. CAE credit.
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Explore the power of authenticity in leadership, and how self-awareness and values-based actions build trust and foster stronger team connections. 1 CAE credit. 1 CAE credit. More info/register.
Listen and get ideas for: Accomplishing a lot with a small emailmarketingteam. Effectively introducing email automation. Gaining insights from email metrics. We had a great conversation around the challenges we faced, and staff still face today, and how to combat them.
But a great strategy needs to be the foundation of your marketing automation campaigns. Before you start blasting out emails and assigning roles, take time to develop and finesse a content and lead generation strategy. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.
Here are three signs to watch for and tips on how to turn things around. Limited Integration Between Systems : If your CRM, emailmarketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement.
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Tech Tuesday Whether you’re a tech-savvy pro or just getting started, Tech Tuesday is your go-to spot for the latest trends, game-changing tools, and insider tips that will take your organization to the next level.
Email copy is more of a marketing term used for purpose-driven emails. You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Why your email copy matters. Copywriting tips for emails.
It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more. TikTok Templates.
Last month, I attended eM+C’s All About Email LIVE! emailmarketing conference. A whole day dedicated to improving email? “Emailmarketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.
Bill Conforti, of Association Analytics, will moderate the conversation and cover topics from getting started with data governance to guiding a team of data stewards. Facilitation Tips and Tricks: The Art of Helping Others Engage. Critical Tips For Keeping A Positive Culture in 2023. 1 CAE credit. More info/register. CMP credit.
Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketingtips from Rihanna, effective Instagram ads and more. The Instagram for Business account posted 4 Tips for Creating an Effective Ad Plan.
Email is such a dynamic, easy, simple way to communicate. You’re focusing on your content , optimizing your send time, getting your drafts approved by your team, creating a catchy subject line, all in the hopes that your message is opened and read. As an emailmarketer, deliverability is foundational. But in reality?
Among the findings: Association customers think marketing communications are rather stagnant – and each year, those feelings grow a bit stronger, according to the survey results. MarketingTip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In
by Jared Smith (hat tip to Deanna Marchetti, a fellow attendee at virtual Solutions Day earlier this week) We may be close to rediscovering thousands of texts that have been lost for millennia. labor markets won’t meet future workforce needs. . | labor markets won’t meet future workforce needs. More info/register. to 1:30 p.m.
Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. Hear tips for growing your email list. More info/register.
She shares tips for fostering a culture of experimentation that balances innovation and reality. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Find out why and how to start conversations with CSR teams. Post-event attendee engagement.
Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have lots of social media news and tips, the case to end Giving Tuesday, Valentine’s Day ideas, email optimization tips and more. Litmus shows you how to Optimize Your Emails From Top to Bottom With These 27 Tips.
Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. High-performing teams don’t leave relationships to chance. Member gatherings. Lawrence, The Minimal Life ). 1 CAE credit.
Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. That’s why our first tip will be investing in a key management solution. Emailmarketing and communication.
Epcot The weather is heating up and so are the articles, posts, and tips for you nonprofit marketers out there. This week we have a replacement for Elon Musk, LinkedIn insights, AI prompts for marketers, how to use your phone for video, and more. Here are 50 AI Prompt Examples for Marketers to Use in 2023.
Q2 EmailMarketingTips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest emailtips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. CMP credit.
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Read more: Are Your Teams Cooperating or Collaborating?
Welcome to emailmarketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew.
Is that love you’re feeling or just a response to the most helpful articles, posts, and tips for nonprofit marketers? Find out how to plan team workload in 7 steps. Nonprofit Communications Training for You… Need more training and tips for nonprofit marketers? Could go either way!
However, long before the event even happens, your team has to be on the move. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes.
Participants will brainstorm the biggest challenges that associations face today and then team up to create a pitch for an AI-fueled solution to one of those challenges. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. More info/register.
Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
Otter.ai : Free access to Otter for Teams, which automatically transcribes meetings, distance learning classes, and other things. PRODUCTIVITY AND TEAM COLLABORATION. Microsoft : Free Office 365 E1 Trial, including Microsoft Teams. Threads : Free access to collaboration tools and Pro/Team plans for all users.
so it’s time for a Meeting Doomsday , a tactic her team used at Asana. If you’re not a security expert, how do you know if your IT team is following the best data security practices ? Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion). AMS expectations. 1 CMP credit.
Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. 1 CAE credit.
Learn how to leverage the digital engagement at your event to demonstrate ROI; best practices for using a mobile app to realize instant cost savings; and actionable tips for sharing the value of the event with your team. – Election & Holiday EmailMarketing Extravaganza. 1 CMP credit. More info/register.
Quite often, being a nonprofit marketer means juggling a million things at once. If you’re fortunate enough to have a marketingteam (lucky you!), Delegation also fosters more participation, collaboration, and teamwork, allowing marketingteams to harness the diverse talents across the team. Where to Begin?
Among the findings: Association customers think marketing communications are rather stagnant – and each year, those feelings grow a bit stronger, according to the survey results. MarketingTip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In
A well-developed checklist provides your team with a clear framework and insight on how individual tasks contribute to creating the event, setting you up for success. Understanding Nonprofit Event Planning Let’s start by exploring the nature of nonprofit event planning and how you can improve the process for your entire team.
Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic emailmarketing, and current trends in online fundraising and social media. . – 10 Online Communication & Fundraising Best Practices for Small NGOs. Wed 10/16 at 1 p.m.
Pro Tip: If you come up with a great metaphor for your photo, and you didn’t already have something like that in your content, work it in. Related: 17 Essential Email Design Tips: Inspiration for the Non-Designer. Pro Tip: Don’t be afraid to edit your photos. Pro Tip: Size your photo for the destination.
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